Optimizing for Google's traditional search results vs emerging platforms
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platforms offers greater potential for innovation and future-proofing SEO strategies.
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