Business of Sport: Tokyo Olympics
Felicity Hannah looks at the money behind the games as the Tokyo Olympics get underway.
Wake Up to Money · BBC Radio 5 Live
July 23, 202128m 35s
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Show Notes
Felicity Hannah looks at how the Olympic games are financed and the competitors are funded.
She's joined by Sir Keith Mills, former Deputy Chair of London 2012 organising committee; Nigel Walker who's National Director of the English Institute of Sport; Marie Oldham, Executive chair of the advertising agency VCCP Media and Danny Downs of online sports retailer Fanatics.