Episode 83: From the DS Lab Marketing Summit Part 2: Dillon Guppta and Sasha Der Avanessian
Two more interviews that Elvis got while speaking and recording at the 2019 DS Lab Marketing Summit. He was joined by a fascinating Denturist from Canada, Dillon Guppta, who is also running a commercial lab. Then he is joined by the CEO of Harvest, Sasha Der Avanessian, who has taken marketing to a whole new level that will make you re-think how you sell a product.
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Show Notes
Back in September Dentsply Sirona asked Elvis to speak at the DS Lab Marketing Summit. Initially he was not going to record, but they asked him to set up and the people he sat down with were amazing! Elvis got to talk to attendee Dillon Guppta who is a Denturist from Toronto Canada. Not only does Dillon see patients all day, but he also has a commercial lab and he has traveled all the way to North Carolina to discover new marketing techniques. After the event Sasha Der Avanessian sat down for a conversation that will make you think about how you market. It's not about the product. It's about reaching a human attribute and emotion.
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Special Guests: Dillion Guppta and Sasha Der Avanessian.