Is Beachbody's Rebrand Really About Honoring All Shapes and Sizes? Part 1
Weight and Healthcare · Ragen Chastain
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Show Notes
I’ve been contacted by a number of people wanting to know if I think that Beachbody’s rebrand to “BODi” really represents a commitment to weight-neutral fitness. I was hopeful at the start but, unfortunately that does not seem to be the case. It seems like they are, at best, paradigm-straddling and, more likely, co-opting the ideas of focusing on health and not size, but maintaining a platform of weight stigma and weight loss that will allow them to keep the diet culture dollars rolling in. Let's talk about it...
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