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What About This Idea?

What About This Idea?

Inside the Hearts and Minds of Entrepreneurs

Juliet Fox and Sam Devine

47 episodesENExplicit

Show overview

What About This Idea? launched in 2024 and has put out 47 episodes, alongside 1 trailer or bonus episode in the time since. That works out to roughly 45 hours of audio in total. Releases follow a fortnightly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 39 min and 1h 16m — though episode length varies meaningfully from one episode to the next. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Business show.

The catalogue appears to be on hiatus or wound down — the most recent episode landed 1.2 years ago, with no new episodes in over a year. The busiest year was 2024, with 37 episodes published. Published by Juliet Fox and Sam Devine.

Episodes
47
Running
2024–2025 · 1y
Median length
51 min
Cadence
Fortnightly

From the publisher

Are you the person who asks "what about this idea"? Are entrepreneurially interested? This is your show! WATI is a show for people who look for ways to change or improve the world around them. Our episodes are filled with questions and humor, as well as real world advice and information suitable for anyone who loves a good story or who would like to learn more about the entrepreneur within.

Latest Episodes

View all 47 episodes

Ep 45Summer Miller: SDM Integrative Consulting (part 2/2)

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If Part 1 had you hooked, just wait—this episode goes even deeper. Summer Miller is back, and we’re diving into the messy, unpredictable journey that led her to where she is today. Growing up in a tiny Oregon town, following in her brother’s footsteps (but making them her own), and eventually breaking free from corporate life to build something that actually matters—this one’s a ride.We talk about taking big risks, surviving corporate burnout, and the unexpected ways life prepares you for what’s next (like managing a house full of kids and somehow staying sane). Oh, and there’s music, bad piano lesson excuses, and a possibly very questionable ranking system that makes us "big in France."Hit play and join the chaos—because the best stories come from taking the leap before you feel ready.LinkedIn: https://www.linkedin.com/in/summermiller/Company: https://www.linkedin.com/company/sdm-integrative-consulting-llc/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkYouTube: https://www.youtube.com/@WhatAboutThisIdeaProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Feb 27, 202538 min

Ep 44Summer Miller: SDM Integrative Consulting (part 1/2)

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Change is messy, weird, and—let’s be honest—most of us hate it. That’s where Summer Miller comes in. She helps businesses navigate big transitions without losing their people in the process. But before we get too serious, this episode has it all: tea (because dry January), DJ alter egos, and why some company leaders act like cigar-smoking villains.We break down why change feels so uncomfortable, how most companies get it wrong, and the magic of embracing the awkward "Poliwog" phase (yes, we’re making that a thing). Summer makes the case for leading change in a way that actually works—and, spoiler: it’s not by forcing people to “buy in.”Hit play, grab a drink (we won't judge if it’s not tea), and stay tuned for Part 2—where we get into Summer’s personal journey and how she built a career out of making change suck less.LinkedIn: https://www.linkedin.com/in/summermiller/Company: https://www.linkedin.com/company/sdm-integrative-consulting-llc/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkYouTube: https://www.youtube.com/@WhatAboutThisIdeaProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Feb 27, 202531 min

Ep 43Andy Schroepfer: If I Were LLC (part 2/2)

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In this half, Andy takes us on a mind-bending journey where fitness and finance collide. Imagine your workout mirroring the pulse of the stock market—running to the rhythm of market surges, cycling through volatile dips, and experiencing every twist of your favorite stocks firsthand. Andy explains his bold vision of turning stock charts into a dynamic workout experience, complete with real-time feedback and even gamified elements.It’s a fresh, human take on “financial fitness” that’s as much about understanding risk and reward as it is about pushing your physical limits. Whether you’re a finance buff, a fitness fanatic, or just curious about blending two very different worlds, this conversation is bound to spark your imagination and maybe even get your heart racing a little faster.LinkedIn: https://www.linkedin.com/in/schroepfer/Company: https://www.linkedin.com/company/ifiwere/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Feb 6, 202551 min

Ep 42Andy Schroepfer: If I Were LLC (part 1/2)

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Join us for a warm, unfiltered conversation with Andy Schroepfer—a seasoned entrepreneur with a rich background in tech and finance. From his days at Goldman Sachs to building a thriving research firm with 170 clients, Andy opens up about the rollercoaster of entrepreneurial life. He shares the sweet taste of success and the tough lessons learned from failures (like that one idea the lawyers shut down). It’s a friendly dive into how mistakes can be stepping stones and why understanding your numbers makes all the difference. If you’ve ever chased a wild idea or wondered what it really takes to make it, this half of the episode will feel like chatting with an old friend over coffee.LinkedIn: https://www.linkedin.com/in/schroepfer/Company: https://www.linkedin.com/company/ifiwere/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Feb 6, 202534 min

Ep 41Rebecca Longawa: Happy Warrior (part 2/2)

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What happens when you take risks, trust your instincts, and chase what excites you? Rebecca Longawa has built a career doing just that—whether it was diving into digital marketing before it was mainstream, working with pro athletes on brand deals, or breaking into the esports world.In this episode, Rebecca shares the unexpected turns that led her from producing a show with Jesse Ventura to advising sports tech startups and shaping the future of gaming. It’s a wild, unscripted journey filled with big leaps, bigger personalities, and lessons in trusting the process.LinkedIn: https://www.linkedin.com/in/rebeccalongawa/Company: https://www.linkedin.com/company/happywarrior/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 29, 20251h 10m

Ep 40Rebecca Longawa: Happy Warrior (part 1/2)

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Ever taken a wild leap into the unknown? Rebecca Longawa did—straight into the heart of digital marketing before it was even a thing. From her early days hustling at an ad agency to spearheading digital campaigns for FedEx and pioneering esports marketing, she’s always been ahead of the curve.In this episode, Rebecca shares how she went from running print proofs to running the digital revolution, working with NBA teams, and even raising kids in rooms full of A-listers. It's a story of risk, reinvention, and always saying yes to the next big idea.LinkedIn: https://www.linkedin.com/in/rebeccalongawa/Company: https://www.linkedin.com/company/happywarrior/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 29, 202540 min

Ep 39Brittany Heyboer: Unlock Her Co. (part 1/2)

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Meet Brittany Heyboer, founder of Unlock Her Co., a success coaching brand empowering women to break free from what holds them back. In this episode, Brittany dives into how our subconscious beliefs shape 95% of our behaviors and why addressing them is the key to real transformation.From her entrepreneurial journey to the fascinating science of neuro-linguistic programming, Brittany shares insights on the subconscious mind, emotional blocks, and how to rewrite those internal narratives. Curious about how subconscious reprogramming can change everything? Get ready to dive deep into this mind-opening conversation.LinkedIn: https://www.linkedin.com/in/brittany-heyboer-1b92b016/Company: https://www.linkedin.com/company/unlock-her-co/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 23, 202534 min

Ep 40Brittany Heyboer: Unlock Her Co. (part 2/2)

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In part two of our conversation with Brittany Heyboer, founder of Unlock Her Co., we dive deeper into what it really means to reprogram your subconscious mind. Brittany shares her personal journey as an entrepreneur, her thoughts on blending science and intuition, and why belief is key to transformation.This episode explores everything from navigating self-sabotage to shifting limiting beliefs and even the tricky balance between risk and recklessness. If you've ever felt stuck or wondered how to tap into your inner potential, Brittany's insights are both thought-provoking and refreshingly human.LinkedIn: https://www.linkedin.com/in/brittany-heyboer-1b92b016/Company: https://www.linkedin.com/company/unlock-her-co/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 23, 202551 min

Ep 38James Matheson: TEHL Advisors (part 2/2)

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In this episode, the second half of our conversation with James Matheson gets personal, practical, and packed with lessons. Fresh from a sabbatical turned convertible road trip across the U.S., James talks about his transition from selling his IT business to helping others prepare their companies for sale.We sip on a 2017 vintage port while James shares insider stories about the common mistakes entrepreneurs make when trying to sell their businesses—like the myth of the elusive "10x valuation." He also dives into the importance of clean financials, building systems that don't revolve around the owner, and starting the preparation years before selling.Whether you're an aspiring entrepreneur or considering your next move, this episode is filled with actionable advice, humor, and a heartfelt perspective on what it really means to step away from something you’ve built. Tune in for a mix of wisdom, wine, and real talk!LinkedIn: https://www.linkedin.com/in/jamesmatheson/Company: https://www.linkedin.com/company/tehl-advisors/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 15, 202551 min

Ep 37James Matheson: TEHL Advisors (part 1/2)

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In this episode of What About This Idea, we sit down with James Matheson, co-founder of Network Medics, an IT services company that started humbly in a basement during the 2008 financial crisis. James shares his journey from back-to-back layoffs to building a thriving business with friends he met over poker nights.Discover how a Big Mac-fueled brainstorming session turned into a thriving IT company, what it was like competing with industry giants like Microsoft and AWS, and the tough decisions behind selling the business in 2018. James doesn’t hold back as he recounts the highs and lows of entrepreneurship, the evolving world of tech, and his post-sale life.This is an inspiring and human look into the realities of running a business—and what happens when it’s time to move on. Grab a cup of coffee (or a glass of port) and tune in!LinkedIn: https://www.linkedin.com/in/jamesmatheson/Company: https://www.linkedin.com/company/tehl-advisors/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Jan 9, 202531 min

Ep 36Katie Jacobs: Keikens (part 2/2)

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In part two of this powerful conversation, Katie Jacobs opens up about her journey from corporate America to creating Keikens, a groundbreaking marketplace for families of neurodiverse children. Inspired by her son’s experiences and the challenges families face navigating complex systems, Katie shares how she turned her passion for problem-solving into action.Hear how Katie’s mission is bridging gaps, empowering providers, and making essential services more accessible for families. A heartfelt discussion about resilience, innovation, and redefining what’s possible. Don’t miss this inspiring episode!LinkedIn: https://www.linkedin.com/in/katiemjacobs2024/Company: https://www.linkedin.com/company/keikens/Website: https://www.whataboutthisidea.com/Spotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Dec 25, 202453 min

Ep 35Katie Jacobs: Keikens (part 1/2)

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Meet Katie Jacobs, a dynamic entrepreneur and corporate strategist with a passion for turning ideas into action. From her Minnesota roots and a childhood shaped by her father’s resilience to teaching abroad in Japan and thriving in corporate America, Katie’s journey is packed with inspiration.In this episode, she shares her insights on creativity, adaptability, and the power of embracing challenges to grow. A heartfelt and empowering conversation you won’t want to miss!LinkedIn: https://www.linkedin.com/in/katiemjacobs2024/Company: https://www.linkedin.com/company/keikens/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Dec 18, 202435 min

Ep 34Jennifer Roth: Blue Sparq Marketing part 2/2

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In this lively and insightful continuation, Jen Roth opens up about her entrepreneurial journey, highlighting the power of authentic relationships and resilience in the face of change. From innovative marketing strategies to her passion project, Wise Blue Yonder, Jen shares her wisdom on adapting to challenges, building community, and creating meaningful impact.Through personal anecdotes and relatable moments, this episode explores what it takes to turn big ideas into reality, why asking for help is essential, and how being a “Pollywog” in a world of change can lead to profound growth. A conversation packed with humor, heart, and practical advice for entrepreneurs and dreamers alike!LinkedIn: https://www.linkedin.com/in/jenniferkroth/Company: https://www.linkedin.com/company/bluesparqmarketing/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Dec 11, 202451 min

Ep 33Jennifer Roth: Blue Sparq Marketing part 1/2

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In this inspiring episode, we sit down with Jen Roth, an entrepreneur with a rich background in corporate leadership and a passion for community-driven success. From growing up in small-town Iowa to running her marketing agency and pioneering an inclusive travel platform, Jen’s story is filled with resilience and purpose.This episode dives deep into life lessons, the importance of authenticity in business, and why success often stems from simply being a good human. Don’t miss this compelling first part of our conversation with Jen Roth!LinkedIn: https://www.linkedin.com/in/jenniferkroth/Company: https://www.linkedin.com/company/bluesparqmarketing/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Dec 4, 202449 min

Ep 32Andrea Storlie: Nail Ninja (part 2/2)

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In part two of our chat with Andrea Storlie, we dive deeper into the heart of Nail Ninja and what sets it apart. Andrea shares how she’s built a thriving team, why her apprenticeship program is changing the game, and the tough decisions she’s made to balance growth with her sanity.We also tackle the realities of entrepreneurship—when to pivot, when to push, and when to let go—all sprinkled with Andrea’s signature humor and unfiltered honesty.If you’re ready for more insights and a lot of laughs, hit play and finish the story!LinkedIn: https://www.linkedin.com/in/andrea-storlie-494b957a/Company: https://www.nailninjampls.com/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Nov 27, 202435 min

Ep 31Andrea Storlie: Nail Ninja (part 1/2)

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Meet Andrea Storlie, owner of Nail Ninja, a trailblazing nail salon redefining the industry with artistry and innovation. Starting from a modest 100-square-foot space, Andrea has built a powerhouse brand known for high-end nail art, rigorous hygiene standards, and a unique apprenticeship program that nurtures top-tier talent.In this episode, Andrea shares her journey from a solo entrepreneur to managing multiple locations, revealing the challenges of scaling a business, maintaining quality, and empowering her team. We dive into her creative pivots during the pandemic, how she’s changing perceptions about nail services, and why being bold—and sometimes brutally honest—is her superpower.Tune in for an inspiring conversation packed with candid insights, entrepreneurial grit, and plenty of laughs. Don't miss part 2!LinkedIn: https://www.linkedin.com/in/andrea-storlie-494b957a/Company: https://www.nailninjampls.com/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Nov 20, 202445 min

Ep 30Eric Brooker: The Channel Advisors | Counsel Culture part 2/2

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Join us for an insightful second episode with Eric Brooker! Eric dives into the entrepreneurial journey, sharing the highs and lows of adapting his business in response to client needs. We discuss the importance of embracing the unexpected, building solid partnerships, and staying true to core values amid shifting demands.LinkedIn: https://www.linkedin.com/in/ericbrooker/Company: https://www.linkedin.com/company/the-channel-advisors/Podcast: https://www.linkedin.com/company/counselculturewithericbrooker/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Nov 14, 202452 min

Ep 29Eric Brooker: The Channel Advisors | Counsel Culture (part 1/2)

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Juliet and Sam sit down with Eric Brooker, host of Council Culture, to discuss his journey from being a tech executive to a bestselling author and podcast host. His show is all about fostering those genuine conversations on leadership, culture, and personal growth.Tune into your tube for your dose of inspiration and some fantastic takeaways on the magic of authenticity!LinkedIn: https://www.linkedin.com/in/ericbrooker/Company: https://www.linkedin.com/company/the-channel-advisors/Podcast: https://www.linkedin.com/company/counselculturewithericbrooker/Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Nov 6, 202439 min

Ep 28Josh Maslowski: Stigma, Inc. (part 2/2)

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Here's the Part 2 of our conversation with Josh Maslowski, founder of Stigma Cannabis; we really dive into the entrepreneurial journey, leadership lessons, and the future of the cannabis industry.Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights that will inspire and inform your journey.LinkedIn: Josh Maslowski (https://www.linkedin.com/in/josh-maslowski)Company: Stigma, Inc (https://www.linkedin.com/company/stigma-hemp/)Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Oct 30, 202453 min

Ep 27Josh Maslowski: Stigma, Inc. (part 1/2)

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Listen to our What About This Idea? episode as we welcome Josh Maslowski, founder of Stigma Cannabis. Tune in as we take you through the 20-year business history of Josh, from video games to the cannabis industry and everything between.Catch part two of this episode and dive deeper into Josh's thoughts on leadership and how he thinks the cannabis industry has been changing.LinkedIn: Josh Maslowski (https://www.linkedin.com/in/josh-maslowski)Company: Stigma, Inc (https://www.linkedin.com/company/stigma-hemp/)Website: https://www.whataboutthisidea.com/YouTube: https://www.youtube.com/@WhatAboutThisIdeaSpotify: https://open.spotify.com/show/6WHpSf8miv5ZkYbTVeqdkProduced by DevineFox Productionshttps://www.devinefoxproductions.com/#whataboutthisidea #podcasts #devinefoxproductions #entrepreneurs #businessowners

Oct 23, 202442 min
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