Websites Made Simple: How to have a successful website design business

If you keep finding yourself building features your clients ask for that quietly make their websites worse, this one's for you.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I'm talking about popups — why they're usually doing the opposite of what your clients think they're doing, what to say when a client is dead set on having one, and what to do instead to keep conversions high without frustrating visitors straight off the page.We get into:Why popups interrupt the user experience in the worst possible wayHow popup design often looks spammy and quietly damages trustThe SEO problem that popup plugins don't tell you about (hint: it's your H1)Why exit intent popups feel like surveillance — and why that's a problemHow caching plugins can break popups entirely anywayWhat slide-ins are and how to use them without being annoyingFloating buttons — how to use them properly (and what not to do on mobile)Dedicated signup sections that convert without the disruptionHow to push back when a client is dead set on having a popupCheck out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 Why popups might be hurting your clients' websites01:11 Welcome and intro01:39 Why popups interrupt the user experience03:26 Popups block content and the SEO problem06:01 Exit intent, popup frequency and the surveillance feeling08:11 Slide-ins as a smarter alternative10:30 Floating buttons done right12:00 Dedicated signup sections that convert without disruption14:23 How to push back when clients ask for popups15:28 Wrap-up and how to get in touchMentioned in this episode:Join my Sparks Group Mentoring Programme

If you're not including links pages and custom 404 pages in your website builds, you're leaving money on the table — and doing your clients a disservice.Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I'm talking about two of the most underrated pages in website design: the links page (your on-brand, SEO-friendly alternative to Linktree) and the custom 404 page.Both are quick to build, easy to position as a value add, and a genuinely great way to stand out from designers who aren't sweating the details.We get into:Why Linktree and similar tools can actually hurt your reach on social media platformsHow a links page on your own website works with your SEO and drives traffic where you want itWhat to put on a links page to make it genuinely useful — and how to make it your ownWhy most 404 pages are a completely wasted opportunityHow to design a 404 page that gets visitors back on track (and even puts a smile on their face)Why these pages should be built into your project cost, not offered as an upsellThe one quick check you can do on your own website right nowHow showcasing these pages on your own site helps attract the right clientsIf you want to impress clients, add real value to your builds, and start standing out from designers who aren't going the extra mile — this one is for you.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 Stop leaving these pages out of your website builds00:30 Why Linktree and Linke hurt your social media reach01:02 Build a links page on your own website instead02:00 What to put on your links page03:10 Keeping links pages simple but effective on mobile04:30 Links pages, SEO, and sending traffic to your own site05:00 How to charge for links pages (don't make it optional)05:44 The problem with generic 404 pages06:20 How to check if your 404 page is customised right now07:20 Adding personality and fun to your 404 page08:14 Using 404 pages to redirect and re-engage visitors10:02 Start with your own website firstMentioned in this episode:Join my Sparks Group Mentoring Programme

If you're wondering why clients aren't buying from you or why the ones who do seem to undervalue your work, the answer isn't always more leads — it's the experience you're creating from the very first touchpoint.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I'm talking about what we are really selling when we are selling websites — and it's not the number of pages or the platform. It's the experience. From the first discovery call to the handover manual, every touchpoint either builds confidence or erodes it.We get into:Why discovery calls convert better than email enquiries — and how to structure themHow to follow up after a call so you stop losing warm leadsWhat your contracts should protect you from (and why so many designers get this wrong)How to keep clients informed and feeling involved throughout the buildWhen to refer out — and why knowing your boundaries makes you more professional, not lessWhat good aftercare looks like (hint: it's not a two-hour Zoom dump)Why you should be checking on the results your websites produce for clientsIf you want better clients, better money, and a process that makes people tell their friends about you, this one is for you.Check out: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It's a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and "is it just me?" moments.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 What you're really selling (it's not a website)01:30 Why discovery calls convert better than email03:00 Screen sharing and building confidence on the call03:41 Following up after the call — and why timing matters05:00 The follow-up email template Holly uses06:00 How many times to follow up before letting go

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments.If you keep attracting bargain clients, it’s usually not because you need more leads.It’s because your pricing model is less than optimal... mostly because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I’m talking about why charging hourly for your web design projects is holding you back — from better clients, better income, and a calmer business.We get into:Why hourly pricing puts you in a race to the bottomHow project pricing builds confidence on both sidesWhy clients feel cheated when hourly quotes run overHow scope creep is easier to manage with project pricingWhat bundled pricing looks like in practiceHow to work with freelancers and white labellers without losing moneyWhy the clients who can't afford you aren't your peopleHow to quote higher and still win the workIf you want better clients, fewer arguments over invoices, and more peace of mind about your income, this one's for you.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 Stop charging hourly — why it hurts your income01:09 Why everyone has an hourly rate (and why that's the problem)02:55 What project pricing actually looks like03:42 How project pricing helps you prioritise your work04:34 Scope creep and why hourly makes it worse05:48 Bundled pricing: what goes into a project quote07:23 Working with freelancers and white labellers09:44 If they can't afford you, they're not your people10:31 How project pricing creates better clients11:43 Sparks Group Mentoring and how to joinMentioned in this episode:Websites Made Simple CoursesJoin my Sparks Group Mentoring Programme

If you’ve ever delivered a well built, SEO friendly website and then found yourself being blamed when it doesn’t rank or generate leads, this episode will feel very familiar.Welcome to another episode of Websites Made Simple with me, Holly Christie.Check out my new offer:https://websitesmadesimple.co.uk/sparks-group-mentoring/It’s a supportive group mentoring session for website designers and developers to bring real questions, tricky client situations, fuzzy boundaries, and those moments where you’re thinking, “This isn’t actually my job, is it?”In this episode, I’m joined by SEO specialist Nikki Pilkington to talk about the difference between SEO friendly and SEO optimised, and why that distinction matters so much for web designers.We dig into how good websites end up being labelled “not working”, how easily expectations drift, and why web designers often carry responsibility for outcomes that sit firmly outside their role.We get into:• What SEO friendly actually means from a web design and build perspective• Why SEO friendly is a baseline, not a ranking strategy• How “just add the keywords” quietly sets you up for problems later• Where your responsibility as a designer genuinely starts and ends• Why selling SEO as a one off is a trap, even when clients ask for it• How blurred roles damage trust between designers, SEOs, and clients• The conversations that protect you before a project even begins• How to stop your work being judged on results you were never hired to deliverIf you want clearer boundaries, more confident explanations, and fewer projects where everyone looks bad six months later, this episode will help you put language around things you probably already feel.Come and find out more at https://websitesmadesimple.co.ukor email me at [email protected] to the good bits:00:00 Why designers get blamed for SEO results01:21 SEO friendly vs SEO optimised (what you are actually delivering)02:40 How client expectations quietly drift03:49 What is and isn’t a web designer’s job08:10 Why SEO can never be “done”11:00 Where projects start going wrong15:24 The danger of saying yes to everything17:13 What good SEO collaboration looks like20:40 Protecting trust in your workMentioned in this episode:Join my Sparks Group Mentoring Programme

Check out my new offer: https://websitesmadesimple.co.uk/sparks-group-mentoring/ It’s a supportive group mentoring session for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” moments.If you keep attracting bargain clients, it’s usually not because you need more leads.It’s because your brand signals are a bit muddled, and your website is not doing enough heavy lifting before someone ever speaks to you.Welcome to another episode of Websites Made Simple with me, Holly Christie.In this episode, I’m talking about how to level up in your web design business by building a stronger brand, showing up with more intention, and making more money without trading time for money.We get into: How to make your website properly represent the work you want more of Why constantly rebranding can quietly damage trust How to show up consistently without spreading yourself thin What strategic content looks like (not just personal updates) How to use FAQs and pre call emails so clients arrive already informed Why your network matters, and how to grow it without cold pitching How to get known for one or two things so you stop being “just another designer” Why podcasting and email can support long term marketing, without the daily noiseIf you want better clients, better boundaries, and fewer awkward sales calls that start from scratch, this will help you tighten things up.Come and find out more at https://websitesmadesimple.co.uk or email me at [email protected] here's the link if you want to learn more about Neal and Podknows: https://podknows.co.uk/Skip to the good bits: 00:00 Level up your web design business 01:09 Brand consistency and your website signals 03:41 Showing up consistently on social media 04:42 Strategic content that makes your work obvious 08:00 FAQ content that answers buyer questions 09:00 Let your website do the heavy lifting before the call 09:56 Networking without cold pitching 12:35 Get known for one or two things 16:01 Why web designers should start a podcast 17:34 Use your email list properly 19:00 Start now, not “after this project”Mentioned in this episode:Join my Sparks Group Mentoring Programme

Check out my new offer - https://websitesmadesimple.co.uk/sparks-group-mentoring/ - a supportive group mentoring session created specifically for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” momentsPodcasting can be a powerful marketing tool for website designers — but only if it’s done with intention.Welcome to another episode of Websites Made Simple with me, Holly Christie!In this episode, I share what I’ve learned from nearly two years of podcasting for my web developer mentoring and website design business. I cover strategy, production, audio quality, SEO, and, honestly, the expectations you should have.Most importantly, I share where I learned what I could have done better, what I did wrong and where I’ve seen others stumble, too.I talk about how to plan before you hit record.I explore the stuff I underestimated, like how much audio quality matters.I explain why relying on Zoom hurts listener retention, how podcast SEO is a thing, and why downloads grow slowly (spoiler: that’s normal).I’ll also show you how podcasting fits into a long‑term marketing strategy rather than a quick win.If you’re a website designer thinking about starting a podcast — or wondering why yours hasn’t gained traction — what I’ve learned should help you reset your expectations and do it properly.Come and find out more at websitesmadesimple.co.uk or email me at [email protected] are the links if you want to learn more about Neal and Podknows:https://podknows.co.uk/Skip to the good bits:00:00 "Podcasting: Consult, Plan, Produce"06:19 "Engaging and Concise Podcasting Tips"07:14 "Podcasting Goals and Advertising"10:45 "Boost Your Podcast with SEO"Mentioned in this episode:Join my Sparks Group Mentoring Programme

Check out my new offer - https://websitesmadesimple.co.uk/sparks-group-mentoring/ - a supportive group mentoring session created specifically for website designers and developers to bring their questions, roadblocks, ideas, and “is it just me?” momentsYou ever hear a new tech term and immediately feel… tired?Like you’re supposed to be impressed, but something doesn’t quite add up?Yeah. That’s how I felt the first time I heard “vibe coding”.Welcome to another episode of Websites Made Simple with me, Holly Christie!In this episode, I’m talking about what vibe coding actually is, why it’s suddenly everywhere, and why I’m really not here for the idea that AI-generated websites are a shortcut to doing things properly.I share what I’ve been seeing behind the scenes — clients in a panic because AI-written code doesn’t work, websites that look fine on the surface but fall apart when you try to use them, and designers whose confidence gets knocked after someone else tears their work apart.This isn’t an anti-AI rant. I use AI in my business. But I keep it on the periphery — not at the heart of the products I hand over to clients. Because websites need to be robust, usable, and something people can actually manage once they’re live.We’ll talk about where AI does make sense, why user journeys still need human thinking, and why vibe coding doesn’t replace experience, judgement, or good website practice.If you’re a web designer wondering whether you should feel threatened — or a business owner tempted to let AI “just build the site” — this episode is here to steady the nerves.Come and find out more at websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 What “vibe coding” actually means01:34 Why AI-built websites keep breaking04:51 Where AI helps — and where it doesn’t07:56 Page builders, usability, and admin access09:19 Client confidence and human-led design10:00 Why you don’t need to feel threatenedMentioned in this episode:Join my Sparks Group Mentoring ProgrammeFree Resources

You ever land on a website and instantly feel… irritated?Like something’s off, even if you can’t quite put your finger on it?Yeah. Your users feel that too.In this episode, I’m calling out the website design habits that quietly push people away — the unnecessary animations, the chaotic menus, the inconsistent images, the confusing links, and all the things we think look clever but actually make visitors hate being on our sites.And I’m not ranting for the sake of it. These choices cost you enquiries, sales, and trust.We’ll talk through why these habits creep in, what they’re doing to your user experience, and the simple fixes that make your site feel cleaner, calmer, and more professional (without stripping out your creativity).If you build websites for clients — or you’re guilty of “just adding one more animation” — this one’s for you.Come and find out more at websitesmadesimple.co.uk or email me at [email protected] to the good bits:00:00 "Over-Animating Websites: A Problem"04:54 "Traditional Header Menus Matter"08:36 "Clear Clickable Navigation Tips"13:34 Create a Brand Kit Now14:37 "Website Design and SEO Insights"Mentioned in this episode:Join the Phoenix ProgrammeFind out more about joining the Phoenix ProgrammePhoenix Programme

If you’re a website designer or developer who’s invested in coaching and still feels stuck, this episode is for you.I’ve been hearing from so many designers who say“I tried coaching, I’m burned out, and my business still doesn’t feel sustainable.”In this episode I’m breaking down the real reasons coaching often doesn’t work for website designers, and why mentoring can be a better fit when you need practical, industry specific support.I talk about:• the key difference between coaching and mentoring• why “you already have the answers” can feel infuriating when you’re in client chaos• how industry specific advice helps with things like tricky feedback, scope creep and boundaries• what it looks like to be supported while you level up without burning outI’ll also share how I work with designers and developers inside my Phoenix programme and through one to one mentoring, so you can decide what kind of support is right for you.👉 Want mentoring that actually understands the realities of running a web design business?Come and find out more at websitesmadesimple.co.uk or email me at [email protected] designing!Skip to the good bits:00:00 Coach vs. Mentor: Key Differences06:04 "Mastering Best Practices Confidently"08:50 Mentoring for Thriving Designers10:40 "Connect for Design Insights"Join my Phoenix Programme - https://websitesmadesimple.co.uk/phoenix-programmeMentioned in this episode:Join my Sparks Group Mentoring Programme

If your web design business feels like controlled chaos with too many projects and too few profits — this episode is for you.Welcome to another episode of Websites Made Simple with me, Holly Christie!In this episode, I’m sharing how I raised my prices without scaring clients off, simplified my systems, and built a smoother, more sustainable design business.You’ll also hear how I created a simple Website User Manual that completely changed my client handovers — turning them into a premium experience and cutting out all those “can you just…” support messages.I talk about Lily Atwell-Rowan, who’s brilliant at helping creatives untangle their processes and onboard team members with ease, and Mike Fox, host of The Lone Wolf Unleashed Podcast, who’s doing clever things with AI to streamline systems and workflows.And finally, I’ll walk you through how my Phoenix Programme mentoring track helps website designers scale with less chaos and more cash.This is my playbook for any website designer who wants fewer headaches, higher rates, and a business that runs on your terms.In this episode, you’ll learn:How to tell when it’s time to level up your web design businessWhy pricing for value attracts better clientsHow a Website User Manual can save you hours of supportWhat I learned from Lily Atwell-Rowan and Mike Fox about smart systemsHow the Phoenix Program helps you scale with less chaos and more cashSkip to the good bits:00:00 "Leveling Up in Web Design"05:00 Web Design: Start and Improve08:21 Streamline Website Maintenance Efforts10:58 Website Maintenance and SEO Guide13:53 Shared Values in White Labeling20:22 Streamlining Projects and Systems21:29 Scaling Strategies: Pricing & ProcessesMentioned in this episode:Join my Sparks Group Mentoring Programme

A client threatened to “ruin my reputation” unless I refunded a non-refundable deposit. Then came the one-star Google review and the plot twist that made my reputation stronger. Welcome to another episode of Websites Made Simple with me, Holly Christie! In this episode I share the whole story, how I responded, and what to put in place so one angry client can’t tank your business. If you’re a website designer or dev who’s ever ignored red flags (yep, me too), this one’s for you.Skip to the good bits:00:00 "Client Conflicts and Resilience"06:15 "One-Star Reviews Often Misleading"09:00 "Responding to a 1-Star Review"11:39 "Phoenix Program: Transform Your Career"When a client threatens to ruin your reputation, here’s the exact playbook to protect your brand and flip the narrative—fast.For web designers/developers dealing with scope creep, 1-star bombs, and refund pressure.Handle non-refundable deposits without panicWhat to write under a 1-star reviewTurn a bad review into social proof on LinkedInRed flags: endless meetings, too many stakeholdersBoundaries in contracts & terms that actually holdChapters:00:00 When a client threatens your reputation (nightmare setup)02:00 ‘Go-away pricing’, red flags & endless meetings05:00 Stalemate, terms, and the non-refundable deposit06:15 The threat + the 1-star review hits08:18 Posting it on LinkedIn—community flips the script10:00 Why it strengthened my reputation12:00 Lessons: boundaries, meetings, and saying no13:00 Phoenix Programme can help with thisMy site: https://websitesmadesimple.co.ukPhoenix Programme: https://websitesmadesimple.co.uk/phoenix-programmePodcast page: https://websitesmadesimple.co.uk/podcast

Let's talk about the challenges that every website designer and developer has faced at one time or another: those “pain in the arse” clients who constantly try to override your creative process, push for shortcuts, or ignore the boundaries you’ve set.Welcome to another episode of Websites Made Simple with me, Holly Christie! I’m getting honest about what it feels like when a project just isn’t sitting right—when your heart drops at another problematic email and you start questioning your own approach, especially as everyone else seems to be breezing through perfect testimonials and happy launches.I’ll share my practical strategies for protecting your boundaries, saying a firm “no” to unethical requests (like copying someone else’s design), and managing difficult clients who want you to queue-jump or abandon your process. You’ll hear some real stories from my own experience, including how to handle disagreements over design decisions, document your advice, and know when it’s time to offboard a client altogether. If you’ve ever lost sleep over a challenging project or wondered how to keep your business running smoothly without sacrificing your sanity, this episode is especially for you. Listen in and let’s talk about how to thrive as a web designer, even when you’re dealing with the trickiest clients.Skip to the good bits:00:00 Dealing with Overbearing Clients04:36 Client Feedback During Design Process07:23 Client Boundaries and Collaboration10:15 "Importance of Client Communication"13:40 Avoid Problem Clients' RetainersMentioned in this episode:Free Resources

In this episode, I'm excited to introduce you to something very different. Something that if you're a website designer or developer, is going to help to transform all your results. Have a listen, and if you're interested, visit https://websitesmadesimple.co.uk/ and click the menu item "Phoenix Programme" for more details and to book your free introductory call.

Welcome to another episode of Websites Made Simple with me, Holly Christie! With nearly two decades of experience in website design, I'm explaining the pros and cons of template shops; those ready-made website solutions that so many of us create, yet often struggle to actually sell. In this episode, I'll talk you through what it really takes to build a thriving template side business. From choosing the right client experience and support systems, to setting boundaries on content and pricing, I'll share the strategies that have made my own template shop, Simply Sites, a success. Whether you're considering launching your own template shop or looking to improve what you already have, today’s conversation is packed with practical tips, personal insights, and actionable advice to help you avoid common pitfalls and create templates that truly sell. Click play and let’s get started!Mentioned in this episode:Free Resources

Are you losing clients before they even hit 'contact'?Welcome to another episode of Websites Made Simple! I’m Holly Christie and in this episode, I'm revealing why faceless websites kill trust — and how showing up, sharing your values, and being transparent with pricing makes clients choose you.👉 Plus: the simple UX shifts that turn browsers into buyers.Click play and let’s get started!Mentioned in this episode:Free ResourcesWebsites Made Simple Courses

Welcome to another episode of Websites Made Simple! I’m Holly Christie, and today I’m exploring a question I get asked all the time by fellow web designers and developers: should you put your pricing on your website, even if every project you do is completely bespoke?In this episode, I’m sharing my thoughts on this contentious topic. I’ll walk you through how I've addressed issues like this to build a successful business.If you’re wondering how to confidently showcase your pricing online in a way that feels right for you and your business, you’re in the right place. Click play and let’s get started!Mentioned in this episode:Free Resources

Embarking on a journey as a new web designer necessitates a judicious approach, particularly regarding pricing strategies. It is imperative to refrain from undercutting one's prices, as doing so compromises the perceived value of your services and undermines the professional standard within the industry. Rather, I advocate for establishing a solid foundation by specializing in brochure-led websites for service-oriented businesses, which offers an opportunity to hone essential skills without overwhelming complexity. Furthermore, nurturing strong relationships with clients is paramount; this engenders trust and facilitates collaboration, ultimately enriching the design process. As we explore the initial steps in this episode, we provide guidance on aligning your offerings with your expertise while emphasizing the importance of continuous learning and investment in your professional development.Mentioned in this episode:Contract pack

Welcome to another episode of Websites Made Simple, the podcast designed for website designers and developers who want to build thriving businesses without losing their sanity. I’m Holly Christie, website designer, mentor, and straight-talking website design advocate, and today we’re tackling one of the most common challenges in the web design world: how to attract more clients... especially those perfect-fit, dream clients who really get your vibe.In this episode, I’ll guide you through practical, actionable strategies for filling your client list with people who love what you do. Whether you’re just starting out or looking to uplevel your web design business, this episode is packed with advice to help you stand out, stay true to yourself, and attract a steady stream of clients who value your unique skills. Timestamped summary00:00 Authentic Branding Through Personal Design06:08 Website Messaging for Sales Success07:12 Social Media Messaging Consistency Guide11:22 "Building Trust Through Expertise"14:50 Display Prices on Your Website18:13 "Focus and Clarify Your Offers"20:37 Collaborate to Avoid Scope Creep

Ready to vent with me? I’m Holly Christie, website designer, mentor, and straight-talking website design advocate. This week I’m torch-lighting the five shady moves that keep giving our craft a black eye. In 20 punch-packed minutes you’ll hear me:Call out those 'custom' builds that are nothing more than slapped-on Elementor templates Drag the timeline-promise-breakers who ghost after pocketing the deposit Expose the radio-silence communicators and teach you how to lock them down with a rock-solid client contract Rant about the 'pretty-over-perform' crowd who ignore tech, security, and UX fundamentals Swat the copy-paste lurkers hijacking your LinkedIn posts for clout.Plus one bonus AI-built-site myth-buster you can’t miss By the end, you’ll have a clearer playbook for protecting your reputation and your clients’ results. No sleaze required. Grab your earbuds, hit play, then snag my Website Designer Contract Pack to keep every project (and payment) on track.Mentioned in this episode:Websites Made Simple Courses

Welcome to another episode of Websites Made Simple with me, Holly Christie. I'm a web designer, founder, and mentor dedicated to empowering website professionals in their careers. In this episode, I'm risking some backlash. And it's a topic that’s sure to get a lot of my peers riled up. Drawing from years of experience with one specific tool, I'm explaining why Elementor needs to get in the bin, why its initial appeal sucks people in, and the frustrations I've faced with its licensing, code quality, frequent updates, and compatibility issues. I said what I said.And now you can hear it.Links referenced in this episode:linkedin.com/in/hollycchristiewebsitesmadesimple.co.ukCompanies mentioned in this episode: Crocoblocks Elementor Divi Neve Timestamped summary00:00 "Boost Your Design: Ditch Elementor"06:34 "Client Needs and Software Flexibility"08:32 Elementor Updates: Challenges and Limitations11:06 Elementor Usage Insights on LinkedInMentioned in this episode:Contract pack

The phenomenon of scope creep is a pervasive challenge that besets web developers, often arising from the desire to appease clients. I share my strategies for mitigating this issue, ensuring that projects remain true to their original parameters. It's imperative to establish clear boundaries at the onset of any project, thereby preventing the gradual expansion of client demands that can lead to disarray. You'll need effective communication and structured processes, which not only safeguard the integrity of the project but also foster a positive relationship with clients. By adopting these practices, we can maintain both the quality of our work and the satisfaction of our clients, ultimately leading to a more successful and enjoyable web design career.Listen to hear my advice on how to handle client scope creep in your website design business.Links referenced in this episode:websitesmadesimple.co.ukCompanies mentioned in this episode: Websites Made Simple Wix Squarespace Mentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Welcome to “Websites Made Simple.” I’m Holly Christie; website designer, mentor, and the host of this podcast. In this episode I’m pulling back the curtain on the real cost of free website tools. I’ll be sharing my personal insights and experiences, helping you figure out when those tempting free tools are actually a smart move - and when they’re more trouble than they’re worth.As someone who loves WordPress and has tried just about every option out there, I’ll explain why some free platforms are industry favourites, and why investing in premium themes and plugins could actually save you a ton of time and help your business grow. I’ll also walk you through the practical side: how to budget for tools, price your projects right, and invest in what really matters for your workflow and your clients.Whether you’re starting out or looking to take your web design business to the next level, I’m here to give you honest, actionable advice from inside the industry. Timestamped summary00:00 Free Websites Can't Generate Income05:55 Yearly Learning vs. Tools Limitations07:06 Invest in Premium Web ToolsMentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Welcome to another episode of Websites Made Simple! I’m Holly Christie, your host, and I’m thrilled to have you here. As someone who’s been in the website design game for over a decade, I know how tricky—and sometimes overwhelming—the world of web design can be, especially when it comes to protecting yourself with the right contracts.In this episode, I’m explaining what you absolutely need to include in your website design contracts. I share the essentials from my own real-world experience: how to create agreements that keep both you and your clients accountable, why you need detailed terms of service alongside your contract, and the must-have clauses to avoid headaches like scope creep, project delays, or ghosting clients.I’ll walk you through practical strategies for outlining timelines, handling changes, protecting your intellectual property, and making sure your liabilities are clear—plus, I’ll offer friendly tips on navigating cancellations and abandoned projects. Whether you’re brand new to contracts or looking to shore up your existing ones, this episode will give you the tools and confidence you need to run your web design business smoothly.So, let’s get started and make sure you—and your clients—are always on the same page!Timestamped summary00:00 Essential Website Design Contract Elements05:29 "Showcase Client Testimonials"08:18 Website Build: Quote and Timeline Management12:42 Project Cancellation and Abandonment Guidelines15:21 Web Design Project Terms & Conditions18:28 Send Terms Before Project StartMentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Stuck staring at a half-finished client homepage, and wondering why your carefully planned timeline has melted? Hi, I'm Holly Christie, and in this straight-talking session, I'm sharing website design business tips for small-business owners who keep hitting the same wall. You’ll learn the simple test that reveals whether your block is a process gap or a mindset trap, along with workflow and productivity hacks for web developers that restore momentum in minutes.Quick win you can try today: set a 15-minute timer, tackle the easiest unfinished task on your current build and watch how fast clarity returns. Ready for more? Hit play and get the practical moves that will unstick your web-design projects—starting now.Links referenced in this episode:websitesmadesimple.co.ukthisdemandinglife.comMentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple CoursesTurn Negative Feedback Into a Winning Website

Have you been tasked with rebuilding a website? Is the idea of destroying the SEO filling you with dread? This is the episode for you.The Essential Guide to Maintaining SEO When Rebuilding WebsitesWebsite rebuilding necessitates a meticulous approach, particularly with respect to SEO (Search Engine Optimisation). There are a heap of challenges you'll stumble across when transitioning from an old website to a new one, especially concerning the existing URLs that search engines have already indexed. I always emphasise the critical importance of not discarding the old website prematurely; rather, there are effective techniques I use to construct the new site and safeguard SEO integrity. I'll share them all with you in this episode.Links referenced in this episode:courses.thisdemandinglife.comscreamingfrog.comwebsitesmadesimple.co.ukTools mentioned in this episode: Screaming Frog Elementor (sorry, not sorry)Mentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Welcome to another episode of "Websites Made Simple." I’m Holly Christie, your host, and in today’s episode, I’m sharing what best practices in website design truly mean based on my own journey as a website designer and mentor. The Ultimate Guide to Website Design Best PracticesOver the years, I’ve learned that creating stunning websites is just one piece of the puzzle—discovering higher standards and focusing on accessibility are what really boosted my confidence and helped my clients trust me, too.I’ll walk you through some of my go-to strategies, starting with simple accessibility wins, like choosing the right font sizes and making sure every website is easy for everyone to use. I’ll talk about how to structure content for good SEO, the benefits of using quality tools over just the cheapest options, and why keeping your websites lightweight and mobile-friendly matters more than ever. And, because I know how overwhelming client projects can get, I’ll share some hard-won advice on setting boundaries and keeping communication clear, so everyone enjoys the process from start to finish.Whether you’re new to web design or looking to fall back in love with your business, this episode is full of insights you can start using right away. Let’s make your design business not only better—but more enjoyable, too.Websites Made Simple Courses Links referenced in this episode:courses.thisdemandinglife.comwebsitesmadesimple.co.ukCompanies mentioned in this episode: Reddit LinkedIn Yoast Divi Elementor Avada Mentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

How can you create an ideal website design business that not only aligns with your aspirations but also alleviates the stress often associated with running such an operation? That's what this episode is about. Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my courses as mentioned in the episodeThis episode, we're examining the critical aspects of client management, emphasizing the importance of identifying and avoiding challenging clients who may impede our progress.We'll talk about those people who ghost us, or push the limits and boundaries, ultimately leading to scope creep.We'll also talk about a practical way to avoid those customers who are lacking clarity in their preferences or those prone to shifting demands without consideration of process or costs. We'll also explore strategies for fostering a collaborative relationship with clients who respect the design process, thereby enhancing both our creative output and professional satisfaction. Click play now, and enjoy the episode which serves as a comprehensive guide to navigating the complexities of client interactions while building a fulfilling and sustainable website design practice.Links referenced in this episode:courses.thisdemandinglife.comthisdemandinglife.comwebsitesmadesimple.co.uk00:00 Web Design Autonomy04:02 Managing Indecisive Design Clients07:12 Managing Website Features & Expectations12:21 Website Builder Challenges and Best Practices16:16 Attracting Ideal Web Design Clients18:54 Personalised Web Design Collaboration21:19 Enhancing Client RelationshipsMentioned in this episode:Turn Negative Feedback Into a Winning WebsiteWebsites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

In this episode, we're going to talk all about those must have website design tools.Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my courses as mentioned in the episodeThere are some crucial tools that every website designer should have to efficiently run their business. As a seasoned website designer and mentor, I wanted to share with you some of the more essential platforms and software that not only streamline processes but also enhance client relationships. Some of these are free.From file-sharing solutions to design apps and project management, I'm covering it all. Whether you're a novice or an experienced designer, I'm hoping this episode will help you elevate your website design business by simplifying the administrative and creative elements of website creation. Next steps to take with meMy courses - courses.thisdemandinglife.comMy LinkedIn - https://www.linkedin.com/in/hollycchristie/Tools mentioned in this episode:wetransfer.comcanva.comtrello.comvimeo.comtidycal.comzoom.usfreeagent.comgocardless.comstripe.comscreamingfrog.co.ukthisdemandinglife.comlinkedin.com/in/hollychristie

In this episode of Websites Made Simple, I'm talking you through the complexities of dealing with challenging website clients. Pro Tips for Secure and Successful Web Design Projects with Difficult ClientsHi, I'm Holly Christie, a seasoned website designer with extensive experience, and it's my mission to share my insights with you. Over the course of 20 minutes in this episode of the podcast, I'm offering my advice on dealing with clients who may become difficult during the web design process. I've witnessed some common client behaviours such as frequent requests for changes, project delays, and scope creep, and I'll offer practical solutions for setting boundaries and maintaining a positive working relationship. I'm also explaining why you might want to get access to one of my valuable resources (linked below) which will help you solve a lot of these problems almost immediately.Check out my courses for Website Professionals:courses.thisdemandinglife.comMentioned in this episode:Turn Negative Feedback Into a Winning WebsiteWebsites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Maximize Sales with Effective Website Call to ActionIn today's episode, I'm focusing on the crucial aspect of leveraging your website’s call to action (CTA) button to increase sales. Welcome to Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my SEO course as mentioned in the episodeWhether you're a designer or small business owner, this episode is packed with insights on how a well-crafted CTA can guide visitors on your website and help turn interest into engagement and sales. I'll explain the importance of CTAs, explaining how they can transform a beautifully designed site into a powerful sales tool. I'm also sharing my personal strategies and experiences in using CTAs effectively. Did you know, there's a balance to be struck between having too few and too many CTAs?...Timestamped summary00:00 Email Lists: Engage Beyond Websites05:42 Streamlined Client Engagement Strategy10:19 Newsletter Engagement Strategies11:21 Boost Sales with Simple Website TweaksNext steps to take with meMy courses - courses.thisdemandinglife.comMy LinkedIn - https://www.linkedin.com/in/hollycchristie/Mentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Why Now Isn't the Time to Quit Your Website Design BusinessRunning a website design business can be super challenging, especially during tough market conditions. Time to talk about how we can overcome imposter syndrome and fill knowledge gaps, particularly in the wake of recent global changes. Welcome to another episode of Websites Made Simple. I'm your host, Holly Christie. Scroll for the link to my SEO course as mentioned in the episodeAs a passionate advocate for small businesses, I wanted to offer some practical advice on identifying ideal clients, refining your messaging, and effectively building a marketing strategy that includes your website, social media, and email list. If you're on the verge of quitting your website design business, this episode is packed with valuable strategies to keep you motivated and help you attract the right clients, ensuring your career as a website designer is both satisfying and successful. Whether you're just starting out or looking to reignite your passion, I want you to know I'm providing all the support and guidance you need to stay in the game. Listen to discover how to leverage your unique skills and expertise in the competitive website design industry.Timestamped summary00:00 Reviving Your Website Design Career04:13 Attracting Ideal Clients Online08:03 Storytelling Websites for Services10:23 Targeting Micro Business Owners Online15:31 Focus on Resourceful Design Confidence18:58 Website Design Messaging Strategy22:28 Collaborative Networking in Web DesignThe link to my course and main website offerings:courses.thisdemandinglife.comCompanies mentioned in this episode: LinkedIn Facebook Instagram Wix WordPress thisdemandinglife.com TidyCal Simply Sites Mentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

In this episode of Websites Made Simple, "Nail the website design workflow and land new business" I'm talking you through the critical importance of streamlined processes for website development and effective client communication. Discover practical strategies to structure your workdays, set clear boundaries, and manage client expectations to avoid common pitfalls like 'ghosting'. We’ll discuss why having robust guidelines for your clients, including collecting essential content upfront, is crucial for success.Whether you’re a website designer just starting or a seasoned pro, this episode is packed with actionable tips to refine your workflow and elevate your web design business. Learn how organisation and strong communication can enhance client satisfaction, save time, and set your projects up for success.Want to optimise your website development process and take your web design business to the next level? Best click play then!00:00 Website Designer Communication Issues06:09 Copywriting Alternatives and Solutions07:15 Website Design & SEO Course described10:18 Website Design Setup Essentials15:39 Effective Website Building Boundaries17:44 "Collaborative Web Design Success"Websites Made Simple Courses Companies mentioned in this episode: Squarespace Shopify WordPress Wix WeTransfer Links referenced in this episode:courses.thisdemandinglife.comwetransfer.comMentioned in this episode:Websites Made Simple CoursesCheck out our Websites Made Simple courses!Websites Made Simple Courses

Transforming Your Website Development Business with Holly ChristieWelcome to the very first episode of "Websites Made Simple"! I'm your host, Holly Christie. If you followed my previous podcast, "Your Business Online Your Way," you'll know this tagline from my website, This Demanding Life. After a long break, I am excited to be back, with a refreshed outlook and newfound motivation, thanks to some great advice I received over the summer.In this introductory episode, I'll share my story of last year and explain why I decided to switch directions. This podcast is now all about aiding fellow website developers with valuable insights and practical advice. Whether it's enhancing your marketing skills, avoiding common pitfalls, or learning industry best practices, I’ve got you covered. Expect bite-sized, impactful episodes every couple of weeks that are designed to fit into your busy schedule.You can find out more about me and access my resources at thisdemandinglife.com and courses.thisdemandinglife.com. I'm here to help you thrive in your website development business, enabling you to do work you love and earn what you deserve.

Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales.If you haven't had high expectations from your website, today is the day we change that.Your website is not a shopfront, but a vital member of the sales team for your small business.In today's episode I walk you through the different components which are needed to have your website climb the ranks of Google and win your ideal clients' favour.Are you ready to turn your website into a lead generating, sales making machine? 

Have you heard the term 'customer journey'? But you've never been quite sure of what it means?Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at.It's not about getting people from A - Z, it's about getting them from A - B (or B - C, or even M - N, depending on where they're at).In this co-hosted episode with Amy Newlands, we talk about what they journey looks like for both, you and your customers. How to work out the stage you need to meet them at, and how to turn that meeting into successful outcomes for you both.Ready? Let's get started. 

Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products?I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while, you've probably realised that this model leads to burnout.There are still loads of ways that you can realise the potential of your business without having to spend more time and money getting there.In today's episode I talk about passive income - ten different opportunities you can implement in your business, starting right now. Including options you may not have thought of.Are you ready to start making more money and more opportunities in your business? 

Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, it’s great to see you here! Levelling up is something we should all do, and regularly in our small businesses. It’s easy to say we need to do it but knowing what to do and how to do it is something else entirely. In this episode I walk you through the framework from realising it’s time to make some changes, to how to implement them so you’re confident and ready to level up your business. Are you ready to get started? 

Are you creative but not sure how to leverage it in your business?Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way.These days Jo describes herself as a creative partner for solo and entrepreneurs. Helping them to nail their lead magnets, funnels, blog posts, social posts and so much more. You need help with it? If it's creative, Jo can do it.In this guest interview Jo talks us through her journey as a solopraneur supporting small businesses. How to stay in your lane, and do what you're good at. And why there's no such thing as a bad lead magnet.Are you ready to lean into your creativity? 

Are you struggling to show up in your business? You're feeling the pressure but you just can't seem to get there.You're definitely not alone. Being a business owner means having to show up in your business, in ways you never thought of before. All of a sudden you're very public and very visible. You have to put work into your marketing strategy as well as wearing all the hats of the different roles. Sometimes things get in the way and you drop the ball. The longer the ball is dropped, the harder it is to get back on it. In this episode I walk you through how to show up in your business, even when you really don't feel like it. Are you ready to get back on it? 

Are you thinking of starting a podcast? There's loads of information out there and you're not sure where to start? I hear you! I felt like that when I started my own podcast. It felt like there was so much I needed to know about format and software and equipment and hosting. All of sudden, something that was meant to be a joyful next step for my business started feeling like a stressful one. I'm lucky in that I had a brilliant guide (my sister, an experienced podcaster) to help me along the way. Now, 7 months into my own podcasting journey, I'm here to help you with everything you need to know if you're thinking of creating a podcast of your own. Are you ready to learn more about podcasting? 

Do you wish you could be more productive? Does life as an entrepreneur not seem as fun as you thought it would be? If either of these apply to you then you're definitely not alone. We often think that the life of an entrepreneur is a joyful one - full of working your own hours, being your own boss and being able to do things at your leisure. The reality is very different, but it doesn't have to be! In this episode accountability viking, Ben Catley-Richardson talks us through the habits we need to master as small business owners. How to create good habits and why switching off is not just important, but actually leads us to being better at what we do. Are you ready to find more joy in your business?

How do you feel when you see people claiming to make 6 & 7 figures online? Does it motivate you to be like them or does it leave you feeling a little bit less than? What if we told you that the 6 & 7 figure claims are just a tactic in an unregulated industry and what you’re being sold is a story rather than a reality? Does it still appeal to you now? In this co-hosted episode Holly and Amy break down the different marketing tactics used when making 6 & 7 figure claims. Why people are claiming it and what it’s doing to the end user. We break down how to spot when someone’s claims don’t quite measure up and what kind of coach you should be working with to help you discover your voice; not someone else’s. Are you ready to get a whole lot wiser to shoddy sales tactics and to learn who’s a good fit for you and who you’re best avoiding? Let’s get started….

What does 'Be Intentionally You' have to do with marketing? After all, you're marketing a product or service, *you* don't really come into it.Marketing doesn't really work like that. As the old adage says: 'people buy from people' and being intentionally you has everything to do with it. In this episode I interview marketing guru, Gus Bhandal. With 20 + years of marketing experience in his repertoire Gus and I talk about the transition from print to digital marketing. How to merge the two, and how to choose the best Social Media platforms to suit your business and your audience. We also look at branding and how to really get your brand noticed, as well as delivering what people expect when you meet them in person. What language to include and when it's best to keep those sweary comments to yourself. Are you ready to improve your marketing and get noticed by your ideal clients? You can find Gus at: https://www.linkedin.com/in/mguruuk/and his website: https://www.themguru.co.uk/

Do you find that you only ever get so far in your business? That, no matter how successful you are, it’s always a little less success than you hoped for? Wanting to always be that little bit further along than you currently are? Most of us self-sabotage without even realising it. We have hopes and dreams for our businesses and they often stay just that… dreams. It can be demoralising not ever being able to pin point what’s really going wrong and how to turn it about. In this co-hosted episode with me and Amy Newlands, my business bestie, we take a deep dive to recognise the signs that we’re self sabotaging, why we do it (anyone interested in psychology is going to love this one) and how to stop it. We draw on personal experience and years of working with other, independent businesses. Are you looking to be more successful in your business? It’s time to recognise then ditch the behaviours that are keeping you stuck. 

Do you feel happy in your business? You set up to be the one in control, but it feels like your business is controlling you?Many of us setup our small businesses thinking of all the perks, the freedom, the flexibility that comes with entrepreneurship. What we don't think about - usually because we don't experience them until we're in it, are all the difficulties that entrepreneurship brings with it. Having ditched the 9 - 5, you now find yourself on the 24/7 and the clients seem to be calling all the shots. You can relax, I've got you. I promise this isn't exclusive to you. So many small business owners start to fall out of love with their businesses in the early days. In this episode I guide you through the common pitfalls of the small business owner, how to overcome them (as well as make sure they don't happen again) and how to structure your business so you fall back in love, and stay in love with it. Are you ready to be happy in your business?