Changing one common B2B GTM assumption about discovery
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything
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Show Notes
85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 million annual software purchasers and has identified critical shifts in enterprise research patterns. The discussion covers markdown optimization strategies for AI crawling, pricing page transparency frameworks for model comprehension, and expected value calculations for AI-era content strategy.
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