Episode 47

Teach Like an Advertiser with Dr. Lindsay Portnoy

Dr. Portnoy is an author, professor, teacher, advertiser, and designer. Join us for this discussion to hear about what teachers might learn from advertising, how we can improve authenticity and personalization, and turning students into our biggest fans. Share with us how you teach like an advertiser with #makesomevrainwaves!

Vrain Waves: Teaching Conversations with Minds Shaping Education · Lindsay Portnoy, Ben Kalb, Becky Peters

November 18, 201948m 9s

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Show Notes

Teaching & Advertising (01:30)
- Episode 5 w/ Pirate Dave
- Rosie the Riveter / Uncle Sam
- This Girl Can (02:28)
- Sport England
- Missy Elliot, Get Ur Freak On
Authenticity over perfection (05:05)
- Dove Real Beauty campaign
- Commercial with sketch artist
Zaretta Hammond's book, Culturally Responsive Teaching and the Brain (07:26)
- Selective Vulnerability as a trust-maker
Growing a Fan Base (08:28)
- Clif bars
- Google Certified Innovators
- Apple Distinguished Educators
- Dr. Chris Emdin (09:53)
- TED talk
- Cogens
- For White Folks Who Teach in the 'Hood (and for the rest of y'all too)
Dr. Lindsay Portnoy - start of interview (14:24)
- Psychographics (15:00)
- "Will your spreadsheets remember you in ten years?"
- New York City Teaching Fellows
What educators can learn from marketing and psychographics (16:34)
Dr. Portnoy's dissertation (17:29)
- Piaget (18:04)
- Types of questions that kids were asking were largely dependent on the content itself
- Slow trajectory of growth disproves ages & stages
Interdisciplinary nature of design (20:20)
Define learning (21:28)
Symptoms v. Root Cause (23:24)
Formative assessment (24:45)
Empathy = taking perspective (25:42)
Epistemology (26:57)
Andrea Henkel, Quest to Learn
AI & the future of learning (30:06)
Research is formalized curiosity (32:09)
- Zora Neale Hurston
Design & formative assessment are iterative (33:20)
- Effort versus Impact matrix
HEARTS = Home, Educational Experience, Activities they engage in outside the classroom, Reasons for Learning, Transformative life experiences, Special Attributes
Killer snails, cone snails / pain management properties (39:21)
Killer snails, the edtech company (39:44)
Contact Info for Dr. Linsday Portnoy: @Lportnoy, lindsayportnoy.com, [email protected] (43:10)
Take aways (43:38)
- John Spencer video on divergent & convergent thinking

Long May They Run

Phish podcast with Trey talking about practice

Topics

teachingk-12portnoyascdlearningeducationdesign thinking in school

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