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Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity
Episode 1193

Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · I Hear Everything

January 11, 202421m 2s

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Show Notes

Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs vastly when it comes to product page experience. In addition to how difficult it is to beat review sites like G2, in-house SaaS SEO is extremely content-driven, making it a challenge to convince your stakeholders of the value of investing in top-of-funnel content. Today, Michael discusses the challenges of in-house SEO for SaaS companies. Show Notes

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Topics

Searchmetricsvoices of searchsearchengineoptimizationSearchorganicMarketingGOOGLEdigitalmarketingContent