Ruchika Sachdeva on Indian Fashion's New Gen & Winning the Woolmark Prize
WARDROBE CRISIS with Clare Press · Clare Press
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Show Notes
Meet Indian designer Ruchika Sachdeva of Bodice Studio, the Delhi-based label that took out the 2017/18 International Woolmark Prize .
Join us as we discuss how to make it in fashion, and build a successful small business, sustainability, our need for connection and the importance of provenance and craft. We explore the rise of emerging Indian fashion talent (and no, it's not all Bollywood) and look at how can design offer solutions to fashion's waste crisis.
A recent British survey found that 25% of women have clothes lurking in their wardrobe that can't wear because they no longer fit. Extending the life of a garment by an extra nine months can reduce its environmental impact by 20 to 30%. Ruchika's collections often feature tie fastenings, and moveable pleats and buttons because she wants these clothes to last for years. She also sees designing classics as a way to mitigate against waste. “If they're too much, too loud or too trend-based, you're going to get bored of clothes more easily.”
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