Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
Why business should get political, migrating from X, and a PR coup.
When It Hits the Fan · BBC Radio 4
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Show Notes
Is it time for the business world to enter the great public debates of our time - and is it bad PR if you don’t? Its absence has left a vacuum for misinformation to spread and CEOs like Greg Jackson from Octopus Energy are stepping up.
David Yelland and Simon Lewis discuss this, as well as a fascinating crisis at ice-cream makers Ben & Jerrys and big pharma in the wake of Robert Kennedy Jr's nomination as the next US health secretary.
Also - what does the exodus from Elon Musk’s X to Bluesky mean for the way we all communicate, and how companies communicate with us?
And Coleen Rooney’s PR coup. What the I’m a Celebrity star can teach the communications great and good about how to get your message across.
Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4