How a chainsaw wielding TV star became Argentina’s president
TikTok helped him reach young people
What in the World · BBC World Service
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Argentina has elected far-right outsider Javier Milei as its new president.
He’s a pretty unconventional politician - from tantric sex to cloning dogs. But, how did he win and what could this mean for the Latin American country? The BBC’s Maria Clara Montoya explains.
TikTok played an important role in his campaign. So, we also hear from Den Borg, an Argentinian marketing specialist, about how the app was utilised.
Plus, we have reaction from two young voters in Argentina.
Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Alex Rhodes with Maria Clara Montoya Producers: Mora Morrison and Luis Felipe Molina Editor: Verity Wilde and Simon Peeks