Purple Cow
by Seth Godin
What You Will Learn · What You Will Learn
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Show Notes
Purple Cow - by Seth Godin
'Transform Your Business by Being Remarkable'
We love Seth Godin so it's time to do another Seth book. The premise of the book is that the old way to build a business (making safe, average products and then marketing them by buying as much TV advertising you can afford) is no longer effective. Instead, we need to make remarkable products that customers will tell other people about. The idea is that a brown cow isn't worth telling someone about, but a purple cow... that's remarkable, that's worth talking about.
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