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Using Gen AI To Write Brand Copy That Ranks -- Julia McCoy // Content at Scale
Episode 1172

Using Gen AI To Write Brand Copy That Ranks -- Julia McCoy // Content at Scale

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything

December 14, 202315m 3s

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Show Notes

Julia Mccoy, President of Content at Scale, delves into AI-driven copywriting. Google’s search landscape has evolved to include AI, and the key to winning in SGE is topical authority. However, topical authority requires a substantial quantity of targeted content on a targeted domain, and forward-thinking SEOs are turning to generative AI as their tool of choice to efficiently build topical authority. Today, Julia discusses how to use generative AI to write brand copy that ranks. Show Notes

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Topics

Searchmetricsvoices of searchsearchengineoptimizationSearchorganicmarketingGOOGLEdigitalmarketingContent