BTS: The Truth Behind Parent Media

How much of your parenting anxiety is influenced by what you read and see online?

Melissa Cash and Esther Huybreghts sit down with Vanessa Grant to explore how parenting has become something you do in public. They unpack the pressure created by media, social platforms, and endless advice, and how it affects the way you show up for your child. You will walk away with permission to tune out the noise and trust your instincts more.

Vanessa Grant is the editor in chief of Today’s Parent, where she blends journalism, data, and real parent needs to shape modern parenting conversations.

What you’ll learn in this episode:

(00:01:18) How parenting media is shaped by search data, SEO, and what parents are actively looking for online.
(00:02:10) How editorial teams balance quick, practical answers with deeper, more thoughtful storytelling.
(00:03:28) How parenting content is structured to fit shorter attention spans while still delivering useful information.
(00:04:14) The tension between creating content that performs well and content that feels responsible to publish.
(00:05:24) Why hopeful parenting content often performs better than fear based messaging.
(00:06:19) How parenting publications maintain trust through science backed, honest, and non controversial content.
(00:12:07) Why parenting trends like gentle parenting keep resurfacing and how judgment fuels these debates.
(00:18:18) Why building trust, connection, and belonging with your child matters more than avoiding every possible risk.

Thank you to Vanessa Grant for being on our show!
Learn more about Vanessa and Today's Parent: https://www.todaysparent.com/

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We’re Doing Great is the parenting podcast that helps you navigate the hard stuff, savor the good stuff, and remember you’re not alone. Hosts and moms, Melissa Cash and Esther Huybreghts, team up with experts to share practical guidance on how to stay anchored when the waters get rough. Join us on the frontlines of modern parenting as we explore what it really means to be good at the hardest job on earth.

Pok Pok is on a mission to help raise the next generation of creative thinkers through non-addictive, digital tools that help them think outside the box and learn through play.

Learn more about Pok Pok: https://playpokpok.com.

Follow Pok Pok on YouTube: https://www.youtube.com/@studiopokpok?sub_confirmation=1

This episode was produced by Story On Media: https://www.storyon.co/