Why Conductor Bought Searchmetrics -- Seth Besmertnik // Conductor
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics. Show Notes
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