Start With Why
by Simon Sinek
What You Will Learn · What You Will Learn
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Start With Why - by Simon Sinek
'How great leaders inspire everyone to take action'
'Start With Why' is a great book about a massive mistake a lot of people are making. Simon Sinek's TED Talk, based on the principles in this book, is the third most viewed of all time. Essentially, he argues that people make a fundamental error when they try to sell based on WHAT they do. "People don't buy WHAT you do, they buy WHY you do it".
Hosted on Acast. See acast.com/privacy for more information.