Protecting SEO Budgets in a GEO Era
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive enterprise search optimization experience, addresses the critical challenge of demonstrating SEO value retention while organizations explore emerging search channels. The discussion centers on strategic budget justification frameworks and value attribution methodologies that maintain SEO investment during periods of search diversification.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.