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Will using AI to automatically generate schema markup at scale be a trend or trash?
Episode 1573

Will using AI to automatically generate schema markup at scale be a trend or trash?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything

June 19, 20252m 49s

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Show Notes

Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding business nuances and human search intent. She argues that while AI can create basic drafts, it cannot properly define the complex relationships needed for a complete knowledge graph, requiring human expertise to craft meaningful schema that truly represents business data models.

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Topics

Searchmetricsvoices of searchsearchengineoptimizationsearchorganicmarketingGOOGLEdigitalmarketingcontent