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Show Notes
In this episode of We Do The Work, we dive into one of the most important decisions every business owner faces: How much should you spend on marketing?
Whether you’re in a maintenance phase or ready for growth, understanding where to spend your time, energy, effort, and money can make or break your strategy.
Join us as we cover:
- 📈 Determining Your Marketing Phase: Are you in maintenance or growth mode?
- 💰 Spending Benchmarks: Why the SBA recommends allocating 8%-10% of your revenue to marketing.
- 🚀 Adapting to 2024 Costs: Marketing isn’t what it was in 2019—learn why $500/month is no longer enough.
- 🔍 Reverse Engineering Your Budget: From CPL (Cost Per Lead) to LTV (Lifetime Value), we break down the metrics that matter.
- 🗓️ Seasonality Insights: How to adjust your spend during slow or peak times in your industry.
- 🎯 Making Magic with Ads: The ideal daily budget for Facebook and Google Ads to generate real results.
This episode will help you create a data-driven marketing budget that drives measurable outcomes. You’ll also learn how to navigate seasonality, track attribution, and ensure your efforts align with your goals.
💡 Pro Tip: The cost of marketing has risen, but so has the opportunity. Smart spending today can lead to exponential growth tomorrow!
🔗 Tune in now and take the guesswork out of your marketing budget!