#2 Product Co-creation and Culture Transformation in B2B with Irina Koitz
Welcome back! This is Helena and on my next episode you can learn about empowerment leadership and how to combine belief in yourself and others to spur customer-centric product development and cultural transformation. For more go to https://www.wbdissolve.com/
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Connect with us!
on linkedin: https://www.linkedin.com/in/helena-suter-65471740/
on Insta: https://www.instagram.com/whereboundariesdissolve/
Connect with my dear guest Irina Koitz at https://www.linkedin.com/in/irinakoitz/
About the episode:
Irina started with a vision. She wanted to build a smart product to improve customer decision-making, and she wanted to co-create it. Her vision was as new to the market as it was to the organization. Under her leadership today, the global data analytics team is developing the intelligence to deliver smart buildings. Find out how she learned to navigate change while co-creating the first smart product, and how she leads and motivates a global team building the company’s future data analytics competencies.
Key take-aways:
- Cultivate authentic leadership to push an organization outside its comfort zone
- B2B co-creation Starts with sales buy-in and selecting the right customers
- Include your customers into your R&D iteration cycles
- Foster courage with belief in yourself and your idea when you face resistance
- Navigate politics with authentic leadership to push an organization outside its comfort zone
Listen on to find out more!
Cheers,
Helena
Connect with me:
IG: https://www.instagram.com/whereboundariesdissolvepodcast?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr
TikTok: https://www.tiktok.com/@helena.arjuna?_t=8oSbtTilPSQ&_r=1
LinkedIn: https://www.linkedin.com/in/helenasuter/
Youtube: https://youtube.com/@whereboundariesdissolvepodcast?si=g63NToOK45W1CiBI
Support the show🎙
If you enjoyed this episode, you can send it to a friend, DM me to chat on IG, LinkedIn or comment on YouTube or on Spotify in the podcast Q&A section! You can also head over to Apple and leave a written review, or to the top of Spotify and leave a lil rating -- I adore hearing from you!