Why is Black Friday losing popularity?
While Black Friday is still popular, more and more people are shopping online and earlier in the year.
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Show Notes
Is Black Friday still as popular as it used to be? Let's connect the dots.
Holiday shopping fever began in 1924 with the original Christmas ad - The Macy's Thanksgiving Day Parade - kicking off the holiday shopping season. The term "Black Friday" didn't enter the national conversation until the late 1980s, when retailers turned it into an unofficial holiday.
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