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Seeing a drastic decrease in clicks but not impressions?
Episode 1606

Seeing a drastic decrease in clicks but not impressions?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything

August 2, 20253m 19s

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Show Notes

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring systems to track the impact of pivots and analyzing competitor content that appears in AI-generated search results.

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Topics

Searchmetricsvoices of searchsearchengineoptimizationsearchorganicmarketingGOOGLEdigitalmarketingcontent