S08E12 Marketing Students on Reframing Negative Portrayals of Migrant Workers

In this special episode of Voices, Marketing Masters students at Hult International Business School in London, to showcase their innovative thinking behind a competition and challenge around the perception of migrant workers. Students Bushra Sabir, Jian Liu, Keomony Sen, Philip Lanzerits, Jacqueline Bittricher, Daria Korkunova, Jacopo Nico and Andrea Franzetti applied their formal marketing skills to answering this question: how can IHRB help to reframe negative portrayals of migrant workers in a more positive light, as the agents of economic vitality that they are?

Voices - Conversations on Business and Human Rights from Around the World · Andrea Franzetti, Jacqueline Bittricher, Haley St. Dennis, Jian Liu, Keomony Sen, Philip Lanzerits, Daria Korkunova, Bushra Sabir, Jacopo Nico