The Generation Game
David Yelland and Anoushka Mutanda-Dougherty on the struggle to cut through to Gen Z.
When It Hits the Fan · BBC Radio 4
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Show Notes
Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important.
This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through.
You may think you've been successful if your story gets pick up in all the traditional places - but has anyone under-35 even seen it? They discuss the need to populate the places beyond your traditional base, to get beyond your echo chamber - and the need to interact rather than just pumping out one-way comms.
As Anoushka says, 'Do the boring thing in the most interesting way possible.'
Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4