The big three KPIs all SEO teams should report on
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as indicators of overall performance. These metrics effectively communicate SEO value to senior leadership in language that resonates in board meetings and investor presentations. Show Notes
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