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Why being misunderstood in Product Marketing is actually your superpower
Season 2 · Episode 14

Why being misunderstood in Product Marketing is actually your superpower

After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS. Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regardin...

We're Not Marketers · Gabriel Bujold, Eric Holland, Zach Roberts

August 15, 202435m 58s

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Show Notes

After 29 episodes, we’re finally closing down our season 2 and we’re taking this opportunity to circle back on why PMMs are misunderstood today in B2B SaaS.

Being misunderstood isn’t the problem, it’s the apathy from colleagues and management regarding our roles and responsibilities. But we should be proud of being misfits because it’s our uniqueness that can have a real impact on our jobs. All we need is more influence and less apathy.

In this episode, we’re going back on why we started the pod, how we’re researching our market, find new episode topics, and a special way on how you can be on the pod for upcoming seasons:

→ The key takeaways from this season that every PMM should know
→ Our thoughts on the future of Product Marketing and what’s on the horizon
→ What is the misfit madness and how can you be a special guest

Tune in for the last time of season 2, and enjoy a monthly break of not hearing us talk about product marketing 🙃

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Topics

B2B marketingproduct marketing