Dean Lonergan: Sports promoter on the ticket prices for top events, if fans are being priced out of attending

Are fans being priced out of games? 

There’s been quite a bit of talk recently regarding the price of tickets for top sporting events such as the All Blacks, and whether it’s becoming too expensive for the fans. 

Sports Prompter Dean Lonergan offers his insights on prices and what gets fans through the gates. 

“There’s a fine line between money coming in, and charges you can, the price you can charge, but at the end of the day, you’ve got a financial responsibility.” 

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