Business of Sport: The Price of Gold
It's just under a year to the Tokyo Olympics. It could be one of the most expensive yet.
Wake Up to Money · BBC Radio 5 Live
August 30, 201926m 30s
Audio is streamed directly from the publisher (open.live.bbc.co.uk) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet.
A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?