Richard Reid: Former Nike senior executive on Tiger Woods ending his partnership with the company
Weekend Sport with Jason Pine · Newstalk ZB
January 13, 20248m 43s
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Show Notes
One of the longest-running commercial partnerships in world sport has ended.
After 27 years, Nike is parting ways with golfing legend Tiger Woods.
Former Nike senior executive Richard Reid spoke to Piney about why this deal has endured so long and whether we'll see anything like it again.
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Topics
sportNikegolfTiger Woods