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What Counts?

What Counts?

Asset Information Management, Information Governance, Asset Data Management, Records Management, Information Challenges and Solutions

TrailBlazer Consulting, LLC

133 episodesENserial

Show overview

What Counts? has been publishing since 2021, and across the 5 years since has built a catalogue of 133 episodes. That works out to roughly 35 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run ten to twenty minutes — most land between 13 min and 18 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 1 weeks ago, with 9 episodes already out so far this year. Published by TrailBlazer Consulting, LLC.

Episodes
133
Running
2021–2026 · 5y
Median length
15 min
Cadence
Fortnightly

From the publisher

Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at [email protected].

Latest Episodes

View all 133 episodes

Counterparty Data Reconciliation at Scale: A 350,000-Record Case Study – E133

May 4, 202621 min

Your Data Is Lying To You: Why Reconciliation Has To Come Before AI – E132

Apr 21, 202626 min

Your Data Is Messy – Can AI Actually Handle It? – E131

Episode 131 - Data governance and AI readiness go hand in hand — and most organizations aren't as ready as they think. In this episode, Maura and Lee take a hard look at what an AI-powered customer support escalation workflow actually requires to function. Spoiler: it's not just a smart model. It's clean, connected, versioned data — customer records, contract terms, and executed agreement instances all properly linked. Using a real-world cable company scenario, they unpack how disconnected systems, outdated identifiers, and missing metadata cause AI to hallucinate answers instead of finding them. The episode closes with an introduction to data objects and metadata mapping — and a preview of the counterparty reconciliation work that has to happen before AI can deliver on its promises. Episode length: 00:19:21 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Apr 6, 202619 min

Contract Data Governance: Why AI Alone Won’t Fix Conflicting Terms – E130

Episode 130 - When a company acquires another business, it inherits a tangled web of contracts — each with its own payment terms, clauses, and conditions. Contract one says 30 days, contract two says 45, and contract three says you never have to pay. So what happens when you point AI at this mess? In this episode of What Counts, we explore why contract data governance must come before AI deployment. AI is a powerful governance accelerator, but only when organizations harmonize their terms, configure their systems, and maintain human oversight every step of the way. Episode length: 00:17:12 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Mar 23, 202617 min

Solving the Growth-Governance Tension: How to Accelerate Without Losing Control – E129

In this episode of What Counts, Lee and Maura move beyond diagnosing the tension between growth and governance and dive into what real solutions look like. From the “records police” stereotype to the engineering metaphor of an ungoverned engine ready to blow, they unpack why organizations struggle to balance speed with safety—and how cross‑functional coalitions can change everything. Through stories about generators, pencils, rogue sales promises, and the realities of legal, IT, compliance, and business teams working in silos, they reveal how governance becomes a true accelerator when everyone solves the problem together instead of alone. Episode length: 00:13:12 To find out more about TrailBlazer Consulting, LLC, please visit our website at www.TrailBlazer.us.com.

Mar 9, 202613 min

Growth vs Governance: The Tension Every Leader Feels – E128

Episode 128 - In this episode of What Counts, Lee and Maura dive into one of the most universal challenges leaders face: balancing the urgency of growth with the discipline of governance. From chasing new markets to managing real‑world information chaos—yes, even inside an information governance firm—they unpack why governance always feels like something you’ll “get to later,” and why “later” is exactly when the problems show up. Through candid stories and practical examples, they reveal how founders, operators, and executives can build sustainable growth without sacrificing control. Episode length: 00:14:26 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Feb 23, 202614 min

When Workflow Fails: How Misaligned Policies Break Processes and Create Hidden Risk – E127

Episode 127 - This episode of What Counts unpacks a problem every organization faces but few diagnose correctly: workflows fail when they don’t reflect the reality of how work actually gets done. Through real‑world examples—from delegated invoice approvals to storage and construction contracts—we explore how policy changes, unclear roles, and poorly analyzed workflows create bottlenecks, late payments, workarounds, and operational risk. The conversation highlights why modern workflow design must be grounded in process analysis, role clarity, and meaningful controls that support—not obstruct—the accomplishment of work. Episode length: 00:18:39 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Feb 9, 202618 min

The Maturity Mirage: Why Organizations Think They’re Well-Managed (But Aren’t) – E126

Episode 126 – Many organizations confidently claim they operate in a mature, well‑managed environment—until someone starts examining how work actually...

Jan 26, 202616 min

CLM Fundamentals: Why Readiness Matters More Than Software – E125

Episode 125 - Contract Lifecycle Management touches every corner of an organization—finance, legal, procurement, operations, compliance, and the business itself. But despite the promise of modern CLM platforms, most implementations fail for one simple reason: the organization wasn’t ready for the software. In this episode of What Counts, Lee and Maura revisit a conversation recorded in early 2024, long before TrailBlazer Learning Academy and its governance accelerator templates were publicly available. With the Academy now live and widely adopted, the discussion is more relevant than ever. They explore why readiness, alignment, and governance‑ready templates are the true drivers of CLM success, and how TrailBlazer’s tools help organizations build clarity and confidence long before implementation begins. Episode Length: 00:25:32

Jan 12, 202625 min

Fact or Fiction: Governance Myths Part 2 – E124

Episode 124 - Fact or Fiction. Governance gets a bad rap—too rigid, too bureaucratic, too “records police.” But in reality, good Information Governance is one of the most powerful accelerators a business can have. In this episode, we bust the most persistent myths holding teams back, from the idea that governance stifles innovation to the belief that it’s only for heavily regulated industries. You’ll hear how one startup used IG to fast‑track SOC 2 compliance and close enterprise deals, why every business with customers or content needs governance, and how healthy skepticism—not fear—keeps IG and AI working together. TrailBlazers know: governance isn’t a roadblock. It’s the runway. Episode Length: 00:12:34 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Dec 29, 202512 min

Fact or Fiction: Busting the Myths of Information Governance Part 1 – E123

Episode 123 - Fact or Fiction. Welcome to What Counts by TrailBlazer Consulting, the podcast where we cut through the noise and uncover what truly matters in information governance. In Episode 123, Lee and Maura tackle the most common myths using a “Fact or Fiction” format—debunking misconceptions like “IG is just records management” or “Governance is IT’s job.” From startups to enterprises, you’ll learn why governance isn’t a dusty binder but a growth enabler, a compliance accelerator, and a trust builder. If you’ve ever wondered what IG really is, this episode sets the record straight. Episode Length: 00:18:39 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Dec 15, 202518 min

From Spark to Scale: Mastering the IP Lifecycle – E122

Episode 122: IP Lifecycle or Intellectual property isn’t just about filing a trademark or patent—it’s the full journey of your ideas, inventions, and creative assets. At TrailBlazer Consulting, we define the IP lifecycle as a living process: creation, documentation, protection, utilization, monitoring, and disposition. When managed strategically, IP becomes more than a legal checkbox—it transforms into a scalable asset that drives revenue, strengthens negotiations, and safeguards legacy. In this episode of What Counts, we break down why most companies get IP wrong, how to build governance-ready systems, and how to treat IP like equity—because it is. Episode Length: 00:20:10

Dec 1, 202520 min

Own What You Know: Turning Expertise Into IP – E121

Episode 121 - Every business starts with a purpose—but sustaining it requires more than passion. It demands clarity. In this episode, we unpack why documenting your know-how isn’t just smart—it’s strategic. Your intellectual capital is the blueprint of your value, the reason clients trust you, and the asset that makes your business scalable, sellable, and defensible. Whether you're a founder, consultant, or executive, it’s time to capture what you do—and own it. Episode Length: 00:13:02

Nov 17, 202513 min

Business Records and Contracts: How Documentation Drives Growth, Compliance, and Strategy – E120

Episode 120 - In this episode, we explore how records and contracts aren’t just administrative necessities—they’re strategic assets that shape the trajectory of a business. From articles of incorporation and bylaws to board minutes and inter-entity agreements, these documents form the governance-grade foundation TrailBlazer Consulting champions. They offer more than a compliance snapshot—they reveal operational intent, strategic alignment, and the maturity of decision-making. While accounting records track financial flow, contracts often introduce performance thresholds, fee structures, and service expectations that can be leveraged to maximize value. A well-structured agreement doesn’t just define scope—it activates outcomes. And with the rise of AI, businesses now have the opportunity to analyze these documents at scale, surface trends, and identify logical connections—provided the human context is clearly defined first. At TrailBlazer, we view documentation as a lens into business integrity, scalability, and readiness for what’s next. Episode Length: 00:17:14

Nov 3, 202517 min

From Press to Pixel: The Evolution of Recorded Communication – E119

Episode 119 - From press to pixel. In this episode, we journey through the transformative history of recorded communication—from press to pixel. The invention of the printing press to the rise of typewriters and the proliferation of copiers. We examine how Gutenberg’s movable type democratized access to written knowledge, how typewriters standardized documentation across government and industry, and how copiers ushered in the age of mass duplication and desktop publishing. These innovations didn’t just change how records were created—they reshaped governance, education, and the very architecture of information. Whether you're a compliance professional, historian, or tech enthusiast, this episode offers a compelling look at the tools that built our modern recordkeeping systems. Episode Length: 00:20:18

Oct 21, 202520 min

From Clay Tablets to Cloud: The Timeless Power of Records – E118

Discover how recordkeeping evolved from clay tablets to cloud-based systems. Lee and Maura explore the timeless principles of governance, transparency, and accountability that shape how we document and manage information today. Episode length: 00:16:33

Oct 6, 202516 min

Data That Drives You: How Small Businesses Can Protect, Classify, and Retain What Matters – E117

Episode 117 - In this episode, we unpack the hidden backbone of every business: data. From handwritten guest books to sophisticated CRMs, we explore the many forms customer and operational data can take—and why protecting it is non-negotiable. You’ll learn how to classify data by sensitivity, navigate privacy laws, and build retention schedules that meet legal and operational needs. Whether you're managing supplier contracts, employee records, or financial documents, this 10-minute primer will help you understand what to keep, how long to keep it, and where to start. Plus, we share a free resource from TrailBlazer Learning Academy to help you build your own retention schedule with confidence. Episode Length: 00:24:09 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Sep 22, 202524 min

Operational Roots: Building Business Infrastructure That Powers Growth – E116

Episode 116 - In this episode of TrailBlazer, Maura and Lee dive into the essential components of business infrastructure setup—the behind-the-scenes systems that shape how your business communicates, operates, and scales. From branded office supplies that silently reinforce professionalism to hardware and software that streamline operations, every element plays a strategic role. Learn how to embed value positioning into your templates, choose tech that supports compliance and mobility, and create a digital presence that converts. Whether you're launching or leveling up, this episode reveals how infrastructure becomes the root system of sustainable growth. Episode Length: 00:10:58 Learn more by visiting our website, or by sending TrailBlazer an email at [email protected].

Sep 8, 202510 min

Understanding Payroll and Hiring Decisions: Strategies for Your Business – E115

Welcome to What Counts, the podcast where we decode the complexities of information governance and spotlight the strategies that drive operational maturity. In this episode, we’re diving into the foundational—but often overlooked—pillars of business success: payroll and human resources. From navigating payroll taxes and compliance to designing benefits that serve both your team and your bottom line, we’ll explore how intentional HR planning can protect your business, fuel growth, and create a resilient workplace culture. Whether you're scaling a startup or refining enterprise operations, this episode offers actionable insights to help you hire smarter, report cleaner, and build stronger Episode length: 00:20:41

Aug 25, 202520 min

Payroll & HR That Scale: Building Backbone Systems for Growth, Compliance, and Culture – E114

Welcome to What Counts, the podcast where information governance meets real-world strategy. In this episode, Lee and Maura unpack the often-overlooked—but absolutely mission-critical—domains of Payroll and Human Resources. From tax compliance and structured reporting to strategic hiring and benefits that actually benefit the business, we explore how these foundational systems can drive resilience, reduce risk, and support scalable growth. Whether you're a founder navigating first hires or a compliance lead refining your employee life cycle, this episode delivers actionable insights to help you build HR and payroll processes that are audit-ready, culture-conscious, and built to last. Episode length: 00:19;51

Aug 11, 202519 min
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