Bill Sweeney: RFU CEO on the state of the rugby game in England, relationship with NZR

With England in town for the All Blacks tests, RFU CEO Bill Sweeney stopped by for a chat with Piney. 

They talked the state of the Northern Hemisphere game and the relationship between NZR and the RFU. 

He told Piney that they’re a lot closer now in terms of where they want to get with the shape of the game. 

But, Sweeney said, the biggest challenge the sport faces on a global scale is attracting a younger audience.  

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