Key skill sets and roles to build your SEO team from the ground up
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clarifies critical misconceptions about bot control mechanisms that impact AI training data access. The discussion covers why LLM.txt files are ineffective compared to established robots.txt protocols, proper syntax implementation for crawler directives, and strategic considerations for allowing AI system access to enterprise content.
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