Ep 315: Category Design
Wealthy Women of Faith™ | Christian Business Coaching, High Ticket Sales, Evergreen Sales · Judy Weber
December 1, 202243m 31s
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Show Notes
What is Category Design (& How to Create Your True Category of One). The market is saturated with strategies & tactics focused on differentiating you from the competition. Premised on the idea 'I'm better than others.' A more effective marketing strategy is to carve out your own segment of the market. Not paying mere lip service to a category of one' but actually designing (& owning) your own. Listen to learn: - what category design is - why it's the most powerful marketing strategy to scale your business - the steps to category design DOWNLOAD my Ultimate Scaling Guide: judyweber.co/mastermind