What’s Your Story, Julie Busha? From Track Star to Shark Tank & Building a Cult-Favorite Food Brand
From high school cross-country to the Shark Tank stage, Julie Busha’s story is all about endurance, grit, and flavor. The founder of Slawsa – a cabbage-based relish that’s part salsa, part slaw – shares how she turned a family recipe into a national brand, stayed debt-free, and kept her values (and humor) intact along the way.
What's Your Story with Jaime & Stan · Julie Busha, Stan Brown, Jaime Marco
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Show Notes
From high school cross-country to the Shark Tank stage, Julie Busha’s story is all about endurance, grit, and flavor. The founder of Slawsa – a cabbage-based relish that’s part salsa, part slaw – shares how she turned a family recipe into a national brand, stayed debt-free, and kept her values (and humor) intact along the way.
Key topics covered
- From corporate NASCAR marketing to food entrepreneur
- Overcoming setbacks and buying out a business partner
- Turning rejection into national exposure on Shark Tank
- Smart money habits for founders (and humans)
- Building a made-in-America brand without investors
- Writing her next nonfiction exposé uncovering corruption
Memorable quotes
“Every day is different — that’s what I love. It’s never boring.”
“You can’t manufacture time, but you can control how you use it.”
“You either come with a boatload of money or something truly unique — I chose unique.”
“Being on Shark Tank? I’d do it again in a heartbeat.”
“If you’re on the good side of accounting, they’ll love you forever.”
Where to listen & watch:
YouTube: https://youtu.be/InjStkEnjuY
Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-your-story/id1768048076
Spotify: https://open.spotify.com/show/0aFWnedfyylxVs5vJrD8tY
Amazon Music: https://music.amazon.com/podcasts/3c4c493e-e2f2-4b4b-bfd3-52174caeaf7c/whats-your-story-with-jaime-stan
Connect with Julie Busha
LinkedIn: https://www.linkedin.com/in/julie-busha-9220093/
Website: https://www.slawsa.com/
Facebook: https://www.facebook.com/Slawsa
If this episode helped you rethink what success looks like, subscribe, rate, and review our podcast! Your support helps us share more powerful stories like Julie’s.
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