Why most startup homepages in B2B SaaS suck w/ Anthony Pierri
Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/ FletchPMM Website: https://www.fletchpmm.com/ Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct Good Hangs Spotify (https://open.spotify.com/artist/2a1joNabZ5FF1XpYEvgD9W) ...
We're Not Marketers · Gabriel Bujold, Eric Holland, Zach Roberts
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Show Notes
Anthony LinkedIn: https://www.linkedin.com/in/anthonypierri/
FletchPMM Website: https://www.fletchpmm.com/
Fletch Notion Database: https://buy.stripe.com/fZeeYe1tBc2C37y3ct
Timestamps
01:41 - How Anthony predict if a client project will go well
02:21 - Why referrals don't work for FletchPMM
03:41 - Anthony LinkedIn GTM strategy and how they attract clients
06:50 - Are product marketers, actually marketers?
09:33 - VCs without marketing background are shaping bad homepage messaging
18:35 - How FletchPMM works with in-house marketing teams
21:16 - Why is there so much bad messaging in B2B marketing
24:30 - The Beachhead Approach for your homepage
28:15 - How to find and connect with Anthony
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