Training Clients On Using AI In Their Content Workflow
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance of internal SEO teams for technical SEO and content optimization. Ong has trained several clients on technical SEO and uses AI tools like Dr. Keyword and ChatGPT for content briefs and meta descriptions. She highlights challenges such as understanding search intent, brand voice, and target audience. Ong also addresses concerns about AI-generated content being used without permission, noting the difficulty in blocking LLMs. She stresses the need for strategic use of AI to enhance SEO effectiveness and maintain brand visibility. Show Notes
Connect With:
- Katherine Ye Ong: LinkedIn // Website
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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