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Can Beyoncé’s new album Cowboy Carter boost black country artists?

Can Beyoncé’s new album Cowboy Carter boost black country artists?

The Texas Hold ‘Em singer is shaking up the genre

What in the World · BBC World Service

March 29, 202416m 3s

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Show Notes

Beyoncé has released her highly anticipated new album, Cowboy Carter. It is a deep dive into the country-western genre. Some critics have questioned why one of the biggest R'n'B vocalists in the world would experiment with country. But others say it is her right as a Texas-born singer. Regardless, there is a strong sense that she is helping black artists take up more space in a genre long associated with white Americans.

Sophie Williams, a BBC reporter, explains how black artists have often felt excluded from the country music industry. We also hear the from two black women working in country music: Holly G, the founder of Black Opry, an organisation that connects black artists in the country and Americana genres, and Tiera Kennedy, a singer-songwriter from Alabama who appears on Beyoncé’s tracks Blackbird, which is a cover of The Beatles’ original song, and Tyrant.

We also hear from Dr Emmett G Price III, dean of Africana Studies at Berklee College of Music & Boston Conservatory. He explains how African-American history influenced the development of country music.

Instagram: @bbcwhatintheworld WhatsApp: +44 0330 12 33 22 6 Email: [email protected] Presenter: Hannah Gelbart with Sophie Williams Producers: William Lee Adams and Benita Barden Editors: Verity Wilde and Simon Peeks