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Bombs, beans and coffee branding with military logistics
Episode 537

Bombs, beans and coffee branding with military logistics

On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Black Rifle Coffee Co.’s Ben Richey to talk about bombs, coffee beans and building a brand with military logistics. Richey has brought his Special Forces training to the logistics operations at Amazon, Pepsi, Frito-Lay and now Black Rifle Coffee Co. Did you know that there is only one parking spot for every 11 drivers in the USA? Truck Parking Club co-founder Evan Shelley is looking to provide short-term parking for truckers by monetizing vacant properties for landowners through his app. We’ll dive deep on the issue and learn if tech can help. Plus, the Empire State Building trolls New York City; a boy playing hide-and-seek is trapped in a shipping container; Doomsday Clocks; how Costco milk bottles work; taking a big rig to the wedding reception; and more.

WHAT THE TRUCK?!?

January 30, 202355m 59s

Audio is streamed directly from the publisher (chtbl.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

On today’s episode of WHAT THE TRUCK?!? Dooner is catching up with Black Rifle Coffee Co.’s Ben Richey to talk about bombs, coffee beans and building a brand with military logistics. Richey has brought his Special Forces training to the logistics operations at Amazon, Pepsi, Frito-Lay and now Black Rifle Coffee Co. 

Did you know that there is only one parking spot for every 11 drivers in the USA? Truck Parking Club co-founder Evan Shelley is looking to provide short-term parking for truckers by monetizing vacant properties for landowners through his app. We’ll dive deep on the issue and learn if tech can help.

Plus, the Empire State Building trolls New York City; a boy playing hide-and-seek is trapped in a shipping container; Doomsday Clocks; how Costco milk bottles work; taking a big rig to the wedding reception; and more.

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