VO BOSS

BOSSes Anne Ganguzza and Danielle Famble tackle the often-overlooked financial realities of building a successful voiceover career. Their candid conversation reveals that achieving "overnight success" is typically the result of years of dedicated work and strategic sacrifices. They emphasize that time is a crucial financial asset and discuss the importance of making deliberate choices about where to invest it, alongside monetary resources. Anne and Danielle share personal experiences of delaying immediate wants to prioritize long-term business growth, highlighting the need for patience and a willingness to explore various income streams, even those outside one's primary passion. Ultimately, they empower voiceover professionals to take control of their financial journey by making informed sacrifices and defining their own path to sustainable success in the voiceover industry. 00:02 - Speaker 1 (Caller) Hi Anne, this is Jen Keefe from Real Women's Work Podcast. I just wanted to come on and say thank you, thank you, thank you for the series you're doing on AI and voice. I've listened to VO Boss Podcast for a few years now and it's always been informative and helpful, and not only is this series not an exception to that, but it is just the cherry on top. It has been so comforting and helpful to learn about this industry and I just thank you for taking all of the time you must have taken to research and understand, to know what questions to ask so that we're all better informed. It is just awesome, awesome, awesome. I feel excited and confident going forward into the future in the VO industry, all because of this series that you're doing. So thank you. 00:46 - Anne (Host) Hey guys, it's that season again. Are you feeling that tickle in your throat? Don't let a cold or flu slow you down. Combat your symptoms early with Vocal Immunity Blast, a simple and natural remedy designed to get you back to 100% fast. With certified therapeutic grade oils like lemon to support respiratory function, oregano for immune boosting power and a protective blend that shields against environmental threats, your vocal health is in good hands. Take charge of your health with Vocal Immunity Blast. Visit anganguzza.com to shop. 01:31 - Speaker 3 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza of. 01:45 VO Boss. Now let's welcome your host, Anne Ganguzza. 01:47 - Anne (Host) Hey guys, welcome to the VO Boss podcast and the Boss Money Talk series. I'm your host, Anne Ganguzza, and I am so excited to be back with special guest co-host Danielle Famble. Danielle, yay, hey, glad to be back, Danielle, it's been a while. 02:03 - Danielle (Guest) Yeah, it has. 02:04 - Anne (Host) And you've been traveling. 02:05 - Danielle (Guest) I have. I have been traveling. Me too, I just got back from the JMC Euro Retreat in Dublin, which was amazing. I went a couple days early to go shopping and had a really great time Speaking of shopping, I really like your shirt. 02:22 - Anne (Host) Oh my gosh, Well, thank you. I really really resonated with your shirt. Oh my gosh, Well, thank you. I really really resonated with the shirt. I also happen to be traveling in Europe and happen to go back to Amsterdam, which I absolutely love that town, and I saw this in the store no sacrifice, no success and it just had all these really positive, like motivating messages on it and I said, wow, I just really resonate with that and I must have it, and so I bought it and I wanted to wear it it. 02:44 And I said, wow, I just really resonate with that and I must have it. And so I bought it and I wanted to wear it today, and I think there's a message for all of us bosses. No sacrifice no success. Let's talk about sacrificing as it relates to the Money Talk series and financials. 03:00 - Danielle (Guest) Yeah, no, that's a huge part of financial success is sacrificing, sacrificing for your business, sacrificing the short term for your financial goals that are probably long term. That's a huge part of it. And I think that on the other side of that sacrifice, as your shirt says there is some level of success, because you need to be able to delay gratification sometimes to be able to get to success in what you're hoping to achieve in life. 03:27 - Anne (Host) Yeah, that's an interesting point that you bring up delaying gratification. You're absolutely right like I want this and I want it now because I feel like it's that kind of a I don't know. I feel like we're in that kind of culture these days where things are coming at us fast and we want things fast and a lot of times success does not come fast and so we need to kind of step it through. I was actually talking to one of my students the other day about like the steps I took to ultimately achieve my over

BOSSes Anne Ganguzza and Lau Lapides delve into the expanding role of on-camera presence for voice actors. Their conversation highlights how versatility across different media is increasingly vital in the entertainment industry. They explore the shift from on-camera work being a side hustle to becoming a fundamental aspect of a successful voiceover career. Anne and Lau emphasize the power of authentic connection, both vocally and visually, and discuss the importance of building supportive online communities. They also touch on practical aspects of self-presentation, including beauty, fashion, and the impact of confidence, ultimately encouraging voice actors to embrace their full presence to thrive professionally and personally. 00:02 - Anne (Host) Hey, bosses want to be that well-rounded talent that's always in demand. I offer coaching in a variety of genres, including commercials that grab attention, medical narrations that educate, corporate scripts that inspire and e-learning modules that engage. Find out more at anganguzza.com. 00:24 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:43 - Anne (Host) Hey, hey everyone. Welcome to the VO Boss Podcast and the Boss Superpower Series. I am here with my lovely host co-host. I don't know Host and co-host. Look at you, Lau, I called you my host. 00:57 - Lau (Guest) I could be called first things. I'll tell you what, right yeah. 01:01 - Anne (Host) I'm here with my lovely co-host, Lau Lapides. So wonderful to see you. It's been a little bit it has. 01:08 - Lau (Guest) It's awesome to be back. I'm excited 2025. 01:11 - Anne (Host) Yeah, I apologize. I was a little bit late, Lau, because, as you know, I had to do the hair and the makeup because we do video things now I'm so glad. 01:20 - Lau (Guest) I'm so glad you finally took the time to look appropriate. I'm so glad. 01:22 - Anne (Host) I'm so glad you finally took the time to look appropriate for camera. I'm always such a slob on camera, oh we're divas. 01:27 - Lau (Guest) You know that we're divas, we're fashionistas. 01:31 - Anne (Host) Well, it did take us five minutes prior to pressing record to finish putting our lipstick on. I think what's so interesting, Lau, is that there's like all sorts of parallel careers with on-camera and influencer marketing that can complement your voice acting career. 01:50 - Lau (Guest) And that is amazing because I never thought of it and I know a lot of listeners may not have thought of it, but you're actually involved with it and this is like something we have to talk about today is your on-camera appeal as a voiceover talent. I think it's been a long time that we haven't really faced that. No pun intended, we really have to face our face. 02:12 - Anne (Host) Yeah, I mean, I agree and I'll tell you what I know. 02:15 We had an episode prior to this where we talked about on-camera and how it was a great additional side hustle, but not really, it's not even really a side hustle, right, there's a lot of agents out there that really look for people that can be on camera as well as do the voice acting, and I think that, besides the traditional on camera, slash, theater, slash voice acting, I think there's also this whole other world of I hate to say, influencer marketing, but there's essentially your presence online that can help to get you and your brand known, and some of it may be influencer, some of it just may be. 02:54 You're creating those videos that other people see, and I'm kind of for this year, because social media is a little bit chaotic and I know there's a lot of people who are kind of fleeing social media, but I think that at some point here's my prediction right my prediction is that people will still form those safe communities, and those safe communities because we've been globally connecting with one another, especially in our industry, right, because we don't have an office, we all go into and meet and talk by the water cooler. 03:23 We are all online, and so I think we're all going to be in our communities wherever they may be, whatever platform they may be, and maybe not even on a platform, maybe just our own Zoom meetings, our Zoom water coolers where we can work with one another and talk with one another and also work with our clients and potential clients, and so I think it's important to talk about what's involved in kind of preparing yourself for this, because for so many years there have been people who want to be voice actors have always thought, well, I don't want to be on camera and that's why I want to be behind the mic, and that's what I love about that. But I think that we really need to kind of open our minds to thinking about our on-camera presence. 04:04 - Lau (Guest) Gosh, there's just so much to un

BOSSes Anne Ganguza and Tom Dheere examine the state of the voiceover industry a few months into 2025. They discuss the direct impact of political and economic events on booking trends and content. The conversation explores how corporate messaging is adapting to cultural and policy changes, the ongoing role of authenticity, and the evolving, perhaps less threatening, landscape of AI. Ultimately, they offer a message of adaptation, education, and resilience for voice actors navigating the current climate. 00:03 - Anne (Host) Hey bosses, are you new to voiceover and not sure where to start? Join the VOPeeps VI Peeps membership and get access to over 350 hours of pre-recorded classes, a 15% discount on all VOPeeps, guest workshops and free monthly workouts. This membership is perfect for those wanting to get started in the industry. Find out more at vopeeps.com. Slash join dash now. 00:32 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. And successes being utilized by the industry's top talent today Rock your business like a boss a VO boss. 00:54 - Anne (Host) Now let's welcome your host, Anne Ganguza. Hey everyone, welcome to the VO Boss Podcast and the Real Boss Series. I'm your host, Anne Ganguza, and I'm here with the one and only Mr Tom Dheere. Hello, hello, hello, hi, tom. Oh goodness, tom, we're a few months into 2025, and it's been quite a year so far, wouldn't you say I would say yes, it has. 01:13 Lots of disruption going on in the world in so many ways I would say economically, socially, I mean. It's a new administration and I know that we spoke earlier about setting your goals and starting off on the right foot for 2025 and finding out who you are. Now that we're a few months in, I think we should go back and readdress what's happening. What's going on? How are you feeling about the state of things? Let's maybe open it up with the state of our industry, the voiceover industry. How are you feeling the state of voiceover is a few months into 2025? 01:49 - Tom What's interesting about it, Anne, is that your emotional state when you are watching the news or doom scrolling on social media is going to make you feel a certain way about how everything is going and, depending on your political inclination, you may think everything is going wonderfully or you may think everything is going terribly. 02:12 But then there's that pesky little thing called reality, which is the reality of how many auditions am I getting, how often am I booking, how much money am I making? Where are those voiceover bookings coming from? And, based on what's going on in the world, how much of that is directly or indirectly affecting our individual voiceover businesses? 02:39 - Anne (Host) Absolutely, and because we're service-based right. It affects us very much. Right, it affects us because companies are hiring us to, for the most part, entertain or sell. Right, and, depending on how the companies are feeling and companies are reacting to the issues that are going on in the world today, may have a direct impact on our business. 03:01 - Tom Yeah, so just as a point of reference, let's look at 2024. Our business? Yeah, so just as a point of reference, let's look at 2024. One of the major things that happened that had a huge impact on voiceover work was the presidential election, because, distressingly late in 2024, we weren't sure who was running for president on either side of the aisle, much less who their running mates were. That had a massive effect on corporations when it came to advertising budgets and what the content of the advertising would be. So last summer, 2024, july August there was a huge dip in voiceover work across the board because companies didn't know where to put their money. 03:46 - Anne (Host) Except in political maybe. 03:47 - Tom Except in political. 03:48 And then when September, October, hit, the political campaigns all went crazy and a lot of the advertising got stopped up because so much ad space was being taken up by political advertising. 04:02 There was a noticeable drop in commercials for television and radio because all the political ad buys were taking up all the real estate. So that is one pretty clear, direct example about how what's going on in the real world affected what was going on in the voiceover industry. So let's look at spring of 2025 of what's going on right now is since there's virtually no political ads, as in campaign ads. I mean, there's a smattering of them here and there and a smattering of issue ads, but I didn't notice any more than there usually has been, which means the void that the political ads left got immediately taken up by commercials, left got immediately taken up by commercials. So there seems to be as much work as there was at any given time in recent voiceover history. I agree with you there. But the question

BOSSes Anne Ganguza and Tolulope Kolade, a leading voice from Nigeria's vibrant voiceover scene, connect to explore the sonic tapestry of Africa's storytelling. They unpack Tolulope experiences building a career and community within a dynamic market, offering a window into the unique challenges and triumphs of voice acting on the continent. Listeners will discover the crucial role of genuine expression in connecting with audiences, gain understanding of the industry's growth in Africa, and appreciate the power of shared narratives across borders. Anne and Tolulope also discuss practical pathways for aspiring voice talent and the evolving nature of the global voice landscape. 00:01 - Speaker 3 (Announcement) Anne changed my life a few years ago while coaching me for my commercial demo. Since then, I've been traveling throughout Europe and the UK and I never miss a VO Boss podcast. It's just how I start my Wednesday, no matter what country I'm in. I love that I can stay connected with her and continue to learn about VO even from across the pond. Love you, Anne. 00:23 - Speaker 4 (Ad) Hey guys, it's that season again. Are you feeling that tickle in your throat? Don't let a cold or flu slow you down. Combat your symptoms early with Vocal Immunity Blast, a simple and natural remedy designed to get you back to 100% fast. With certified therapeutic grade oils like lemon to support respiratory function, oregano for immune-boosting power and a protective blend that shields against environmental threats, your vocal health is in good hands. Take charge of your health with Vocal Immunity Blast. Visit anganguza.com to shop. 01:00 - Speaker 3 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguza. 01:22 - Anne (Host) Hey, hey guys, welcome to the VO Boss podcast. I'm your host, Anne Ganguza, and today I am honored to have a very special guest with me today, all the way from Nigeria, Tolulope Kolade, also known as T-Code, which is such a cool, I love that name. He is a Nigerian voiceover artist, podcaster and coach, and a 2024 Sova's Award nominee for Outstanding Commercial Best African Voiceover. As the creator of Nigeria's first voiceover podcast, Everything Voiceover's, the African Perspective, and the creative partner of the Association of African Podcasters and Voice Artists, APVA, T-Code champions the African voiceover industry, mentoring new talents and collaborating with top brands to bring impactful storytelling to life. I love that. I love that so much. T-code, it is so nice to have you on the show. Finally. 02:13 - Tolulope (Guest) Finally, Thank you so much. 02:15 Anne. 02:16 It's been years of listening to you over the seas and I can't express how excited I am right now to share the same podcast with you being a guest. Oh my God, I feel so great. 02:29 - Anne (Host) Well, I'll tell you what. You sent me, oh my gosh, years ago, a really lovely audio testimonial about my podcast. And I just recently if obviously you've been listening to the podcast, you know that I never really did any ads or anything and I finally decided, gosh, I should do some ads for my own podcast for however many years. And so I started featuring some of the audio testimonials from people, and I featured yours and then, all of a sudden, I got flagged in this amazing video that you created for me and bosses out there, if you ever want to do a testimonial that will get the attention of a potential client right, this is a very boss move. I love this .T-code Create a lovely video that does a nice shout out, that expresses gratitude, and it was a lovely video and I was so touched that you took the time to create a video and, by the way, the production value was just amazing. 03:20 kudos on the production value of that. I mean it was insane, and I was just so excited that you were excited and I wanted to talk to you. I mean, with all these accomplishments, you are quite a VO boss, and so I was only too happy to ask if you would be on the show, and my apologies because bosses out there. I don't know about this time zone slash day but I completely messed up the first time that we were supposed to get together, so I'm just so glad that we're finally here. 03:48 So glad to have you on the show. 03:50 - Tolulope (Guest) Thank you so much. 03:51 - Anne (Host) Yeah, so let's talk about your start in voiceover, because I think a lot of bosses here we know what happens in our own little bubble here, but it's difficult to really find out what's going on in other countries. And how is voiceover? How is it doing in Africa? And you're championing it. So I think it's a wonderful start to talk about how you got started. 04:14 - Tolulope (Guest) Okay, so I'm going to talk about how I got started and then we talk about the industry in Africa

BOSSes Anne Ganguza and Andy Roth delve into the nuances of voice acting from the perspective of a seasoned casting director. They explore strategies for success in auditions, emphasizing the importance of authenticity and making genuine choices. Listeners will gain insights into the casting process, understanding the client's vision, and the significance of following instructions. The episode addresses the impact of AI on the industry while reinforcing the irreplaceable value of human connection and unique interpretation. Anne and Andy also discuss practical advice for creating compelling auditions, handling limited information, and cultivating a resilient mindset in the face of industry challenges. 00:04 - Anne (Host) Hey, what's up bosses? Join our VI peeps today and gain access to over 350 hours of pre-recorded workshops designed to enhance your voiceover skills. From industry insights to practical techniques, our workshops cover a wide range of topics. As a VI peeps member, you'll also receive a 15% discount on current workshops and free monthly workshops to keep your skills sharp. Don't miss out on this opportunity. Sign up for VI Peeps membership now at vopeeps.com 00:39 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguza. 00:58 - Anne (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguza, and today I am so excited to have a very special guest Andy Roth with me here today. Andy has a career that has spAnned three decades and he is an award-winning casting director, voice director, producer and writer and is known for you Would Do it Too, too Hot to Handle Valeria, the Animal People, the Forest, my gosh this list Andy is going on and the Peculiar Adventures of Willoughby Starr. He's also served as casting director on over a thousand commercials. That is a lot of commercials. So welcome to the podcast, Andy. It's so wonderful to have you. 01:40 - Andy (Host) Thanks, I'm excited to be here. Thank you. 01:43 - Anne (Host) Gosh, I met you not so long ago and I'm not quite sure why it took so long for me to meet you, but I thank Jessica Blue for introducing us because I feel like I've known you forever and you're just amazing and I want the bosses to know how amazing you are as well. And so let's talk about you and your long, spanning career of gosh over a thousand commercials and all these productions. It's amazing. How did you get started? 02:11 - Andy (Host) Honestly and yes, I think I have worked on more commercials than any human being should probably ever really be exposed to. I got started in this business actually back in 1994. A friend of a friend heard about an opening for an assistant at a talent agency which was called CED at the time. Now it's called CESD and it was in the voiceover department and so I became an assistant there, did that for several years, then became their in-house casting director and did that till 2007 and then left on my own and I actually I didn't even know when I started that voiceover was its own thing. 02:49 - Anne (Host) I was going to ask you, did you get the experience on the job as you were casting? 02:53 - Andy (Host) Yeah, like I mean, of course I always knew about commercial voiceover and animation and things like that, but I didn't know how vast it was until I was really in the heart of it and I just I fell in love with it. 03:05 - Anne (Host) I can't imagine. I mean and so how has the industry changed and evolved over the years? 03:10 - Andy (Host) for you, Well, it's gotten bigger. So many changes I mean, it's been 30 years since I went through a couple of strikes. It was the explosion of the non-union entity, which has become a whole other thing, of the non-union entity, which has become a whole other thing. Yeah, it's become its own area of the business. I've discovered that voiceover is anytime there's something new. Voiceover is the first thing there. Oh, how interesting. Anytime there's a new piece of technology, somebody wants to put a voice on it. Siri's a voiceover. Yeah, Alexa is a voiceover. Holograms have voiceovers. Augmented reality, virtual reality. When I started in this business, it was basically 13 chAnnels and people really mostly only cared about four of them. Yes, yes. 03:58 - Anne (Host) I hear you on that. 04:00 - Andy (Host) And then cable became a thing and you had this box with three numbers on it so you could have 999 chAnnels. And now with streaming, it's just icons. I mean it's unlimited. It goes on forever. And people have discovered content from other countries that's exploded and become a thing and voices are everywhere. We are the first area of the business to adapt and change and we're sticky Once we're in a place voiceover is just going to be there. 04:32 - A

BOSSes Anne Ganguzza and Danielle Famble discuss the critical role of marketing in the voice acting industry. They explore various marketing strategies, including the importance of having a professional website, effective SEO practices, and the role of direct marketing. Learn about the impact of high-quality demos, the significance of direct marketing, and the potential returns when executed correctly. They touch on direct marketing services like VO Boss Blast, emphasizing targeted marketing without the spammy aftertaste. The BOSSes further explore the roles of online casting platforms, agent representation, and direct marketing, emphasizing the importance of diversifying marketing efforts and understanding the financial commitments involved. 00:01 - Rick MacIvor (Ad) Hi, this is Rick MacIvor with the VO Video Village YouTube channel. You know, when I started doing voiceover, I listened to the VO Boss podcast religiously. It was my go-to source of information about the industry and I still listen to it to this day. Every week there's an amazing new guest and Anne is able to really get some great information. I just love it. So thank you so much, Anne, looking forward to next week's episode. 00:33 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss dot com. 01:00 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:19 - Anne Ganguzza (Host) Hey, hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. 01:28 I'm your host, Anne Ganguzza, and I am ecstatic to be here once again with the one and only lovely Danielle Fanbel. Hey, anne, so good to see you. Thank you for having me back on the podcast. 01:37 Awesome. Oh my God, it's such a pleasure talking money with you. 01:41 - Danielle Famble (Guest) Oh, I love it, I love it. 01:43 - Anne Ganguzza (Host) I love money. I love money. I still have that segment when we talked about say it along with us bosses. 01:48 - Danielle Famble (Guest) I love money. 01:51 - Anne Ganguzza (Host) So, speaking of money, we've talked a lot about investing money and receiving money and saving money, saving money, but one thing that we haven't really delved into so deeply is investing in money in the market, right? Because, in reality, we can't make money if we don't have a market to sell to, and we really need to be able to get in front of people in order to say hey, I'm here, I have a product and you are absolutely able to buy. Yeah, marketing your services, yeah are absolutely able to buy. 02:23 - Danielle Famble (Guest) Yeah, marketing your services. 02:24 - Anne Ganguzza (Host) Yeah, marketing your services. So, yes, it is absolutely related to financials, because you need to invest in marketing yourself money and time, and so I thought it'd be a good time to talk about the different types of marketing that are out there, like how is it that voice actors acquire jobs? I think there's four. Is it that? 02:46 - Danielle Famble (Guest) voice actors acquire jobs, I think there's four, four ways, right, Danielle? Yeah. 02:52 - Anne Ganguzza (Host) There's direct marketing. We'll go over all of these as we go through the podcast. So there's direct marketing there's pay to plays Sure, yeah, there's agents Okay. 02:59 - Danielle Famble (Guest) Yeah. 02:59 - Anne Ganguzza (Host) And there's one of my favorites, which actually just happened. The other day I got a direct inquiry on my website from someone that was looking to hire a voice my voice because they'd come to my website and they listened to my demos and they asked me what would it cost to do such and such, and so that would be your website slash SEO, which one of my favorite types, because I really didn't have to work hard. 03:23 I had to work hard to get the SEO, so that I could be found, but it's nice when people find me because they've already listened to me, and so that is what I consider a warm lead. 03:33 - Danielle Famble (Guest) Mm-hmm. Yeah, and it's actually one that you have so much more control over as well, because you can choose what you put on your website. You can choose how much SEO marketing that you do, how much money you put into your SEO marketing, and then, when it's out there, people find you and they know a lot about you because you've already put a lot of time and energy into cultivating and curating what they see when they come to your website. 03:58 - Anne Ganguzza

You're not just a voice - a high-quality headshot can boost your marketing, branding, and online presence. In this episode, the BOSSes share expert tips from their experiences collaborating with headshot photographers to ensure a session that captures your true essence. From selecting the right outfits and makeup to incorporating signature looks, we provide insights on creating headshots that capture your brand. Authenticity is key, and with the right preparation, you can showcase your uniqueness and connect with your audience more powerfully. Remember, your unique features are assets, not hindrances, and capturing them authentically can lead to professional success. 00:05 - Anne Ganguzza (Host) Hey guys, Anne Ganguzza here. Imagine a voiceover journey where every step is filled with discovery and growth. That's the path I want to work on with you, through nurturing coaching and creative demo production. Let's unveil the true potential of your voice together. It's not just about the destination, it's about the gorgeous journey getting there. Are you ready to take the first step? Connect with me at Anne Ganguzza. 00:37 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:56 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm here with my lovely, lovely co-host, Lau Lapides. Hi, Lau Lapides, how are you? I'm great, how are you? I am wonderful, wonderful. So, Lau, this week it's funny how many times I usually ask my students for their headshots so that I can help promote their demos that we've just finished and I produced and I like to put them in my YouTube channel, and I like to put a headshot with demo and testimonial. And it amazes me how many voice actors don't really have a good headshot or don't have one. They're like, well, I'm waiting to get my headshots or I haven't thought about getting headshots yet. Or can I just give you this picture, and it's funny because I think headshots are so important for our careers, and so maybe we should talk about why do we need headshots and what goes into a good headshot. 01:51 - Lau Lapides (Host) I love that, annie. It's such a long time coming too, because I hear so many clients and some of my talent actually most of my talent now are really on the headshot wagon for their websites, for their whatever they're doing. 02:03 A lot of them are actors on IMDb, on Actors Access, on Casting Networks, you name it. They're kind of all over the moon, and so one of the things we talk about all the time is you have to have great headshots, not only for your marketing, your PR, for your business, but also it's important if you're ever going to do on-camera work, and some of them do really want to do on-camera work authentically. They're excited about doing industrials or training videos or whatever, and so we have to have industry standard, professional demos. I think one of the biggest problems we see, annie, is people going to their mother's brother's first cousin to shoot their headshots, and it's always bad when they do that, because you're doing that to save money and we have to be careful of that. 02:50 - Anne Ganguzza (Host) Yeah, yeah, I agree. I think that there's a lot to be said for a really good shot on your iPhone, because you know the cameras are getting better and better. However, there's a lot to be said for going to get a professional headshot, and I am a big believer in that, and anybody who just goes to my website or has ever gone to my website knows how much I utilize my headshots in my website for like every other page and it really helps in my marketing, in my branding, I mean. 03:19 - Lau Lapides (Host) And we get so tired. Annie, god bless you. I know you and I, who use our shots all the time. I get so tired of the same shots. Yeah, me too. I myself did three headshot shoots last year alone. I did three and I'm like, oh my gosh, it's like I'm an A-lister. No, I'm just a business owner. I'm a business owner that wants to have different feels, looks, appeals for different kinds of things, yeah, that work for different instances, and I'll tell you what. 03:50 - Anne Ganguzza (Host) So my last headshot right, when we talk about what goes, it may be prepping for your headshot, but what goes into it, because I've been doing this for so long and I have the same headshot photographer that I've had for probably 10 years and she knows me very well and I know her very well. And this last time, when I went, I literally brought at least 10 different changes of clothes and that is kind of excessive. But I knew what I wanted, right, I knew the different types of shots that I wanted and it took me weeks to curate my outfits, but it really worked for me, right, it really worked for me

Anne Ganguzza (00:00.93) Hey everyone, welcome to the VO Boss podcast. I'm your host Anne Ganguzza and I am here with Tom Dheere for the Real Boss series. Hey Tom, how are ya? Tom Dheere (00:10.978) Hello Anne, how are you doing? Anne Ganguzza (00:14.208) You know, Tom, I am a little under the weather today. So, yeah, and you know, I'm so like attuned to, you know, how I sound in the booth and I'm a little bit nasal. And if I'm not 100%, I can't record, Tom. So, perfect time to talk to the bosses about what do you do when you can't record auditions or you can't record for your clients? I mean, there's lots of stuff you can do, I think, to... Tom Dheere (00:17.472) Yeah. Yeah, I could hear that. Anne Ganguzza (00:43.246) move your business ahead, so let's discuss. Tom Dheere (00:47.971) Okay, well, there's a number of things that you wanna keep in mind first, which is how you sound in your head doesn't necessarily sound like what you sound like when you listen to the playback on your audio. Oh, no, I did notice, it's a stitch off, but also, yeah. Anne Ganguzza (00:56.173) You Anne Ganguzza (01:00.717) But you noticed, but you noticed, Tom. So you noticed I sounded not like myself, yeah. Right? And even a stitch off, can't do, because you can hear a little bit of that, Mm-hmm, yep. Yeah? Tom Dheere (01:13.568) Yeah, well, you've also known each other for years. We talk all the time. So like, you know, you would, you'd be able to pick up if I wasn't feeling well either. So, so being in tune with your, with your, with your body and all that stuff, and then reconciling that with the reality of what do you sound like from on the outside? Because in your, in your skull, there's all these resonating chambers, you know, in your skull, in your turbinates. and what you hear when you talk doesn't Anne Ganguzza (01:34.988) Yes. Tom Dheere (01:43.166) sound like what other people hear who are outside of those resonating chambers. So you gotta give yourself a little bit of latitude and grace on that part. Anne Ganguzza (01:52.6) Yeah. You have to have a benchmark, I think. And you know, Tom, that's so interesting that you bring that up because it's kind of when we talk about when people record and then they listen back and they say, ew, I don't like that. And then they re-record 100 times over. It's because what they hear is not what other people hear. And so you have to be familiar enough and know yourself enough so that you can create a benchmark for when your voice is sounding pristine. And also when you're acting and you're not sounding like you're Tom Dheere (02:13.719) Mm-hmm. Tom Dheere (02:17.206) Mm-hmm. Anne Ganguzza (02:21.483) reading something or sounding kind of fake. And so yeah, that ear takes a lot of time to develop. But I will definitely tell you that, yeah, I can tell that my voice is not at its best right now. And so that is one of those things that there are so many things that we can do, probably all the things that you guys don't necessarily want to do, but they're all the things that really help us to move forward and market our businesses. Tom Dheere (02:24.897) Right. Tom Dheere (02:48.705) Right. So I always recommend the first thing you do is find out what projects you have do, what are the deadlines and what's the dynamic of the relationship with each of those clients. I mean, we all try to get our projects done as quickly as possible. So we meet our deadline, you know, the old under promise over deliver thing. And that also just gives you that much more time to do other things and that much more quality of head space to be like, good, I did that. Now I can look at the the next project or audition or whatever. like, also you want to look at the genre of voiceover that you're doing. Like for example, a 15 second commercial takes 15, you know, takes 15 seconds to record. You're doing multiple takes. So in short form stuff like that where you can just record the whole thing over and if there's a retake of a change of a sentence or a word, you can just do the whole thing over again because it takes so little time. Anne Ganguzza (03:18.273) Mm-hmm. Anne Ganguzza (03:35.169) Mm-hmm. Anne Ganguzza (03:45.185) Right, exactly. Tom Dheere (03:46.271) If it's something long form like an e-learning module or an audio book, it's not good if you sound different within a chapter or within a module. Slounding a stitch different from module to module or from chapter to chapter in an audio book isn't the worst thing in the world. It's obviously not ideal, but you can get away with that. But what you want to do is check your lines of communication. Anne Ganguzza (03:53.441) Yeah, it's hard to match. Yeah. Tom Dheere (04:15.52) with your clients. Now, the second you get a sniffle, you don't send a newsletter to everybody. Don't do that. Anne Ganguzza (04:22.861) No, but I got a job. I got a job this week and I had to send an email right away and say, look, I am fighting this cold and I'm very nasal right now. Ca

Anne Ganguzza (00:05.233) Hey everyone, welcome to the VO Boss podcast. I'm your host, Anne Ganguzza, and today I am so excited to be with very special guest, Luanne Regis. Luanne is a veteran voiceover agent and talent agency executive with over 30 years of experience. Her career spans everything voiceover, all voiceover, including... heading up scale departments at two LA boutique agencies, running the celebrity division at a top bi-coastal theatrical and commercial agency, as well as launching her own Chicago voiceover department in 2007. After a year at Sound and Fury Casting, she now owns and operates her own talent representation agency, Regal V.O. Luanne, thank you so much for joining me today. Luanne Regis (00:57.621) and thank you for having me, Anne. Anne Ganguzza (00:59.929) I love this. So I had such a wonderful time meeting you like fleetingly at MAVO and was so excited to get the chance to talk to you and work with you as well. You're gonna be coming up soon as a guest director for me on my VO Peeps group. So I'm very excited about that. And so for bosses that don't know who you are, give us a brief, kind of a brief. Luanne Regis (01:06.115) Yes. Luanne Regis (01:16.777) I can't wait. Anne Ganguzza (01:26.981) bio of you more than what I've given in regards to your evolution through the years as a talent agent and representative. Luanne Regis (01:37.067) Sure, of course. So I'll try to be brief because it is quite a long speech. And you know, voiceover, just, people ask you, how do you get into voiceover? And I'm like, I sort of really just fell into it, which I did. You know, back in the mid nineties, I answered an ad, they were looking for a voiceover assistant, an agent, and one of the partners at a boutique agency was looking for an assistant. And I thought, this is great. Let me just try this. And I quickly liked it. I liked the fact that Anne Ganguzza (01:41.124) Ha ha ha ha! Luanne Regis (02:04.703) The voice can really be anything. It has nothing to do with your aesthetic, what you look like, how tall you are, what color your hair is. I loved that. That to me was a very creative aspect for VoiceOver. And I started there and quickly became an agent, a scale agent, and was there for about five years. I have seen the business really, really grow and change to... And right around the early 2001s when all of the theatrical agencies were getting into voiceover because they poo-pooed and they snubbed their noses at voiceover for so very long, a major theatrical agency wanted to have a voiceover department. And so they plucked our entire department from the boutique agency, which was Special Artists, which is where I worked since the mid-90s. And we took our entire business, SpongeBob and all, and set up shop at Innovative Artists, which was the Anne Ganguzza (02:56.229) Mm-hmm. Luanne Regis (02:58.751) Bicoastal theatrical agency that I was at for 16 years, including what you mentioned in my bio, starting a Chicago voiceover department for them in 2007, just after the birth of my daughter. So I was there for 16 years and you wake up one day and you have 800 clients because you represent not only, we came with not only our voiceover department intact with all of our amazing clients, but we also were there to represent. Anne Ganguzza (03:00.314) Yes. Luanne Regis (03:26.591) their clients and they have a really healthy roster, a very well known TV and film actors. And that's where I began doing celebrity and overscale voiceover and really enjoyed it. But you know, like I said, you wake up one day and you have 800 clients and that's a lot to manage, especially in the way in which I agent. I was taught voiceover agenting by one of the best, she's a mentor, Marsha Hurwitz. you know, it's... Anne Ganguzza (03:29.735) Mm-hmm. Anne Ganguzza (03:43.441) Yeah. Luanne Regis (03:52.321) All hands on, it's more like a manager. It's not just submit an audition and whatever happens happens. It's you pitch, you sell, you call producers. We don't do that anymore because the business has changed. But you're on the phone, you're calling producers, you're selling people, you're saying, I think you should really listen to Nancy Smith. She's really good on this read. That's the way I voice over agent and it's really impossible to do that with 800 people. Anne Ganguzza (03:55.589) Yeah. Luanne Regis (04:20.641) 800 clients on your roster. So I went back to my small boutique agency, Roots TGMD Talent, which is formerly Tishman Agency. the owner, Kevin Motley, who's a dear friend of mine, had recently sort of reshaped his agency, gutted all of the promo and trailer announcer type guys, which was an avenue in which advertisers weren't going down anymore. And we built a really great roster of actors, well-known actors. Anne Ganguzza (04:28.993) Yep. Luanne Regis (04:50.761) working actors, which is all I know. I know about actors in voiceover as opposed to voice actors. And was there for four years doing that until the

00:01 - Ad (Ad) Anne Ganguzza, you are a true gem. Okay, I am a voice actor, been in the business over 15 years, eight of those full time but, honest to goodness, until discovering the VO Boss Podcast this year, I feel like I've been getting away with murder. I don't even know how I've been as successful as I have been without all the strategies and perspectives and predictions that you make about our industry. I feel like I've been in VO College for like the past six, seven months listening to the VO Boss podcast. It's just incredible and I can't thank you enough. I love you, I love your co-hosts, I love your guests. It's just so full of information that I can put into action for my business and just please keep doing what you're doing, because I feel like I'm taking my business to the next level the boss level. 01:03 - Anne Ganguzza (Host) Hey boss, talent Anne Ganguzza here with a quick shout out to those who are a little freaked out about marketing. VO BOSS Blast is your secret weapon, making your marketing manageable. Your voice deserves to be heard. Join us at vo boss.com and start your marketing campaign today is the Boss Level marketing campaign. Today, it's time to take your business to the next level, the boss level. 01:30 - Intro (Announcement) These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:44 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so happy to be here again with our resident money gal, Danielle Famble. Hey Danielle, hey Anne, how are you? 02:00 - Danielle Famble (Guest) I'm good, I'm good. How are you? 02:02 - Anne Ganguzza (Host) I am good. You know, it's been a busy week of auditioning, coaching, working, submitting auditions, and I happened to reach out to my agent and it made me think about our series about money and I thought it would be great to talk about the whole agent aspect managers, pay-to-plays, the whole agent aspect, managers, pay-to-plays and about financials when we work with said companies, people. I think there's a lot of myths out there for people that are just getting into the industry or even people who are in the industry. They have a lot of beliefs about managers and pay-to-plays and should I, shouldn't I? What's fair, what's not fair? 02:44 I thought it'd be a great time to talk about that today. 02:46 - Danielle Famble (Guest) Yeah, that's actually really important because these agents and managers are pay-to-plays they're all businesses, right? So they are working within the business model that they have set up for themselves and businesses have costs and so to work with a business, there is a cost there and you, as the VO boss running your own business, you have to think about the cost that you would be paying, the business expenses you'd be paying for having these relationships. So, yeah, it's really important. 03:14 - Anne Ganguzza (Host) Well, let's start actually. Let's start with, let's say, somebody's just getting into the industry, and I know a lot of myths about people that just get into the industry. They believe that they need to be able to get an agent right away. And so we can start there to dispel some of those myths. And, by the way, I will say myself personally, I was working full time in the industry for about four years before I got my first agent. 03:36 Oh wow, yeah, mostly because I was doing a lot of non-broadcast work. And so agents, their business, as we were just discussing, right, and businesses are in business to make money. And so if we think about an agent, where is the money right for the agent? How does the agent make money? Well, they get a percentage right of the jobs that they cast and opportunities that they send to us. And if we book that job because they provided us with that opportunity and negotiated on our behalf, they then get a certain percentage of that money and their business model, like any business, right, we want to remain in business, so it behooves them to make money right, to get bookings and to get jobs. And so I guess, Danielle, first of all let me ask you, I mean, in dispelling the myth, I mean, did you get an agent right away when you first got into the business, or what was your entrance into the business? 04:35 - Danielle Famble (Guest) So my entrance I actually came from a musical theater background and I had representation sending me out on auditions for shows, for theater shows, and that person also did rep people who were doing voiceover, who were doing on camera. So I basically kind of moved within that organization from being on stage to being behind the microphone. So in that respect I did start out with representation and then actually moved to a different agent who specialized specifically in voiceover. So that was my trajectory. But to your point and I th

Christy Harst, founder of Building Doors VO, joins BOSS Anne Ganguzza to share her journey from an aspiring journalist to a champion for gender diversity in voiceover. Her story highlights the importance of perseverance, self-belief, and the power of engaging in collaborations with industry talents. In a bold step to challenge industry norms, Christy leads Building Doors VO, a campaign to amplify female voices in traditionally male-dominated fields, such as sports promos. The BOSSes highlight the importance of community support and the ongoing fight for gender equality in voiceover. https://www.voboss.com/special-guest-christy-harst 00:01 - Testimonial (Ad) Hey, Anne, just wanted to let you know that I got a chance to listen to the entire podcast with Pilar, part one and two Fantastic interview. Found her very interesting and really enjoyed the entire thing. Thanks so much for the Boss podcast. 00:17 - Anne Ganguzza (Host) Hey bosses, are you new to VoiceOver and not sure where to start? Join the VOPeeps VIPeeps membership and get access to over 350 hours of pre-recorded classes, a 15% discount on all VO Peeps, guest workshops and free monthly workouts. This membership is perfect for those wanting to get started in the industry. Find out more at vopeepscom slash join-now. 00:47 - Intro (Ad) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:06 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am privileged and honored to have special guest voiceover actor and the creator of the Building Doors campaign, Christy Harst Yay. 01:22 - Christy Harst (Guest) Thank you very much for having me. I appreciate the opportunity. 01:26 - Anne Ganguzza (Host) Yeah, Christy, I'm so excited. I feel like we're soul sisters here. 01:32 - Christy Harst (Guest) You have better makeup, but yes, Well. 01:35 - Anne Ganguzza (Host) I'll tell you what. It is wonderful to have you on the show because you're doing amazing things and I want the bosses to know about them. So for those bosses that don't know who you are, let's kind of start at the beginning. Talk to us a little bit about your career. You've been in this industry for quite a while, so tell us a little bit about how you got started. 01:54 - Christy Harst (Guest) Sure, thank you. I appreciate that. I majored in broadcast communications and I was supposed to be the next Barbara Walters in case you didn't get the facts in the 80s, it turns out that after an internship at MTV, I saw what women had to do and who they had to be to be at the top and it wasn't something I was willing to do. 02:12 So I pivoted, if you will, and had a career a traditional nine to five career, if you will, in marketing, pr and event planning, la-di-da-di. And I always felt this pull and this tug when I would listen to the radio and I would hear these people and I would say, oh. 02:28 - Intro (Ad) God. 02:28 - Christy Harst (Guest) I can do it so much better than them. Oh my God, it's so painful. And so one year I made a New Year's resolution to get an agent and I did and I didn't get one audition. So the next year I said, well, forget them, I'm going to go get another one. And I got another one. And I was with that agent for 17 years. I booked national campaigns, I did a lot of on-camera. 02:49 That was BC before children, and once my husband and I decided to have kids, we decided to build a studio in the house in the basement and I booked national campaigns from there as well. And now I'm on the first level of the house with a studio brick, so I feel like I'm no longer a basement troll. 03:06 - Anne Ganguzza (Host) There's something to be said for those basement studios though. I mean I had one. I mean we don't have basements here in California and they make great studios they do, that's for sure. 03:15 - Christy Harst (Guest) No, they do, they do, and mine was very makeshift. 03:21 - Anne Ganguzza (Host) But hey, I did it. I mean, I'm just saying that was the only noise really when that went on. 03:26 - Christy Harst (Guest) I always used to have to run and manually turn off the HVAC, go and do work and then go run and my kids would be like it's so cold, it's so cold, I'm like I'm not done, recording I'm not done. And then, most recently I would say in the last five years actually, five years ago I went to my first voiceover conference and it was in Columbus, ohio, and it was something called the Mid-American or Mid-something and I knew no one. I knew absolutely no one and I ended up there meeting. Listen to all the heavyweights that were there and I had no clue. So Roy Yolkerson was there, joe Cipriano was there, mark Scott was there it was his first conference ever that he was teaching a class Rodney Salisbury was there

In this insightful episode of the Real BOSSES series, Anne Ganguzza and Tom Dheere delve into the unpredictable landscape of social media and its implications for entrepreneurs. As platforms like Facebook, Instagram, and TikTok face increasing political and operational challenges and changes, The BOSSES discuss the importance of adapting business strategies to ensure continued success. They share actionable insights on how to diversify marketing efforts and build resilient communities, emphasizing the significance of maintaining control over one's audience through robust mailing lists and finding alternate platforms. 00:01 - Anne Ganguzza (Host) Let's create your next demo together. As an award-winning demo producer, I'll work closely with you to craft a demo reel that showcases your unique talents and strengths. My personalized approach is going to ensure that your demo stands out from the crowd and gets you booked. Book a free 20-minute consult today and get started at anneganguzza.com. 00:28 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza. Hey, hey, everyone. 00:45 - Anne Ganguzza (Host) Welcome to the VO Boss. Now let's welcome your host, Anne Ganguzza. Hey, hey everyone. Welcome to the VO Boss podcast and the Real Boss series. I'm here with my good friend, Tom Dheere. Hey, Tom, how are you? 00:55 - Tom Dheere (Co-host) I am good, how are you? 00:58 - Anne Ganguzza (Host) I'm doing good, but I'll tell you what. Social media is kind of a mess lately, isn't it? 01:04 - Tom Dheere (Co-host) Oh my God, yeah it, oh my God, yeah. Oh my God, to say the least, it has been insane the past couple of weeks. 01:10 - Anne Ganguzza (Host) Oh, TikTok shutting down people fleeing off platforms. It's been insane and I think something that, as business owners, we've used for years right to promote our businesses is now somewhat becoming unstable and unpredictable, and I think we should chat about this. What can we do to kind of counteract? 01:31 - Tom Dheere (Co-host) that that's a great question. Well, I will say that literally this morning on Facebook, I saw two friends of mine who run Facebook voiceover groups who basically posted the same exact post, which was we know a lot of you are leaving Facebook right now. It's gotten very politically charged, it's gotten very toxic. You've all mentioned that how your feeds are changing and it's just getting really, really weird. And they both did the same thing in that they said we will continue to be loving and supporting of all voice actors, regardless of your affiliation, regardless of what's going on in the outside world. And there was a chorus of support and concern at the same time. 02:08 - Anne Ganguzza (Host) Well, I think the community that we feel that we've established on these platforms is, and now the platforms are unstable or toxic. And so now our community because we work independently and our community has been online for all these years and now, all of a sudden, it's just become a place where maybe not everybody wants to hang out anymore. 02:28 - Tom Dheere (Co-host) Yeah, there's four platforms which everybody seems to be sharing the most concern about Facebook, instagram, because those are both owned by the same company Meta Twitter, now known as X, which has been a point of concern for a couple of years now, since it was purchased. As X, which has been a point of concern for a couple of years now since it was purchased, and, like you just said, tiktok, because of the concerns that have been expressed and the affiliation that it has and the fact that it went down for less than 24 hours and then it was rescued. 02:57 - Anne Ganguzza (Host) It was like a mass hysteria. Well, you know what else? It wasn't just TikTok, it was anything owned by TikTok, which I was aware, but I kind of forgot. I use CapCut, which is the video editing program, and I spent a considerable amount of time like learning it and all of a sudden my CapCut was gone and I'm like, oh no, I guess I need a new video app. 03:15 It was kind of good in a way, so that we all could step back and say, all right, let's not put the proverbial all our eggs in one basket, like we've always been saying about pay-to-plays. Right, you don't want to put all of your eggs in one basket with pay-to-plays. That can't be your only way to make income, and social media may not be the only way that we can have community. So let's talk, tom, about how we might be able to incorporate community and also incorporate. Let's say how are we going to market to our potential clients? What can we do to create a sense of community? And I mean my first idea that comes to mind is let's go back to old school, right? Let's create a mailing list, right? That's something that we own. We're not de

Anne Ganguzza welcomes live-action Dubbing Casting Director Jessica Blue this week! Jessica Blue shares her captivating journey from a cartoon-loving kid in the San Francisco Bay Area to becoming a sought-after talent and director in Los Angeles. The BOSSES take you behind the scenes of voice dubbing, where Jessica reveals the art of directing and casting for this unique form of acting. She explains how directors play a crucial role in ensuring performances are authentic and compelling. The conversation touches on the challenges of adapting scripts for different languages, the essential role of adapters, and the dynamic, fast-paced nature of dubbing. The BOSSES expertise and experiences provide a valuable roadmap for aspiring voice actors navigating this exciting field. Anne and Jessica also preview the upcoming VO Peeps class where participants can experience a live-action dubbing session. 00:01 - Joe (Ad) Hi, this is Joe and I just wanted to say that, in addition to being a marketing guru in her own right, Anne Ganguzza goes deep and she has a vast knowledge and a huge breadth of experience in all and everything VO voice, acting, online communication and she offers a plethora of valuable information and golden nuggets, a fountain of first-hand knowledge, which is VOBoss. I myself had the privilege of participating in a super fun bilingual contest and one of the treats I won, alongside my colleagues, was to be interviewed by Anne and Pilar Uribe A chance to share, learn and get inspired on so many different fronts. I promise you Y, si quieres, te lo cuento en español, pero mientras tanto, búscate un episodio en VO Boss. You might easily find an amazing podcast to get instantly inspired in your work. Whatever that is. 01:01 - Anne Ganguzza (Host) Hey, what's up bosses? Join our VIPs today and gain access to over 350 hours of pre-recorded workshops designed to enhance your voiceover skills. From industry insights to practical techniques, our workshops cover a wide range of topics. As a VIPs member, you'll also receive a 15% discount on current workshops and free monthly workshops to keep your skills sharp. Don't miss out on this opportunity. Sign up for VIP's membership now at vopeepscom. 01:36 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:55 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am so very excited to have special guest Jessica Blue with us this morning. Yay, hello. 02:06 - Jessica Blue (Guest) Thank you for having me. 02:08 - Anne Ganguzza (Host) Hi, jessica, hi For those bosses who don't know Jessica. Jessica has been a voice actress for 20 years and is an English dubbing voice and casting director on oh, some small projects like Netflix, disney+, hbo, hulu, amazon and more and of course, that was sarcastic. I want you to be able to read that acting Jessica. You can give me some tips if I have to dub over it. Okay, but as a VO talent, some of her clients include small names like Google, microsoft, macy's, wells Fargo, and the list goes on and on and on. She's also provided voices for several dubbed films and series, and some of her dubbing projects that she's directed include no Gain, no Love on Amazon, crooks from Netflix, moving, hulu and Burning Betrayal Netflix. Jessica, it is a pleasure to have you here this morning. Thanks for having me. 02:58 - Jessica Blue (Guest) I'm super excited to talk with you. 03:00 - Anne Ganguzza (Host) Yay, yeah. So I want to say it's just been so wonderful like knowing you for the past few years and I wish I had known you like 10, 20 years ago. Same yeah, absolutely. I mean, I've had you as a guest director for our VO Peeps a couple of times and I'm going to have you coming up this year as well for dubbing. And I guess I want to start with the bosses that are not necessarily familiar with who you are. Let's talk about your voice acting career first and how it all got started. Cool. 03:28 - Jessica Blue (Guest) Well, I'm originally from the San Francisco Bay Area and I grew up watching cartoons like a lot of kids. Bugs Bunny was my favorite and I just loved being in that world of imagination and where anything could happen. And I thought wouldn't it be cool to be a cartoon someday, Not knowing that that was voiceover. And it wasn't until many, many years later. When my ex-husband, of all things, heard this woman talking on the radio about voiceover, I'm like what is that? And he thought I would like that. 03:56 And so I went, took a intro class and I completely fell in love, dove headfirst and took all the classes, learned as much as I could and then eventually got an agent up there and started working in video games and commercials a little bit of animat

Join Anne Ganguzza and Danielle Famble for the next BOSS Money Talks episode, as they share tips on how to manage both business and personal finances. From choosing the ideal business credit card to managing your everyday spending, The BOSSES provide the tools you need to enhance your financial efficiency. Anne and Danielle delve into the practical aspects of leveraging credit cards for business gains, highlighting the potential to earn cashback and travel points while simplifying your bookkeeping tasks. They discuss the art of planning large expenses and paying off balances to avoid interest traps, alongside sharing personal stories of their credit journeys. 00:04 - Anne Ganguzza (Host) At Anne Ganguzza productions. I focus on personal growth and artistic expression and can help you unlock the full potential of your voice. It's a journey of discovery and strategy and I'm here to help guide you every step of the way. Your story deserves to be heard. Find out more at anneganguzza.com. 00:35 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:48 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so ecstatic to be back again with Danielle Famble. Hey. 01:01 - Danielle Famble (Co-host) Anne, I am glad to be back, happy to talk money and finances and being a boss with you. 01:07 - Anne Ganguzza (Host) I love it. I love it, except Danielle. I just had to pay my American Express bill. Yeah, and I will tell you and the bosses I have a business credit card, which I think is the best thing since sliced bread and the reason why I love my business credit card maybe not so much for all the money that I have to pay on it this month, but mostly because I get money back. I mean, I try to strategically use that credit card to my advantage, for my business. 01:34 - Danielle Famble (Co-host) Yeah. 01:34 - Anne Ganguzza (Host) So I know I have a credit card and a couple of other tricks up my sleeve, but I have a feeling you have a couple of tricks up your sleeve that I would love to know about. 01:44 - Danielle Famble (Co-host) Oh, man, If you want to get me to nerd out on anything ever, you chose the right topic Credit cards. Credit card points and miles is my jam. I'm wearing my nerdy glasses today, Just so excited to talk about credit card points. 02:01 - Anne Ganguzza (Host) So fill us in on how we can take advantage, Because I mean, why not? Right? I'm excited, I'm excited. So I'll just tell you, my American Express gives me money back and I picked it specifically because of that. It gives me money back every month the more I spend with it and I thought, well, that's great. That just encourages me to always use that card to spend. And for me, I only have the one for my. Actually, I have a couple for my business, because I do have a bank account which then gives me a credit card by default. Okay, I've got a debit card, I've got a business debit card, but I also have a credit card with them which I don't use right now. But they are always touting oh, you can save 3% if you buy gas, that kind of thing. But I end up using the one card only because for me, my brain, it makes things simple right now to deal with, but I'm sure that I could be taking more advantage of other things. 02:53 - Danielle Famble (Co-host) Oh, yeah, you talk about your credit card. I actually just opened up a new credit card for my business and when I open that credit card you get a certain number of bonus points if you spend a certain amount of money in the first couple of months of opening the card. 03:08 Mostly, really to— yes, yes, similar to my bank. Yeah, to incentivize you to use this card. Well, this particular card would give me I think it was 250,000 points to travel, and I was so excited about it because I have travel coming up to go to conferences and things like that and instead of using cash to spend the money to travel, I can use these points as another currency as a way to get to a conference or two or three, or travel or stay at hotels. So it's a way of utilizing the money that I'm spending anyway and having a different currency to be able to use it. And that's a way of utilizing the money that I'm spending anyway and having a different currency to be able to use it. And that's just sort of the beginning. You're talking about money back into your business, but I just I love talking about like points and miles because you're spending the money anyway for your business, right, and so you're getting this currency back to be able to do other things with it. 04:02 - Anne Ganguzza (Host) So then let me ask you a question Are you looking always for deals, current deals with new credit cards, or is it just if it happens to

Discover the art of developing self-awareness and confronting the illusions we create both personally and professionally. Join Anne and Lau as they tackle the challenge of overcoming self-doubt, emphasizing resilience over inherent talent. By embracing our realities and addressing the falsehoods we tell ourselves, you'll learn how profound self-awareness can shape our lives. The BOSSES discuss how trusted companions and self-reflection can shine a light on our paths, leading to greater authenticity and success. Explore practical techniques to turn setbacks into opportunities for growth. We discuss the delicate balance between trusting external advice and listening to personal intuition. 00:00 - Anne Ganguzza (Host) You know your voice has the power to move, to persuade, to inspire. Imagine taking that power to its fullest potential. With guidance and expert production, I can help elevate your voice to new heights, making every voice script resonate with your audience. Let's empower your voice together, one session at a time. Find out more at anneganguzza.com. 00:26 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anganguza. A VO Boss. Now let's welcome your host, Anne Ganguzza. 00:45 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I'm here with my amazing, wonderful friend and co-host, ms Lau Lapides. 00:59 - Lau Lapides (Guest) Thank, you so much, I'm already getting verklempt. Incredible to be here, as always, love it Law. 01:06 - Anne Ganguzza (Host) I love chatting with you and I have a very interesting topic, I think, today. 01:12 Because, I love me some Peloton. 01:14 So when I'm not Pilate-ing, I am Peloton-ing, or I am pre-coring, but I'm Peloton-ing a lot and I have a favorite instructor. I have a couple of favorite instructors, but one of them for those Peloton people who know, cody I love Cody. I was spinning away and Cody said you know, my therapist asked me how do you know when you're lying to yourself, or do you know that you're lying to yourself? And I thought, wow, what a great question. First of all because it really makes you kind of stop in your tracks and think Honestly, laura, throughout my life there are many times that you kind of know, right, you kind of know when you're lying to yourself. Maybe you're in some form of denial, but you're lying to yourself. And I think that we need to delve deep into this Lau today and ask our bosses do you know when you're lying to yourself and what are the stakes in that and how can you get past that? Because I think that to be productive and to really be successful in this business, you need to stop lying to yourself. 02:20 - Lau Lapides (Guest) Yeah, and I think that there has to be at least a brief bullet hit list of how do you deal with that, Like, how do you even know? How do you start to know what are some of the dead giveaways that you may be lying to yourself? The first one that comes to my mind is do you have or are you aware of? I think you have it, but are you aware of your inner voice? Are you aware of it, do you? 02:43 - Anne Ganguzza (Host) hear it? Oh, I hear mine all the time. That's a very interesting question, because I actually thought everybody hears their inner voice. 02:51 - Intro (Announcement) No. 02:51 - Anne Ganguzza (Host) But I actually have read that scientific studies say that not everybody has an inner voice. My inner voice talks to me all the time. Oh my gosh, all the time. What about? 02:59 - Lau Lapides (Guest) you. Yeah, mine is very strong and very loud and I already know all the justifications and lies I tell myself when I hear the voice in order to do something. And that's the next question I have is once you spot that inner voice, what are the common hyperbolic statements or lies, or fibs? That you're coming up with that. Feel really good to you to say in order to void out that voice. 03:27 - Anne Ganguzza (Host) Well, first of all, what if you're someone who doesn't have an inner voice? Is that something that you can assess? Can you make an inner voice come out? Maybe people don't define it as an inner voice. Maybe they define it as a belief system, right? Maybe? 03:40 - Lau Lapides (Guest) they hide it, Maybe they bury it, Maybe they've been shamed to listen to it. There's a lot of reasons why I think people don't discover or find their inner voice. I think one of the things that I've always done I always chalked it up to just being a creative ensemble type of person but I think it is helpful in a sounding board of understanding what is the objective truth for you and your circumstance if you can't discover it on your own through your inner voice. 04:08 One of the things that I find helpful is surrounding

2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS. 00:01 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand. The VoBoss Blast Find out more at V. The VO Boss Blast Find out more at voboss.com. 00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza. 00:46 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I am the BOSS with the VOS. That's the voiceover strategist, Mr Tom Dheere. Hello. 00:59 - Tom Dheere (Co-host) Tom Hello. So that's boss VOS. 01:02 - Anne Ganguzza (Host) Boss, VOS. 01:03 - Tom Dheere (Co-host) The BOSS VOSS, boss VOSS. 01:04 - Anne Ganguzza (Host) The BOSS BOSS with the V-O-S. 01:06 - Tom Dheere (Co-host) BOSS with the V-O-S. 01:08 - Anne Ganguzza (Host) And you know, tom, let's continue the acronym party, shall we? Yes, please, Because I'll tell you what it's the beginning of the year, I'm going to manifest multiple new contacts and you know what I need to be able to keep track of those contacts in a BOSS CRM. 01:26 - Tom Dheere (Co-host) Whoa, whoa Boss, boss CRM. What do you? 01:29 - Anne Ganguzza (Host) think Boss, boss CRM I like that. And you know, people ask me about what CRM do I use? What CRM do I use? And so let's talk about 2025 CRM. 01:40 - Tom Dheere (Co-host) Fantastic idea, anne. First off, just to make sure everybody knows what we're talking about, CRM is Customer Relationship Manager. It is a fancy way of saying some form of system where you store your client information potential clients, current clients, past clients' information which you can use as a home base for your marketing strategies. So you use the CRM to develop relationships with customers. So just make sure everybody's on the same page. 02:13 - Anne Ganguzza (Host) Then you could be CRM BOSS, you could be a CRM boss. 02:17 - Tom Dheere (Co-host) You could be a crim boss. No, we'll stick with CRM. 02:22 - Anne Ganguzza (Host) But CRM reminds me of crumble cookies. Oh wait, now I'm going off. 02:28 - Tom Dheere (Co-host) I diverge into a tangent of cookies. I was thinking crumb, like the god that Conan the Barbarian worships. All right, we're really getting off the rails here. 02:34 - Anne Ganguzza (Host) I can see where my brain is versus yours. 02:36 - Tom Dheere (Co-host) You must be hungrier than I am. 02:40 - Anne Ganguzza (Host) I love cookies, me too. So, speaking of CRMs, so, tom, let's talk about why, first of all, is it good to have a CRM? Why do we need one? For a boss business? 02:51 - Tom Dheere (Co-host) It is critical for voice actors to have a CRM, because I tell my students that my definition of marketing is the art and science of developing meaningful relationships. That's what it is. You want meaningful relationships with clients. Now, we all know why you want meaningful relationships with clients. Now we all know why we want meaningful relationships with clients and they know too is because we want them to give us money to talk Like. We understand that, they understand that. And at the same time, it's complicated and there's a lot of moving parts to all of this stuff. 03:24 Having a CRM well, why you want to have it is because you don't want to have to reinvent the wheel every time. You want to get voiceover work. Also, it's a relationship manager, since you are trying to develop relationships. Relationships have beginnings. They start in a certain way Hi, my name is so-and-so Nice to meet you Handshake, firm handshake and all that stuff. And then it's the getting to know you stuff develop an understanding of each other, what you can offer each other, what you both need from each other, and developing trust. Trust is one of the most important components of any relationship, be it personal or professional. So why have a CRM? You do it to develop trust and

In this episode, Anne Ganguzza sits down with Sean Savage, a seasoned musician and audio producer with a wealth of experience in the creative industry. The BOSSES share how they each authentically evolved their careers in podcasting. They open up about the pivotal moments that defined their path and how they found inspiration for their creative processes. In a world where our digital presence often shapes our identity, Anne and Sean are excited to join forces to launch an inspiring new podcast series called The Myth of You. This podcast is an incredible opportunity to dive deep into exploring the stories we tell ourselves and the myths that shape our reality. Together, Anne and Sean will challenge, inspire, and guide you as you uncover the narratives that influence your life.

In this episode, Anne Ganguzza is joined by Danielle Famble to explore the impact of money mindset on entrepreneurial success. Delve into the ways societal norms and gender roles shape our financial perspectives, and discover the power of open conversations about money. Anne and Danielle emphasize the link between mindset and financial prosperity, especially for voice actors, and share strategies for shifting from a scarcity to an abundance mindset. By addressing subconscious beliefs about money, entrepreneurs can unlock creative opportunities, fuel innovation, and ensure enduring business success. This episode invites listeners to challenge traditional beliefs, embrace a more inclusive approach to money management, and cultivate a sustainable future through proactive and creative financial strategies. Join the conversation to empower your entrepreneurial journey and transform your financial mindset. 00:00 - Advertisement (Ad) I've just finished listening to Creative Brilliance with Improv, Anne and Lau, and all I can say is yes, ladies, improv is absolutely one of my favorite activities, and the life of the pre-life is real. Remembering that the run-in line or your lead-in line does not only exist at the beginning of your read, but throughout, it's a critical activity. The running conversation that has to happen in your head truly makes a difference. So, ladies, thank you so much. I greatly appreciate it. 00:40 - Anne Ganguzza (Host) Hey boss listeners, are you ready to turn your voice over career goals into achievements? With my personalized coaching and demo production, I'm here to help you reach new milestones. You know you're already part of a boss community that strives for the very best. Let's elevate that. Your success is my next project. 01:15 - Advertisement (Ad) Find out more at anne ganguzza dot com. It's time to take your business to the next level. Find out more at Anne Ganguzza. 01:25 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss podcast and the Boss Money Talks series. I'm your host, anne Ganguza, and I am thrilled to be back again with one of my favorite girls to talk about money Danielle Famble. Hey Danielle, hey Anne, good to be back, danielle. I have a secret to tell you. 01:52 What I love money, and I don't think that's a secret oh gosh, is it just me or is it that some people don't like to discuss their relationship with money, and I think that's a very important thing, obviously for us running businesses is our relationship with money. 02:06 I mean money matters, and I think we have to really talk about what our relationship with money is like. Because, I'll tell you, when I was growing up as a female, it wasn't a thing to make money. Like my parents, my dad went out and it was the breadwinner and it was always kind of like ingrained in my brain that I was supposed to do other things, and not necessarily it wasn't. My critical role was to make money. 02:31 But, in my business, I certainly don't have another purpose than to be able to make money to help survive. 02:39 - Danielle Famble (Co-host) Yeah, it's almost like the purpose of a business is to make a profit and that profit is making money, money. Yeah, I totally agree. I think it's a sociological thing. I think it's also we're sort of taught that talking about money is too risque and it's not polite yeah don't be greedy. We're running businesses and businesses need to make money, so we should talk about it Absolutely. 03:09 - Anne Ganguzza (Host) And I'll tell you what I'm not really shy at least on this podcast about talking, and that's why I'm so happy that you're here to talk about money, and this whole money talk series is just like makes me a happy, happy girl. I just I like talking about it because I think it's something that, as business entrepreneurs, we don't discuss enough of right we don't discuss, and especially for myself and my values and things that were taught to me when I was growing up were completely different than what I need to implement in order to have and run a successful business. Again, one very primary one was that women were not breadwinners. They were meant to have families and do other things, and so I really was kind of at a standstill when I was growing up because I was seeing things that were demonstrated to me that I didn't necessarily think should be true. 03:52 - Danielle Famble (Co-host) And I think there's also this like belief about money that maybe that it's hard to make money or you have to struggle to get it and I really believe that money can come easily to you if you learn about it and understand it and know how it works. But yeah, I mean for me too. I mean I grew up with parents who are entrepreneurs and seeing my mom and dad work together and my grandparents even working together to make money. It wasn't necessarily that imbalance in a way of the man goes out and is the breadwinner, and that actually was totally happening in my home. But in terms of business, I was

00:01 - Rick MacIvor (Ad) Hi, this is Rick MacIver with the VO Video Village YouTube channel. You know, when I started doing voiceover, I listened to the VO Boss podcast religiously. It was my go-to source of information about the industry and I still listen to it to this day. Every week there's an amazing new guest and Anne is able to really get some great information. I just love it. So thank you so much, Anne, looking forward to next week's episode. 00:33 - Anne Ganguzza (Host) Hey guys, it's that season again. Are you feeling that tickle in your throat? Don't let a cold or flu slow you down. Combat your symptoms early with Vocal Immunity Blast, a simple and natural remedy designed to get you back to 100% fast. With certified therapeutic-grade oils like lemon to support respiratory function, oregano for immune-boosting power and a protective blend that shields against environmental threats, your vocal health is in good hands. Take charge of your health with Vocal Immunity Blast. Visit annganguzacom to shop. 01:09 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguza. 01:28 - Anne Ganguzza (Host) Hey, hey, everyone. Welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, nn Ganguza, and I'm here with the one and only Lala Pitas. 01:40 - Lau Lapides (Guest) Hey, annie, back again. Happy 2025, and yet another year. Here we are. 01:46 How, many years, how many? 01:48 - Anne Ganguzza (Host) years Lau. It's been years. 01:49 - Lau Lapides (Guest) A decade, I don't know 20?. I feel like you know, we came out of the womb and we knew each other. 01:55 - Anne Ganguzza (Host) I don't know. 01:56 - Lau Lapides (Guest) It feels like forever, but it is over two years now. 01:59 - Anne Ganguzza (Host) I think it's two and a half, at least, almost Two, and a half At least, almost, if not more, if not three Lau. 02:03 I'm telling you, I am manifesting that 2025 is going to be my best year ever, and I say that because we've come off of a tough year, not just a tough year necessarily for your business, but just a tough year, I think, in general for everyone, mentally, physically. I mean. It's just been a tough, tough, tough year of 2024. So I am ready for 2025, despite whatever may happen in the world, I feel like with this political climate, I want this to be the best year ever for my business, and so I had a couple of podcast episodes and we do this all the time right End of year assessment how are we going to make this year the best? But I really want to stretch Lau and talk about how we can go beyond the typical. Well, let's write our goals down right and let's do this for the year. 02:52 Let's talk about how we can really, I think, manifest success and stretch ourselves out to be the absolute best that we can be, and to be mindfully and skillfully healthy for 2025. 03:04 - Lau Lapides (Guest) Stretching. That's my thing. I love stretching, and when I say stretching I mean really kind of motivating our folks to just move in directions that are uncomfortable, that you may not have experienced before. Those are the best, where you have no idea what the outcome is. Because the truth is, you know, in our profession we get seasoned. After a while we kind of know what to expect. We know kind of the behaviors of clients. We get to know that right. But we always want to refresh, we want to feng shui the spirit. How do we do it? Put ourselves in an environment that we're not used to. That's going to help us grow, and as a talent, as a person, as a business entrepreneur, what could that mean? Well, some examples I like to give. Why not take a fencing class? Why not get into a class where you're doing mime and you're not talking at all? I love that? 03:58 - Anne Ganguzza (Host) How do? 03:58 - Lau Lapides (Guest) you communicate through your body, through your mind, through your spirit, without the aid of the copy of the script. This is all going to be tools in the toolkit that you're going to pull when you get back in your booth and say, wow, how did I feel when I was locked into my body, how do I? 04:16 - Anne Ganguzza (Host) unlock. You know what. I think I love that, but I think, before we figure out how we're going to stretch right, let's sage the space, so to speak right. Let's sage the space, so to speak. Right. Let's sage the space, let's clear the space right. And what are some things we can do to kind of clear away all the? I like to say clear away what was last year and now? How are we going to start fresh? How are we going to start new? How are we going to sage our space, and I mean physically? You could I love sage, I'm a big sage burner. I like to sage it to create new energy. But that saging right could be. Maybe you decide to take up a little bit of meditation, a

00:00 - Anne Ganguzza (Host) Hey bosses, real Boss, Tom Dheere and myself have a very special deal for you guys. Tom, tell them what it is. 00:08 - Tom Dheere (Co-host) All right, anne. If you use the promo code BOSSVOSS that's B-O-S-S as in V-O-BOSS and V-O-S as in V-O-STRATEGIST, and the number 24, so that's BOSSVOS24, you get 10% off my 30-minute check-in, my one-hour strategy session and my one-hour diagnostic. 00:27 - Anne Ganguzza (Host) And you'll get 10% off all coaching packages and demos on the Anne Ganguzza website. So, guys, black Friday starts now and runs till the end of the year. So everybody, get yourselves on that site and get yourself a discount. BOSS, VOS, BOSS, VOS 24. 00:43 - Tom Dheere (Co-host) BOSS, VOS 24. BOSS. VOS, BOSS, VOS, 24. BOSS, VOS, 24. 00:47 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza. 01:07 - Tom Dheere (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Boss Series. I am Anne Ganguzza and I'm here with amazing real boss Tom Dheere. Hey, Tom Dheere. 01:18 - Anne Ganguzza (Host) Hello Anne Ganguzza. 01:19 - Tom Dheere (Host) How are you? 01:20 - Anne Ganguzza (Host) I'm doing good. How are you? Happy holidays. 01:23 - Tom Dheere (Host) I'm doing awesome. Happy holidays to you. Thank you, tom. Last week we had an amazing discussion about how to take stock and take a look at how your year has gone so far, and I think that it's very appropriate at the end of the year here to have another discussion about how we can best prepare for 2025 so that we can have the best year ever. 01:45 - Anne Ganguzza (Host) Absolutely Now. I've done videos like this or taught classes that discuss this every year for probably the past 13 years or so since I started instructing, I want to do something a little different than the normal thing that I do. We'll get to that, but before we, started recording. 02:03 I was listening to a podcast that was doing a post-presidential election Monday morning quarterback reverse engineer breakdown of like what happened. We're not going to talk about politics on any level, but there was something very specific that the guests talked about. They were talking about identity politics, as in how do you identify and how does that influence what you think, what you feel and, of course, obviously, how you vote, and of course, there's gender and race and all of those types of things. But they gave a very specific example of like, for example, west Virginia coal miners. They said, okay, west Virginia coal miners, we know better than you because coal is naughty, so we're going to take away your jobs, but we're going to get you a job coding, and to some people that's like oh, what a wonderful idea. But to the coal miners that may be a horrible idea. 02:57 And this is why I talk about politics, because people identify in certain specific ways. And I'm also talking about this not from a class level but a vocation level, because coal miner is an identity. Farmer is an identity, zooming out more. I work with the land, I work with my hands, I like to work outside. This is who I am, this is what speaks to me and feeds my soul as a person, as well as puts food on the table. 03:28 The reason I'm bringing up this, anne, is because and I never even thought about this before I identify as a voice actor, and I know that may sound weird. I identify as a coal miner, I identify as a farmer, I identify as a voice actor. But I decided I wanted to be a voice actor when I was 23 years old, like I was a kid, you know, I just dropped out of grad school and I decided this is what I want to do and it's the only thing I've. I mean, I've had a part-time job doing this and that I've had full-time jobs to make money, but it was all the means to an end of being a voice actor. So I have identified as a voice actor my entire adult life. How does this relate to how to get ready for the new year? I think all you bosses should think about how do you identify? And I'm going to break that down into two very specific categories. 04:20 Yeah, as an artist or as a business Now, Anne as the wonderful performance coach that she is helps you realize the artist within you. I, as the VO strategist, help you realize the business that is within you. Right, this is what's really important is that if you identify 100% as an artist and spreadsheets and keeping track of invoices, be damned, you're in trouble. You're not going to be the artist that you want to be and eat. If you're 100% business, I want to do the genres that make the most money and keep all this artsy, fartsy stuff off my lawn. You're in trouble because now you're refusing to identify with the artistry. That is voiceover. That requires emotional journeys, expression. You know there's psychology and in

Delve into year-end evaluations and developing a robust plan for next year's voiceover success. THE BOSSES share expert advice on setting clear objectives, utilizing effective marketing techniques, and maintaining enthusiasm in the unpredictable realm of freelance work. They give invaluable advice on maintaining passion, setting precise goals, and implementing effective marketing strategies. THE BOSSES also share strategies for balancing financial and time investments to align emotional satisfaction with professional objectives. 00:00 - Anne Ganguzza (Host) Hey bosses, real Boss, Tom Dheere and myself have a very special deal for you guys. Tom, tell them what it is. 00:08 - Tom Dheere (Co-host) All right, nne. If you use the promo code BOSSVOSS that's B-O-S-S as in V-O-BOSS and V-O-S as in V-O-STRATEGIST, and the number 24, so that's BOSSVOS24, you get 10% off my 30-minute check-in, my one-hour strategy session and my one-hour diagnostic. 00:27 - Anne Ganguzza (Host) And you'll get 10% off all coaching packages and demos on the Anne Ganguzza website. So, guys, black Friday starts now and runs till the end of the year. So everybody, get yourselves on that site and get yourself a discount. BOSS, VOS, BOSS, VOS 24. 00:43 - Tom Dheere (Co-host) BOSS, VOS 24. Boss. VOS, BOSS, VOS, 24. BOSS, VOS, 24. 00:47 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza. 01:06 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast and the Real Boss Series. I'm your host, Anne Ganguzza, and of course, I am here with the one and only amazing Mr Tom Dheere. 01:18 - Tom Dheere (Co-host) Hello Anne, hello bosses. 01:20 - Anne Ganguzza (Host) Hi Tom Dheere. Hi Tom, it's getting close to the end of the year, getting cold, getting ready for the holidays. At the end of the year, I always try to kind of step back and take a look at how did my year go, and I know that this is what you do. This is kind of like this is like your thing as the VO strategist. So I'd love to hear how you evaluate your year, because I want some tips actually, and I'm sure the bosses out there can always use some good end of year tips for evaluating how your business is going. 01:57 - Tom Dheere (Co-host) And I'll be happy to share those. I do the feels. You know. There's the emotional part of it. Just how did I feel about the year? Did I feel energized? Did I feel motivated? Did I feel satisfied? The emotional part of it Just how did I feel about the year? Did I feel energized? Did I feel motivated? Did I feel satisfied with the art of it? Was I able to express myself in the ways that I wanted or needed to express myself as both a voiceover artist, but also as a human being, Because there's a psychological aspect to what we do, Everybody has a different reason for why they want to be a voice actor. 02:26 You know, like Tom Dheere loves to tell stories. I love to talk, I'm a big talker, I'm a fast talker, but I just love telling stories. I love going on journeys and guiding people through journeys. And it's funny because ever since I did my very first paid voiceover in 1996, I've always had the question you know, how'd I do as an artist? You know, and every year the answer is a little bit better because I learn a little bit more. 02:49 - Anne Ganguzza (Host) I love how you evaluated, first of all, the why. Right, because I think we always need to step back and say remember your why. Why are we doing it in the first place? Right, because if it gets to the point where it's stressing you out too much or you're I'm like my corporate job did that. 03:04 So I mean honestly like one of the reasons why I did this was to go into business for myself was because I found joy in running a business. I found joy in being creative and telling stories, such as yourself. And I love how you opened with that, because when I asked you, I was thinking, gosh, you're going to bring out your spreadsheet and you're going to be like all right, the business analyst is here and we're going to talk about how our year went, which I'm sure you're going to talk about anyways. But I love how you opened it with what is your why and how did you feel about it? Because I think you have to have the feels first right in order to want to continue and have the passion and the drive to keep moving forward. 03:41 - Tom Dheere (Co-host) Well, if there's no feels, then why are you doing it? And if you're doing it just for a paycheck, voiceover is the worst way to try to make money. It's so hard. 03:51 - Anne Ganguzza (Host) It's so hard. Wait, I feel like on the count of three, Tom, it's so hard. 03:59 - Tom Dheere (Co-host) And it takes forever to find out if you can make money and how long it's going to take you to make money, that's going to feel like i

This episode is a deep dive into character acting with the esteemed Anna Garduño, a voiceover artist and coach. The BOSSES share their invaluable insights on mastering the art of engagement in voice acting. Anne and Anna emphasize the importance of enthusiasm and authenticity, and use examples from industry legends to discuss how to breathe life into every line by using script analysis and character creation. The BOSSES also dispel the myth that success in animation voice acting is about being a celebrity, emphasizing that unique and authentic acting choices are what leads to booking success. 00:02 - Jen Keefe (Ad) Hi Anne, this is Jen Keefe from Real Women's Work Podcast. I just wanted to come on and say thank you, thank you, thank you for the series you're doing on AI and voice. I've listened to VO Boss Podcast for a few years now and it's always been informative and helpful, and not only is this series not an exception to that, but it is just the cherry on top. It has been so comforting and helpful to learn about this industry and I just thank you for taking all of the time you must have taken to research and understand, to know what questions to ask so that we're all better informed. It is just awesome, awesome, awesome. I feel excited and confident going forward into the future in the VO industry, all because of this series that you're doing. So, thank you, into the future in the VO industry, all because of this series that you're doing. 00:46 - Anne Ganguzza (Host) So thank you, hey, how's it going? Bosses Anne Ganguzza here. Elevate your voiceover game with our VIPeeps membership. With VIP membership, you can access our extensive library of over 350 hours of pre-recorded workshops. Whether you're interested in commercials, promos, character animation, audioos, character animation audiobooks, video games, corporate narration, audio description or dubbing, our workshops cover it all. Plus, as a VIPeeps member, you'll enjoy a 15% discount on current workshops and complimentary free monthly workshops to further develop your skills. Join VIPeeps today at vopeepscom and take your voiceover career to new heights. 01:31 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza. 01:50 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss podcast. I'm your host, Anne Ganguzza, and I am here today with very special guest. I'm so excited, Anna Garduno. Anna, thank you so much for joining me today. Thank you. 02:04 - Anna Garduno (Guest) I was completely thrilled when you asked me because the truth is it's been a bit of a goal, a little career goal. To please get me on with the boss. 02:12 - Anne Ganguzza (Host) Oh, I love it, oh my gosh. Well, bosses out there. For those of you that are not familiar with Anna, Anna is a boss. I was just saying this before you came out of the womb. 02:20 A boss, Hilarious you came out of the womb a boss, but recorded her first radio spot when you were 15 years old, shot your first TV job at 17, and currently teaches classes for VO, commercials, animation, promos, narrations and games, and has been nominated Best Voice Over Teacher two years in a row by the readers of Backstagecom. And I wore my Teach, love and Inspire shirt just for you today, Anna. I love it Again. I love the cougar aspect it's a little bit of that sexy? 02:52 - Anna Garduno (Guest) come on, make it happen. 02:54 - Anne Ganguzza (Host) fabulous, you got to add that little bit of flair to it. But, gosh, anybody that knows me knows how much I love teaching. It's so important. It is who I think. I was born to be a teacher and I love talking to other teachers, such as yourself and bosses. So the combination teacher boss love it, absolutely love it. So thanks, first of all, for being here. I know you've got a busy schedule and you know what's interesting. Another fact that you wrote in your bio is that your students have booked over a million dollars in jobs and continue to thrive, which is such a great. I love that you have a number. 03:29 - Anna Garduno (Guest) Well, I imagine that yours have too, and absolutely because I'm sure your students every week say hey, I booked this. Hey, I booked this. 03:38 - Anne Ganguzza (Host) Hey, I booked this. They do, thankfully. Yes, I'm grateful for that. And when? 03:40 - Anna Garduno (Guest) you really think about it when you've been teaching for years, as you and I both have, because I started keeping track, really, and I was actually like, oh well, this is exciting and encouraging. I know you're such an encouraging teacher and there's so many cynics out there and I like to be encouraging. Come from joy, Come from possibility. 03:58 I believe in that too, you know it's so important and I think when people see that they go. Oh, because once in

In our next episode. of the BOSS Money Talks series, the BOSSES talk about how to set and achieve financial goals like a pro by transforming daunting yearly objectives into achievable, bite-sized milestones. Anne and Danielle guide you through the process of reverse engineering your target income, allowing you to create efficient tracking systems for auditions, marketing, and follow-ups. This ultimately can help you to manage the unpredictable nature of freelance work with confidence. The BOSSES share personal stories and insights on analyzing past successes, pinpointing what truly works, and making informed adjustments to your approach, fostering a mindset of steady, systematic growth. 00:01 - Anne Ganguzza (Host) Hello amazing bosses and voiceover talents out there. Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my Vio Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss com. 00:32 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, nne Ganguza. 00:51 - Anne Ganguzza (Host) Hey hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so excited to bring back to the show Danielle Famble. Danielle, yay, hey, thanks for having me back. How are you? I'm so excited to talk money with you this morning. 01:09 - Danielle Famble (Host) I'm good. I'm always up for a money conversation, so very happy to be here Cool. 01:14 - Anne Ganguzza (Host) And you know why? Because I actually just started taking and you know I've taken these courses before. But you know I always love to take goal setting classes because even though you kind of know, like I've set goals before, I do it every year, I do it periodically. I think that it's important to just kind of get your motivation and inspiration going and I thought it would be a great time to talk about setting financial goals and how we can successfully reach them as entrepreneurs. 01:41 - Danielle Famble (Host) Yeah, I think that's really important because in business you always talk about goals like business goals, or the point of a business is to make a profit, and so financial goals are kind of tied into that. So it is good to be intentional about your goals, even if you don't hit that goal. Absolutely being able to track where your progress is is really important, so I love that you're doing that. It's something I try to do every year. I think it usually happens for most people around like the end of the year sort of a New Year's resolution, but doing it in the middle of the year is really pretty great. I love that. 02:14 - Anne Ganguzza (Host) Well, I think one thing that I'm learning that is important is to set realistic goals. I mean, it's all well and good to want a million dollars, but I want to be able to set a realistic financial goal for myself and I think how important is that actual number, like I know you just said, if you don't make it? But what if we create a more realistic goal? And then, I don't know, maybe reverse engineer, is that a thing? 02:39 - Danielle Famble (Host) Is that something that you do? Yeah, totally. I read this book, the 12 Week Year, a couple of months ago. It's a really good book and it really is about like breaking your year down into almost like quarters, really breaking them down into 12-week years themselves so that the goal doesn't take the length of time like a full year for example. 02:58 And then you're able to break it down further from those 12 weeks to individual weeks. So that is sort of reverse engineering your goals. So, for example, if your goal was to make, let's say, $10,000 in the 12 week time, then you can go and say, okay, well, what do I need to do incrementally to get myself there? Is it going to be marketing more? Is it going to be increasing the number of auditions that you do? Is it going to be figuring out which genre that you want to go into, because maybe a certain genre may get you to that 10,000 quicker? I think actually, reverse engineering your goal makes it so that the goal itself is not so big and all you're working toward they're little sprints. So you're working toward the next milestone in that bigger goal sphere. 03:42 - Anne Ganguzza (Host) Well, I think there's something to be said for breaking it down into smaller parts, because I think number one of the fact that our business is so volatile, right, we don't know where our next job is coming from. And that is a completely different mindset and pathway to making money than maybe some people are used to if they come out of the corporate wor

Anne Ganguzza and Tom Dheere reflect on their time at the Mid-Atlantic Voice Over Conference (MAVO) and show listeners how to align your conference choices with professional objectives and comfort zones. The BOSSES talk about embracing the vibrant energy of smaller conferences, where meaningful connections and enriching learning experiences await. Anne and Tom share personal stories that capture the joy of stepping out of the studio and into creative spaces filled with camaraderie and collaboration. Whether you're new to the scene or a seasoned pro, this episode is filled with invaluable strategies to enhance your career and make every conference moment count. 00:00 - Anne Ganguzza (Host) Hey bosses, real Boss, Tom Dheere and myself have a very special deal for you guys. Tom, tell them what it is. 00:08 - Tom Dheere (Co-host) All right, anne. If you use the promo code BOSSVOSS that's B-O-S-S as in V-O-BOSS and V-O-S as in V-O-STRATEGIST, and the number 24, so that's BOSSVOS24, you get 10% off my 30-minute check-in, my one-hour strategy session and my one-hour diagnostic. 00:27 - Anne Ganguzza (Host) And you'll get 10% off all coaching packages and demos on the Anne Ganguzza website. So, guys, black Friday starts now and runs till the end of the year. So everybody, get yourselves on that site and get yourself a discount. BOSS, VOS, BOSS, VOS 24. 00:43 - Tom Dheere (Co-host) BOSS, VOS 24. BOSS. VOS, BOSS, VOS, 24. BOSS, VOS, 24. 00:47 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza. 01:06 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Boss Series with the one and only Tom Dheere. Tom Dheere, yay, hi, anne, tom, I get to see you like. I just saw you at MAVO, which was so wonderful. We have to just meet each other at conferences, I feel like there needs to be a change to that. 01:27 - Tom Dheere (Co-host) You live in LA, I live in New York City, so you know we have some logistical challenges. 01:32 - Anne Ganguzza (Host) I know, but I feel like we should be seeing each other more, because what a great time. 01:36 - Tom Dheere (Co-host) Well then, they need to produce more conferences so we can hang out more, right. 01:39 - Anne Ganguzza (Host) Well, I don't know. Well, I don't know. There might be some people that disagree with that, I'm not sure. Some people are saying that there's more conferences than are needed in this industry. But you know, I like people to have a choice. 01:51 - Tom Dheere (Co-host) Yes, and different conferences meet different needs. Some of them are different sizes, like Mavo is very boutique, like under 100 people, as opposed to VO Atlanta, which is wonderful in its own way, but that has 1,000 people and that can freak out a lot of people. And then one voice is like somewhere in the middle with attendance and there's different focuses. Some have a bilingual track or a Spanish track, some have an audio book track and some have a children's track, like Mavo did. So you just got to find one that's right for you, based on your budget, your professional needs and just your social comfort level. 02:24 - Anne Ganguzza (Host) Sure, let's do a recap about Mavo, then, because it was my first year at Mavo, oh, and I truly, truly enjoyed it. It was, it was my first year speaking at Mavo and I loved it. It was small, it was intimate, and she had a boatload of great speakers there, and I really felt as though she worked her tail off to make it a nice experience for everyone. 02:50 - Tom Dheere (Co-host) I agree, this was my fourth 2018, 2020, 22, which was virtual, and then 2024 now. So, like most conference presenters, they like to have people come every other year so they can mix up the speakers and the content, and I always have a lovely time there. Val Kelly, who's the producer of the Mid-Atlantic Voice Over Conference MAVO for short always does a lovely job and, like you said, she puts together a fantastic group of speakers. Like, considering the size of the conference, it's like, quality-wise, a disproportionate quality. Like the quality of speakers, considering the size of the conference, it's just such really high-end. 03:31 - Anne Ganguzza (Host) Oh my gosh, Really high-end people. It was incredible high-end speakers, especially because you and I were there. Well, no, I'm sorry, I love it. I think her theme in the beginning was more character-based animation, because that's what she did, and she mentioned to me this is the first time she was going to have somebody coming in that was really talking about things other than character animation, and, of course, I did a general session on corporate, and then I did two mastery sessions which actually were oversold, which I loved on e-learning, and the other one was on acting

Anne Ganguzza sits down with Rolf Veldman, CEO of Voice123, for a riveting discussion on navigating pay-to-play platforms amidst the shifts brought on by disruptive technology. Anne and Rolf go in-depth on pay to plays, social media, and the opportunities and challenges that voice professionals need to navigate. They discuss the complex algorithms that dictate audition opportunities on platforms like Voice123 and the balancing act to make it fair for the different levels of subscribers. As more companies test the validity of AI and synthetic voices, Rolf discusses Voice123's strategic partnerships with specialized companies, highlighting their commitment to protecting voice actors' work through digital fingerprinting. 00:01 - Anne Ganguzza (Host) Hey guys, Anne Ganguzza here. Imagine a voiceover journey where every step is filled with discovery and growth. That's the path I want to work on with you, through nurturing, coaching and creative demo production. Let's unveil the true potential of your voice together. It's not just about the destination, it's about the gorgeous journey getting there. Are you ready to take the first step? Connect with me at Anne Ganguzza dot com. Hey everyone, welcome to the VO Boss podcast. I'm your host, anne Ganguza, and today I am so excited to have a very special guest, Rolf Veldman, coming from the Netherlands. Rolf, it is so wonderful to have you today. 01:07 - Rolf Veldman (Guest) I'm very happy to be here, Anne. 01:08 - Anne Ganguzza (Host) Yeah, for those of you that don't know Rolf, I mean probably everybody knows of you, but Rolf is absolutely a boss who enjoys turning great ideas into great businesses, and I, for one, have been following Rolf for gosh since he stepped into the CEO position, because I like to watch bosses when they work. So Rolf leads a diverse, globally remote team of achievers who are pushing the boundaries of the voiceover industry and maybe pushing the buttons of the voiceover industry too, as we all know and, yes, based in the Netherlands, where I just was, I absolutely love it there. You also like to garden because you live near a national park near the German border, which is awesome. 01:49 - Rolf Veldman (Guest) Yeah. 01:50 - Anne Ganguzza (Host) Yeah, it's always nice to know those other things besides being, you know, the CEO of one of the largest online pay-to-plays that you also like to garden. I love it. 01:59 - Rolf Veldman (Guest) No, I don't want to say it as my main hobby, but like I'm sitting here in my office but I tend to take my laptop downstairs and then, when it's sunny out, I sit in the garden dogs around me like couldn't make me happier with that. 02:09 - Anne Ganguzza (Host) Love it and it's so beautiful. The country is just beautiful. 02:16 - Rolf Veldman (Guest) I don't know exactly where you are, but every part of it that I visited I just absolutely loved. 02:18 - Anne Ganguzza (Host) I mean, it's tiny, You're through it in a heartbeat Right, but you're close to everything else. 02:21 I feel so that's what's so cool about it. Well, Rolf, I know we have a little bit of time not too much time and I know that there are, as I mentioned a little bit earlier, there are two things typically that people want to know with pay-to-plays, right, they all want to know about the algorithm and they all want to know about AI. And so start me off by telling me first how, since you've come in to be at Voice123, how the industry has evolved and how Voice123 has evolved. 02:52 - Rolf Veldman (Guest) I mean that question alone could be two hours. I guess I know right, Because a lot has changed already. I know that AI was already there from the beginning, but since we'll get to that later, I think the main difference is is in the last five to six years because I joined in 2018 the audio part of advertising has exploded. The fact that we're doing podcasts now and not radio, I mean it's open doors to kick in, but so many people are consuming content on their phone by audio more and more and more, like audiobooks have skyrocketed. So many of these industries that voice actors are part of have been growing tremendously and as part of that, also the number of people who want to be in voiceover. So it's been an explosive amount of people coming into the industry. And when new people come into the industry, that changes things all the way from how you offer your services to how relevant certain companies become. 03:44 Like I felt the last five years, and even now, Voice on 3 is constantly at risk of being replaced. We might be here for the last 20 years, but how do we stay relevant? So our goal is always to stay at the core of what we do. In the core of what we do is we want to make sure that voice actors and their clients they build great relationships don't get in the way like that's sort of our vision of what our role is in the voiceover industry. By staying close to that, I think we're still very much a relevant player and it's still a popular place

Audio tech expert George Whittam, the genius behind George the Tech, joins Anne Ganguzza, on the VO Boss Podcast. The BOSSes tackle the technical hurdles of the industry - from unreliable internet to optimizing studio setups. George's solutions help empower voice talents to keep their focus where it belongs—on their craft. The BOSSes delve into strategies for leveraging technology and outsourcing to scale operations effectively. Adapting to change is non-negotiable in this rapidly shifting market, and finding a mentor can be crucial for navigating its complexities. The BOSSes highlight the importance of forming meaningful industry relationships and the camaraderie that can fuel professional success. 00:04 - Anne Ganguzza (Host) Hey guys, it's that season again. Are you feeling that tickle in your throat? Don't let a cold or flu slow you down. Combat your symptoms early with Vocal Immunity Blast, a simple and natural remedy designed to get you back to 100% fast. With certified therapeutic-grade oils like lemon to support respiratory function, oregano for immune power, and a protective blend that shields against environmental threats, your vocal health is in good hands. Take charge of your health with Vocal Immunity Blast. Visit anneganguzza dot com to shop. 00:41 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:00 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am so happy and elated to be here with my special guest, audio tech guru and owner of George the Tech the one and only George Whittam, Woo-hoo. 01:16 - George Whittam (Guest) Hey, can you hear me okay from the Chili's in Palos Verdes, california. 01:21 - Anne Ganguzza (Host) I can I, can I love it. You know George is. He is technology on the go, guys, and for those of you I don't know anyone that doesn't know you, but for those of you bosses out there that don't know George, you need to know George. He has been doing this since 2005, dedicating his life and I know this because he's helped me to serving the technical needs of bosses out there voice actors, podcasters, recording studio owners and in 2017, he launched georgethetechcom to assist anybody that needs support with just about anything. And he has an amazing team. I know firsthand. I have used that team. I've used George for many, many years and among his many successful clients I'm gonna say, in addition to me, are Don LaFontaine, bill Ratner, mr Beast, david Prog, melissa Disney, randy Thomas, joe Cipriano and Scott Rummel. Well, welcome, welcome, welcome and thank you for checking in with me, george, from your very busy schedule. George actually just popped off the road and said I will join this interview from the Chili's after my customer that you just went to go fix a studio. 02:32 - George Whittam (Guest) I did, I did. I do most of my work from home, of course, remotely, but I have a few clients who do have me on a membership program that I've been doing for many years and I make regular visits. So today was one of those days and technology, once in a while, it just flails miserably at letting you know that there's something you're supposed to be doing, and this was one of those moments. You texted me from the car. You're just, and you're like out of the blue tech, just checking in, and I'm like, oh, that's so nice, and it's just checking in, see you're not checking in. 03:03 You're like where the F are you right now? 03:05 - Anne Ganguzza (Host) George, george, where are you? 03:07 - George Whittam (Guest) In our Riverside room right now. So anyway, thank you. I hope this isn't too distracting. They find me a quiet corner of the restaurant, so we'll see how it goes. 03:17 - Anne Ganguzza (Host) I love it. I will say, though, here's the deal, my video now Riverside. Anybody that's been on Riverside knows that it's uploading video and audio separately, and right now my upload is at 94%, Yours is only at 55%, so that 5G connection keep your fingers crossed that that internet is going to upload that video successfully and the audio Don't worry. Well, guess what I get to do this again. 03:42 - George Whittam (Guest) I got your back because I'm recording it. I was about to say, I was recording in QuickTime and it said that you've stopped recording, so I'm going to start recording it again, just so I have another layer of redundancy to this whole thing. But that is the really cool thing about Riverside is that, yeah, it doesn't want QuickTime, won't let me. Okay, fine, fine, we're going to rely on new technology today. But, yeah, riverside is really cool the way it keeps a local record and even if my internet isn't, great. 04:09 I'll eventually get it uploaded to you, so don't worry about that. Yes,

In this episode of BOSS money talks, we guide you through the essential financial and managerial responsibilities of running a voiceover business. Discover how to budget for employees or contractors effectively, distinguish between different types of workers, and ensure fair compensation. Learn about the mental preparation required to step into an employer's shoes, the importance of training and feedback, and how to create a nurturing work environment that drives growth and success. Whether you're outsourcing tasks or managing an in-house team, this episode is packed with insights to help you effectively grow your business. We also highlight the critical role of trust and communication in any business operation. 00:03 - Anne Ganguzza (Host) Hey bosses, ever feel overwhelmed by marketing? I get it. Let's tackle it together with a VO Boss Blast. We're all about making marketing as enjoyable as voice acting itself. Dive in with me and let's blast off together and let's turn those marketing challenges into victories. Sign up today at voboss com. 00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:46 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, nne Ganguza, and I am so excited to bring back to the show money girl Danielle Famble to the show, hey. 00:58 - Danielle Famble (Guest) Danielle, hey, glad to be back. 01:00 - Anne Ganguzza (Host) How are you? 01:01 - Danielle Famble (Guest) I'm great. How are? 01:02 - Anne Ganguzza (Host) you. I'm good, you know, it is that time of the month, yeah. I'm talking about that financial time of the month. 01:09 - Danielle Famble (Guest) Oh yeah. 01:11 - Anne Ganguzza (Host) I know what that sounded like, but anyways, it's that financial time of the month where I have to pay the people that work for me, and so I have to pay my employees. Do I call them employees, my contractors, my virtual assistants, whatever that I have, or whatever you may have bosses out there that help you to run your business, and I highly highly recommend them because they can really help you to grow, but it is something that, financially, I need to make sure that I account for it, and so I thought it'd be a great topic to talk about in our episode, because I know a lot of voice talents that are either they don't want to do marketing or they don't want to do social media, and so they're hiring assistants and they really need to know how to account for this financially in their businesses. 01:56 - Danielle Famble (Guest) Yeah, no, this is a really important topic because what you're talking about is being an employer, being responsible for the people who are helping you grow the business that you have created, and that's a really big responsibility. So not only is it about, like, accounting for it, but it's also making sure that you mentally are prepared for all the things that comes with being an employer. So, yes, being ready for the financial implications every single month is really important. But also, what are you wanting your employees to help you do? Contractors, whomever and there's a designation there. It depends on if they are specifically working for you and you've onboarded them from a tax perspective. 02:40 But if they are a freelancer, then a contractor, and there are different ways that you have to kind of deal with that. 02:45 - Anne Ganguzza (Host) You know what? I love that you brought up the fact that not only like financially right, we have to figure out, okay, first of all, we're going to be outsourcing things in our businesses and we will be paying as an employer or as a contract, whatever, we'll be paying somebody, and so, financially, we need to be responsible, but also as a boss right, as a VO boss, you need to be a boss, and so there's also not just financial implications, but also are you ready to be a boss? And really, what are the criteria, what are the qualifications for people that you bring on board that can help you to grow your business, to be successful financially and growth wise? 03:24 - Danielle Famble (Guest) Yeah, I think you also need to take a look inward. 03:26 Before you become a boss of someone else is really to figure out is there something for them to do consistently, what do you want this person to help you with, what are the tasks? And being able to train them on those tasks so that whenever they are doing whatever it is you have them doing in your business, they know how to do it. You know how to do it and you know if it's being done correctly or incorrectly and there's some feedback that needs to be given. So really knowing that, but also understanding that when you bring someone into your business, when you become a boss, you're responsible fo

Join us as we dive into Anne's enlightening experience at the Podcast Movement conference in Washington, DC. Discover the critical lessons Anne learned by stepping out of the voiceover industry bubble and mingling with top podcasters and corporate reps. The BOSSES tackle the complexities of measuring podcast success, the evolving role of advertisements, and the innovative strategies that can set your podcast apart. Passion and authenticity are at the heart of this episode as we explore how genuine storytelling can elevate both podcasting and voice acting careers. Learn why being relatable and embracing video content is more important than ever for voice actors. Consistency and authenticity are key, and we provide practical tips for maintaining a successful show. Finally, we wrap up with advice on continuous personal and professional development, reminding you to stay proactive and always seek growth opportunities. 00:02 - Bonnie Marie Williams (Ad) Hi, this is Bonnie Marie Williams, and I was listening to VOBoss for years before I began working on the show. It was actually the first voiceover podcast I ever heard and I absolutely fell in love with it the energy, the humor and how much information it provides to the voiceover community. But what I love most about VOBoss is how it takes on the current topics in the industry, how it discusses things we really should be talking about, all of the positivity and how much time and energy Ann devotes to the show to make it so valuable for all of us. I mean, we just want to rock our businesses like a boss, right? So, ann, thank you for bringing me into the boss family and for all you do for bosses everywhere. 00:46 - Anne Ganguzza (Host) Hey guys, Anne Ganguzza here. Imagine a voiceover journey where every step is filled with discovery and growth. That's the path I want to work on with you, Through nurturing coaching and creative demo production. Let's unveil the true potential of your voice together. It's not just about the destination, it's about the gorgeous journey getting there. Are you ready to take the first step? Connect with me at anneganguzza.com. 01:17 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:35 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I am delighted to be here and it seems like it's been forever with my bestie, Lau Lapides. Hey Lau, how are you? 01:52 - Lau Lapides (Guest) Hey, annie, it has been forever. It's been, I don't know, two months or whatever. It's been, but two months for us is like two years. 02:01 - Anne Ganguzza (Host) So much happens. It's been too long. I mean, a lot of things have been happening. I just got back from podcast movement in DC and I had a really good experience there that I wanted to share some takeaways if you didn't mind. 02:15 - Lau Lapides (Guest) Actually, that's cool. I was going to ask you about that because so many of us and certainly us as talent as well are doing podcasts or want to do podcasts, and that kind of a movement is something we want to know about. So, please, sharing is caring. 02:31 - Anne Ganguzza (Host) I had a lot of takeaways. Number one was, first and foremost, it was so nice for me to get outside of my bubble, outside of my studio bubble, my dealing with voice talent, voice actors and people in the industry. Not that I don't love dealing with people in the industry, but actually going to a conference and immersing myself into a marketplace where I want to sell to right, because there are podcasters here, which, yeah, of course, I have some podcast consulting services, of course, but I mean that wasn't my primary purpose. My primary purpose was to mingle with the corporates, because, guess what, everything I do voiceover right, corporate narration, commercial all of this really directs itself to that market. And it's so nice to be able to immerse yourself in that market and just, hey guys, this might be a novel idea, but just listen, right, listen to what your potential clients need, what are their problems, what sort of frustrations are they experiencing and how can you, with your voice or your voiceover product, help them? 03:45 - Lau Lapides (Guest) them. Annie, can you give us the infrastructure of it, because I don't know about that particular world in terms of what a trade show or a convention would look like for podcasters. What did it look like? How many folks were there? How long was it? Did you meet any like top level podcasters who we need to know about? Oh, yeah, I did. 04:00 - Anne Ganguzza (Host) I met celebrities. There's like celebrity podcasters the Diary of a CEO those of you that listen to podcasts. I met the scrappy podcaster. I met the guy

This episode is all about maximizing your business potential, whether you're just starting out or already established in the market. Learn how to leverage casting platforms for direct bookings and master direct marketing strategies. This episode is packed with actionable insights to increase your return on investment. Implementing mid-year performance reviews can be a game-changer for your business, using powerful tools like cash flow spreadsheets and client churn reports to meticulously track your financials and client engagement. Discover the added value of integrating financial data to set and achieve your financial goals, ensuring sustained success. Explore how to turn one-off projects into recurring gigs and the crucial role of tracking booking sources. Learn how to use social media, direct emails, and client referrals to build a solid client base. 00:02 - Anne Ganguzza (Host) Hey bosses, who says marketing can't be as creative as voice acting? With a VO Boss Blast, we're proving it can be. Let us create a marketing campaign that helps get you hired. Our master list of over 90,000 creative contacts can get your message in front of your potential buyers. Find out more at vobosscom. That's the VO Boss Blast at voboss.com. That's the Voboss Blast at Voboss.com. 00:29 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a Voboss. Now let's welcome your host, Anne Ganguzza. 00:48 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Real Boss Series. I'm your host, Anne Ganguzza, and I'm here with the illustrious Mr Tom Dheere. 00:58 - Tom Dheere (Host) Hello, hello, oh, I'm illustrious now this is very exciting. 01:01 - Anne Ganguzza (Host) You are illustrious, you are illustrious. Oh my gosh Tom, how's your week been? 01:06 - Tom Dheere (Host) My week's been. It's been pretty good. It's been pretty busy. It's one of those weird times of year this is early summer when we're recording this and people are at schools getting out and people are starting to figure out. You know they get their lighting up their vacations and all that stuff. 01:25 So you know, I'm using this time to capitalize on how I'm going to figure out what I'm going to be doing with the second half of my year, because I always, at the end of the halfway point of the year, I take a look at my voiceover business, see how it's doing, what's working and what isn't, and if I need to make any adjustments for the second half of the year. 01:39 - Anne Ganguzza (Host) I think that's an excellent idea because, as a matter of fact, I was just this week. I got an email from my email service provider who notified me that they were going to increase the cost of my yearly fee almost like one and a half times as much, and so I was like, oh, I've got to really sit back and take a look at my return on investment, and so I think that is something that bosses need to do absolutely to make sure that their businesses are on track and make sure that their growth is happening. And if it doesn't appear that it is happening, maybe how do you evaluate growth that can happen in the future? 02:17 - Tom Dheere (Host) So, yeah, Okay, so, oh, there's so much to talk about with this one. But, bosses, if there's one thing I want you to walk away with, is that the industry changes constantly. What used to work may not work as well as it used to, or it may not work at all anymore. In my 25 years of being in the voiceover industry, effectiveness is really the key to be a voice actor, and learning what it takes to become effective early in your journey as opposed to what's effective later on in your voiceover journey. 02:53 - Anne Ganguzza (Host) Like mailing CDs to potential clients. I just had to say that which I did, which I did. 02:58 - Tom Dheere (Host) So did I. Let me tell you, my post office hated me so much because I'd come in with a lawn bag of padded mailers and they'd be like oh. 03:06 - Anne Ganguzza (Host) And I used to have to walk to my voiceover studio for 10 miles in the snow. 03:11 - Tom Dheere (Host) Sorry, Uphill both ways. 03:13 - Anne Ganguzza (Host) Uphill Anyways. So yeah, how do we determine how effective our businesses are and how do we strategize moving forward? 03:21 - Tom Dheere (Host) Right. The ultimate determiner is like how much money am I making? And it's like, okay, did I make more money than I did last year or week or quarter? So that's obviously an indicator. But that's a very broad brushstroke because, like I've noticed over the years, because I track my voiceover revenue meticulously, gig to gig, Doesn't surprise me, Tom. I know right. Not surprising that the VO strategist meticulously tracks his voiceover revenue. 03:43 - Anne Ganguzza (Host) There you go. Well, me too, but I have my accountant that has probably more of a hand in it than

00:01 - Tolu Kolade (Ad) Hi Anne, my name is Tolu Kolade. I am a Nigerian and I love your podcast. I listen every week and I discovered it last year and I must say it has been an incredible eye-opener for me, helping guess what. You inspired me to also create my own podcast, which is also based on voiceovers. So I love what you do and keep doing what you do, thank you. 00:35 - Anne Ganguzza (Host) Hey bosses, are you struggling with that ever elusive, real, conversational, authentic, like you're talking to your best friend, Reed Book? Coaching with me and I'll help you take your voice over to a real and believable place. Find out more at anneganguzacom. 00:54 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:13 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I am here with the lovely Lau Lapids. Hey, Annie. Always happy to be back in the sack Lau. You are so lovely. You know what this week I've been thinking there are so many of my students and I'm quite sure that this happens to you frequently, being an agent and being a coach is that people are always trying to put on these particular voices right, that they feel like should be the voiceover voice right, and I know we've done episodes on this and we sound like maybe a broken record or maybe bosses out there. 01:54 You've heard this before. We really love your original voices. I think there's so many people that get into voiceover because they feel like they've got these great voices in their head, they can do great imitations and then when they get behind a mic, they perform and in reality, what most people want, I think, and what I demand from my students is give me your voice, because that pretty voice just is super boring. What are your? 02:21 - Lau Lapides (Guest) thoughts on that Lau. Yeah, we were just talking about this just a moment ago that casting directors and agents are really, really now looking for the real voice, the real sound, and we've been doing some animation in-house workshops and talking to animation casting directors who are saying 80% of the talent that they are hiring now for big feature film and TV series are their voices. It's their voices, real voices, their real voices. It reminds me of when we saw the earlier animations of like the 90s and the 2000s, when we saw the Ice Age and all of that. We'd see the A-list actor personalities Queen Latifah and Ray Romano and all of that, and they were them and they of that and they were them and they were recognizable and they were them and you thought, wow, why aren't they putting on a character? They're actors, they can put on a character. Well, why would they? They have a huge following. We want to hear their voice. 03:17 We want to know who they are. So I think some of those trends started with some of the A-listers, the Tom Hanks that came in and really provided their everyday sound for these heightened, larger-than-life characters in commercial as well. 03:34 - Anne Ganguzza (Host) You know, I always wonder, like, what is it about voiceover, when I get my students in? 03:39 - Intro (Announcement) What is it? 03:40 - Anne Ganguzza (Host) about when people first start, when they think that we don't want to hear their voice. They're always like and now I'm going to read a medical narration and I'm like no, like, no, I don't want to hear it like that. I want to hear your voice telling me or educating me about it in a confident way, but I don't want to hear this hi, this kind of air that they have and that they put on their voice. And I think a lot of times people like listen to what they hear out there. There's a lot of that out there and that's kind of unfortunate because that gives people preconceived notions of what is the right way to sound. There is no right way to sound. I think there's really just your way and your genuine way to sound, and that's what we find so intriguing, it's true. 04:25 - Lau Lapides (Guest) And many of us too, at least in our generation. We grew up on Disney and we grew up on programming where we did hear those sounds. That was in our heads. As little kids. We were imprinted with those sounds and we had the bedtime story when we heard Snow White and Cinderella. And when we grew up with the fairy tales, the folklore, we heard those exaggerated character and sometimes even caricature sounds in our cartoons as well. Many of our cartoons as well were over the top, larger than life, over the top unrecognizable to who that person was. So there was a style of those times that doesn't translate quite as well to these times. These times are much more real, authentic, down to earth, relatable. All the things that you see in the specs of your bre

Val Kelly, the brains behind the Mid-Atlantic VoiceOver Conference, joins Anne Ganguzza in a special BOSS preview of MAVO. The BOSSES discuss Val's journey into voiceover, the challenges and lessons learned from organizing the conference, and the evolution of MAVO over the years. Her passion for the craft is evident as she discusses creating her own company to champion voice actors, offering a fascinating glimpse into the challenges and rewards of hosting a successful conference. The BOSSES shares insights on adapting to online events, the importance of providing educational resources for voice actors, and the exciting lineup of speakers and sessions planned for the upcoming conference. With a diverse lineup of guests, this year's conference is a great event for anyone looking to elevate their skills and overcome the industry's evolving challenges. VO BOSSES can save $75 by using the code VOBOSS at checkout when purchasing your MAVO tickets 00:01 - Anne Ganguzza (Host) Hey bosses, Anne Ganguzza here. Are you ready to take the next step in your voiceover career? At Anne Ganguzza Productions, I specialize in target marketing, coaching and demo production. That gets you booked. If you're thinking about elevating your performance or creating an awesome demo, check me out at anneganguzza.com. 00:24 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:43 - Anne Ganguzza (Host) Hey, hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am so excited and happy to be here with a very special guest voice actor and owner, president and very boss CEO of the Mid-Atlantic VoiceOver Conference, Val Kelly. Yay, hey, hi, val, it's so wonderful to have you here today. 01:08 - Val Kelly (Guest) Oh, thanks so much for having me on your show. I really appreciate it. 01:11 - Anne Ganguzza (Host) Absolutely, and I'll tell you what I am so excited to talk to you today. Number one, first of all. So what does it take to be boss and CEO, not only just being a voice actor I know a lot of people that listen to the Boss podcast for us to be successful voice actors, but you're also an educator, which I love, and also to run a conference. Now my husband I'll just say my husband works, he's an event manager for multiple companies for many years and I know what it takes to run an event and it's no small task. So I'm excited to talk to you about yourself and what it took for you to become such a CEO of such a great event, and I'm excited. I'm going to let you talk, I swear I'm excited because it's my first year presenting with Amevo. So I'm very excited to do that this year and I'm already planning my wardrobe. 02:03 - Val Kelly (Guest) Oh my gosh, same same. 02:05 - Anne Ganguzza (Host) All right, what am I going to wear? So I'm very excited how many outfit switches. 02:09 - Val Kelly (Guest) Am I going to have Right? 02:11 - Anne Ganguzza (Host) exactly what are my costume changes. So let's first talk about you and how you got started in voiceover, because I know that you still are teaching, correct, yeah? 02:23 - Val Kelly (Guest) So I'm doing a little bit of everything. Yeah, nothing wrong with that, I'll tell you are teaching, correct? 02:26 - Anne Ganguzza (Host) Yeah, so I'm doing a little bit of everything. Yeah, Nothing wrong with that. I'll tell you Nothing wrong with that, and especially if you're teaching, because that's just near and dear to my heart. 02:33 - Val Kelly (Guest) Yeah, absolutely. So I got started in voiceover in. About 1999 was when I first kind of stuck my foot in it a little bit and I didn't really know what I was doing of course, because back then there were only a handful of people that were really booking work. So basically, I just took a class and you know they were like oh, you have a lot of talent. Of course, like that's. You know, the typical thing when you take a class. They're like, oh, you should definitely do this with your life, you know. 03:06 And you're like, oh great, that's exactly what I wanted to hear. Thanks for telling me what I wanted to hear. And then I took a class with these people for six weeks and then I recorded my first demo after six weeks, which was totally crazy. I had no idea what I was doing and it was a commercial demo, so I also really just had no concept of the technique or anything about what I was supposed to be doing. 03:30 - Anne Ganguzza (Host) And probably even the industry, right? I mean being educators. Right, we know Like six weeks is really nothing. It may not have been every day for six weeks. Right that you were training. You were probably training once a week yeah. 03:40 - Val Kelly (Guest) No, it was like once a week yeah exactly Exactly. 03:44 - Anne Ganguzza (Host) So yeah, being educators, we

As voiceover entrepreneurs, we face unique challenges, especially when it comes to retirement savings. Join Anne Ganguzza and Danielle Famble, as they share invaluable insights into the power of high-yield business savings accounts. You'll learn how these accounts can act as a safety net during lean months, accrue interest, and instill the discipline required to save consistently. The BOSSES recount their personal experiences to illustrate how a robust savings account can bolster confidence and enable you to take calculated risks in your business ventures. Plus, discover how the evolution of online banks has transformed the ability to manage finances and receive money easily to benefit our businesses. 00:00 - Anne Ganguzza (Host) Hey Boss, listeners Anne Ganguza here. Think about the legacy you want to leave with your voice. It's more than just getting gigs. It's about creating moments that resonate, that shine, that linger in memory. Let's craft those moments together with coaching that's as dedicated to your artistry as you are. Your voice, your legacy, our journey together. Visit anganguz for more information. 00:31 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, nne Ganguzaa. 00:50 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss podcast and the Boss Money Talk series. I'm your host, Anne Ganguzza, and I am tickled to bring back Danielle Famble to the show. 01:03 - Danielle Famble (Co-host) Hey Anne, thanks for having me back. I've been really inspired by your red lipstick, so I'm wearing my own today. It's called Boss Lady. 01:11 - Anne Ganguzza (Host) I love it and you are definitely a boss lady. Speaking of being a boss and finances, I of course, check my bank statements all the time. 01:21 And can I just say that I first of all, love my business savings account to the point where I think it's like a must have for anybody in the business to just have a savings account, Because when times are lean and we know that this is a volatile industry sometimes we have good months, sometimes, you know, maybe not so good it's important to talk about having a business savings account. And, by the way, I have a high yield business savings account. 01:48 - Danielle Famble (Co-host) Oh, my goodness. Oh, I love high yield savings accounts. 01:52 - Anne Ganguzza (Host) That is a thing, and one thing I do want you bosses to know I am not a financial advisor nor is. Danielle, even though we love to talk about money, we are not financial advisors, so that is our disclaimer. We're just giving you our experiences with finances and growing our company, so let that be our disclaimer. 02:11 - Danielle Famble (Co-host) Yes, this is not financial advice. We're just talking about what we know and what we love and how it's helped us. 02:17 - Anne Ganguzza (Host) There you go, so business savings account. 02:19 - Danielle Famble (Co-host) What are? 02:20 - Anne Ganguzza (Host) your thoughts on business savings accounts. 02:22 - Danielle Famble (Co-host) Like you, I love my high-yield savings account. I absolutely love seeing how much interest that it brings into the account every single month. It is amazing when you think about it. But you also need to make sure that you are putting money into your savings account. 02:39 - Anne Ganguzza (Host) In order to gain that interest, in order to gain that interest. 02:42 - Danielle Famble (Co-host) So really it's not spending or utilizing every dollar that comes into your business, similar to personal finance making sure that you have enough money for the volatility of this industry so that you can pay yourself and pay your assistants or whomever that your business needs to pay in the lean times. It's really important. 03:00 - Anne Ganguzza (Host) Now let me ask you high-yield savings account Now. It used to be back in the day when you had a checking account, banks were offering all these incentives and you would get interest, you know, if you kept in a certain amount of money. Same thing with savings account. But it seems like all of a sudden there's high-yield savings account. Or is it just that I didn't pay attention before? Because all of a sudden I know that my money sat in the bank because I have my Bank of America for like ages, because that just was my bank, but yet it wasn't earning a lot of money, it wasn't earning a lot of interest. And then all of a sudden I was like, oh, look at this from American Express, there's a high yield savings account here and wow, look at that interest rate. I should be maybe throwing my money over there because it wasn't making a whole lot of money. Sitting there Is high-yield savings account, just a thing nowadays. Did it just happen where it just became a thing, or was I missing out all those years? 03:51 - Danielle

00:03 - Anne Ganguzza (Host) Hey bosses, ever feel overwhelmed by marketing? I get it. Let's tackle it together with a VO Boss Blast. We're all about making marketing as enjoyable as voice acting itself. Dive in with me and let's blast off together and let's turn those marketing challenges into victories. Sign up today at VOBoss.com. 00:27 - Tolu Kolade (Ad) Hi Anne. My name is Tolu Kolade. I am a Nigerian and I love your podcast. I listen every week. I discovered it last year and I must say it has been an incredible eye-opener for me, helping me to get better in my craft, even as an Nigerian and an African. There are many tips that are so useful for me and, guess what? You inspired me to also create my own podcast, which is also based on voiceovers. So I love what you do and keep doing what you do, thank you. 01:02 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a vo boss. 01:20 - Anne Ganguzza (Host) ! hey everyone, welcome to the VO BOSS podcast and the boss superpower series. I'm your host Anne Ganguzza and I'm here with the very lovely Lau Lapides today. Hey, annie, so happy to be here. As always, law, you look lovely. 01:37 - Lau Lapides (Co-host) Thank you gorgeous today. You do too. We're getting ready for summer that's right. 01:42 - Anne Ganguzza (Host) That's right. You know it's funny because I just celebrated my eighth year for VO Boss. Woohoo, woohoo, yeah, eighth year and things have changed. I'll tell you what in podcasting and, of course, in our own industry, but I used to only do this audio. But the way technology has evolved I mean, everything is video content and on camera and it just has changed. So we have to be prepared not just for doing the voice, but I had to do my hair this morning and do the color coordination and the outfit, so wait are you trying to tell me that you may have to be on camera? 02:16 yes, we may have to be on camera as voice actors, and that's like remember everybody in the beginning I got into voiceover so that I didn't have to show my face. But guess what, guys? There's an entire world of opportunities that law firsthand can talk about in terms of casting right and on-camera work. 02:36 - Lau Lapides (Co-host) Yes, and you can talk about it too, because you're always webcasting. This is true Podcasting and on-camera social media. 02:43 - Anne Ganguzza (Host) Content Casting with. 02:44 - Lau Lapides (Co-host) Zoom, I mean it's endless. On-camera social media on-casting with Zoom, I mean it's endless. We are on, on, on camera and we were just talking about this before and I think it's really important for voiceover talent at all levels to be thinking about potentially nabbing some on-camera work. Yeah, Really, the opportunities are there, they're vast. Yes, it gets slow and there's ebbs and flows, just like there are in voiceover. 03:04 But if you are going to reach out, say, for instance, to an agency, and you say, well, I want to get some more reps or I need a rep. 03:10 I don't even have a rep, how do I do it? One of your checkboxes, if you can, is the fact that you are able, capable and willing and wanting to do on-camera work, because a lot of the agencies, especially the boutique agencies, will sign you what they call across the board, meaning they're interested in you as a voiceover talent, but they also want to know you can do on-camera commercial work or print work or anything that has to do with, maybe, a non-broadcast industrial. So I would say I mean one of the things I always say to our coaching clients is think about it. If you absolutely do not want to be doing it, be honest and don't do it, because there's a huge line behind you of actors that want to do it. Yeah, absolutely. And we convert many voiceover talent to also do on camera and have that combo on their resume and they love it. And oftentimes they say, oh, I had no idea how fun this was, I thought I had a face for radio. And I say you have to retire that old, stupid phrase. 04:13 - Anne Ganguzza (Host) Yes, it is old and stupid. 04:15 - Lau Lapides (Co-host) You're absolutely right, and let me tell you the stranger, you look the odder, you look the more real, you look the more work you get. You're going to get more work than a supermodel. 04:26 - Anne Ganguzza (Host) Yes, the more desirable you are. Absolutely Flaws and everything, guys. I mean I actually love that the camera is embracing these things now, because real people, right, real people. 04:38 - Lau Lapides (Co-host) Real people. There's an agency in New York, Annie, that's pretty hip. It's called Funny Faces and they represent only real people. Now, those are actors still. They're trained actors. But they're actors that specifically do not look like model types, which is most actors and they're getting most of the work because they want just like

00:02 - Anne Ganguzza (Host) Let's create your next demo together. As an award-winning demo producer, I'll work closely with you to craft a demo reel that showcases your unique talents and strengths. My personalized approach is going to ensure that your demo stands out from the crowd and gets you booked. Book a free 20-minute consult today and get started at annganguzacom. 00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, nn Ganguza. 00:46 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast. I'm your host, Anne Ganguza, and I am delighted to bring back to the show for our Real Boss series, Mr Tom Deere. Hi, Hi. 00:58 - Tom Dheere (Co-host) Tom Hi, hi hi. 00:59 - Anne Ganguzza (Host) Hi Tom Dheere, Real Boss, Tom Dheere. 01:01 - Tom Dheere (Co-host) Yeah, Real Boss and Ganguza. Always great to talk to you. 01:05 - Anne Ganguzza (Host) You too. You know, tom, it's been a week. Oh yeah, yeah, it's been a week, for some reason. I gave a couple of workshops and I've talked to a few people that have just started out in this industry and a few people that have been in the industry for a couple of years, and I constantly I know you hear this all the time because you're the VO strategist I constantly get people who are just so frustrated and they can't get work and they want to give up, and I don't know how many times I can say it's hard, guys. I mean, it just is hard. The work doesn't just come easily, and I feel as though we need to spread some encouragement out there for those bosses who are wondering what's going on. What did I just do? Am I embarking on a career and I'm not seeing any work coming in? 01:53 - Tom Dheere (Co-host) But I think we need to maybe get real, tom yeah, and talk to our bosses, okay, well, the first thing I want to say on that is that for those of you who have put more than one cent, more than zero cents, into trying to become a voice actor, congratulations. 02:13 - Anne Ganguzza (Host) Yeah. 02:14 - Tom Dheere (Co-host) You should be Absolutely Praised and applauded for putting out money and money. You know money is money. Money is obviously what it is, but it's also what it represents. Spending money always represents an investment of some kind, whether it's buying a piece of bubble gum or a new car. Is that you're investing in this thing that you hope will make you happier or make your life easier or move your life forward in some way. So that's encouragement nugget number one. Be proud of yourself. Be proud of yourself that you're watching this video at all bosses. Be proud that you're taking the time out of your very busy day to learn ways to move your voiceover business forward. So just the fact that you're listening to this at all should be applauded. 02:59 - Anne Ganguzza (Host) And even if we back up further, I mean, first of all, congratulations on actually taking the step to being an entrepreneur. I mean, really, that's like step number one is that you had to make a decision, that you wanted to go into business for yourself, and that is something that the majority of people don't do. And so for those that do, take that leap of faith and say I am going to start a business, that is to be commended. That is to be commended. It takes bravery, it takes courage and, again, as Tom said, with the investment, that's a risk. So right now, right off the bat, you've taken risks that you're not quite sure if they're going to pay off or not. 03:37 - Tom Dheere (Co-host) Right, and Anne and I will not blow sunshine up your nose and tell you that everybody who works with us or wants to be a voice actor has a 100% chance of becoming a voice actor, because that's just not the reality. But Anne and I do everything in our power to set you up for success so you can make all of your dreams come true of being whatever kind of voice actor is your perfect voice over day, whether it's an e-learning narrator or a cartoon narrator or an audiobook narrator or what have you. But putting yourself out there and saying, I'm going to take this risk, I mean you should be commended on an internal level that you've made that decision. But here's the other thing and I have a lot of experience with this is all of the external factors that are telling you not to do it and you're like, screw you guys. I'm going to be a voice actor Because I had a lot of people in my life, professionally and personally, who didn't understand what I was trying to do Me too and didn't respect what I was trying to do and would mock me behind my back and to my face. 04:40 I remember I was a head host at the time the busiest Applebee's in the world and would mock me behind my back and to my face. I remember I was a head host at the time the busiest Applebee's in the world and I was the guy that ran

The BOSS Anne Ganguzza sits down with the dynamic Laura Doman, discussing her creative journey from high-tech sales to on-camera/voiceover actor. Her story is a testament to the power of following your passion, no matter your stage of life. The BOSSES explore the evolving landscape of on-camera and voiceover work, highlighting the growing demand for diverse and older talent. They discuss strategies for combating ageism, including the use of humor and embracing one's unique qualities. The BOSSES reflect on the dynamics of working with younger teams and the importance of authenticity in creating memorable roles. The conversation also touches on empowering women in the voiceover industry and how past professional experiences can complement new ventures. 00:02 - Anne Ganguzza (Host) Hey guys, Anne Ganguzza here. Imagine a voiceover journey where every step is filled with discovery and growth. That's the path I want to work on with you, through nurturing coaching and creative demo production. Let's unveil the true potential of your voice together. It's not just about the destination, it's about the gorgeous journey getting there. Are you ready to take the first step? Connect with me at anganguzacom. 00:32 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:50 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am very excited to have with me in the studio a special guest on-camera actor, video communications coach, speaker and author, Laura Doman. Laura's voiceover and on-camera credits include commercials and industrials for AAA, home Depot, the United Way, equifax and Bobo's Oat Bars, as well as many more, and lead and supporting roles in films, tv web series and new media. Laura, I am so excited. Thanks so much for joining us on the show today. Oh, thank you, anne. It's such a delight to be here, yay. Well, let's start off for the bosses who are not familiar with you Tell us a little bit about your journey into acting, because I know you've been in acting forever and voiceover and, yeah, how it all started? 01:40 - Laura Doman (Co-host) Well, I guess I would just say I am in my second childhood andA having the time of my life. I am definitely in that third stage of life, but acting is something I've always loved. I was the little kid putting on plays in the neighborhood all through school. I did the morning announcements in high school. 01:56 - Anne Ganguzza (Host) Oh, of course you did. I can totally hear that yeah. 02:00 - Laura Doman (Co-host) And I had a lot of fun. I even trained other kids how to do it, because the school found it was one way to get the kids to finally quiet down in homeroom and listen. Well, I ended up going into a corporate career, but I ended up in high-tech sales, where my favorite thing was surprise, surprise presentations, being able to go to conferences, be a speaker, anything where I could just do a little razzle-dazzle in front of people. After I did that for a number of years, though, I took a straight turn off to the right and became a stay-at-home mom, something I never envisioned, but that gave me a chance to take a look at what do I really want to do with my life? And once my kids got old enough, I decided hey, you know, we're not getting any younger. When I'm on my deathbed I don't want to have any regrets. And when I was in my corporate job, I would sneak out of some of those sales calls. 02:53 And I did do on-camera commercials. I did some film roles, I did some TV commercials. I did a little bit of everything, and I said you know what? I'm going to dive into it, what the heck? And so I did, and I started first on camera. And just for anybody who's wondering if you're too old to get started, that was, oh, I was in my mid to hear it, but she is. She was in the musical theater and she was begging Mom. I really want to do film and TV and all I could think of, as the responsible parent, was school let's think about this. And I thought, well, she may not get into any agency. Somebody picked her up and then they were looking for older actors, so I dusted off my materials. I did that. I ran into a friend who told me you can get some real voiceover training. I found the Atlanta VoiceOver Studio, which is incredible, and then I had both of those going and that's where my acting career just sort of took off. 03:56 - Anne Ganguzza (Host) Wow, so did you find that you were getting on-camera roles first and then voiceover, or were they both kind of coming at the same time? 04:05 - Laura Doman (Co-host) Well, definitely the on-camera. And I had enough hubris to think well, I had experience, I had training way back when I could just do it and I booked a bunch. All of a sudden I realized I do

Learn how to transform money aspirations into concrete financial plans in our next episode of the Boss Money Talks series with Danielle Famble. The BOSSES guide you through setting precise financial goals, breaking down larger targets into manageable segments, and preparing for the variable and unpredictable income streams that are so common in the voiceover industry. The BOSSES dive deep into strategies for creating financial freedom through strategic growth. They discuss the powerful impact of investing in yourself and your business, whether that means hiring help, taking breaks for self-care, or seeking out coaching and training. Tune in to discover how financial stability can lead to better business decisions, higher quality work, and long-term success in the competitive world of voiceover. 00:01 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the VO Boss Blast. Find out more at voboss.com. 00:28 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO Boss. Now let's welcome your host, nne Ganguza. 00:47 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Money Talks series. I'm your host, Anne Ganguza, and I'm here again with the lovely Danielle Famble to talk money today. Hey Danielle, hey Anne, it's good to be back with you. Yes, I love talking money, me too. 01:05 Money money, money. So, speaking of money, we were just having a conversation where we love to. Well, I love to shop online. I will readily admit that, and I think it's important that we think about do I have the money to spend on this? Do I have financial goals for my business? Do I have the money to spend on this? Do I have financial goals for my business? 01:24 Because another thing that I will also do with my students is when they first start working with me, they have to fill out a goal sheet, and I think that a lot of times, we know what performance goals I want to get work. I want to work in this genre, I want to get an agent. We have all the performance goals and, oh, I want to have a business, or I want to have a thriving business, but I don't think many of us get very specific about financial goals. Again, it's one of those things where I think people think if they don't look at it it's kind of like don't look at my credit card statements that maybe they'll go away. But no, we've got to really keep our eyes open and look to the future, and I think it's a good time to talk about how to set financial goals for your business. 02:04 - Danielle Famble (Host) Yeah, no. That's really important because for me in the past I've always just said with a financial goal, I just want more. I want to make more money, I want to have more, and it's not specific at all, it's just more or mentality. What you're lacking in that specificity tells you what is enough and how you know when you've reached your goal, so that you can either make more goals or become more targeted on that goal. So more usually was my goal and I never felt like I hit it. 02:39 - Anne Ganguzza (Host) Or for me it would be like oh well, I want to make a six-figure income, and so I don't think that's specific enough. Right, right, like how do I get to that six-figure income from day one right and day 30 and day 60, like on a monthly basis or on a weekly basis? How am I achieving those goals? 02:58 - Danielle Famble (Host) Yeah, and I think what you could do then is say, okay, if you want to make a six-figure income, okay, what is six figures? Is it specifically $100,000? Is it $ Five hundred thousand? Five hundred thousand dollars? All of these things are absolutely possible, but what is the specific six figure For me? If I were saying you know I want a six figure income, I would want to say, all right, is it one hundred thousand dollars? If it's one hundred thousand dollars, then you can divide that by 12. Yeah, just round numbers and then figure out that you need to make that number per month and you'll know monthly if you're on target to hit that amount or not, also considering things like expenses and taxes and things like that. So it's a question of are you wanting to just bring in that amount of money? Are you trying to bring in that amount of money after expenses? Like, getting specific about these financial goals really helps. You know when you've hit your target or not. 03:54 - Anne Ganguzza (Host) Right, right. And the more specific I think you can get, I think, the more achievable it may seem to you. Because it's all well and good to say I want to make I don't know. $8,000 a month, right? So

Join us as we navigate the captivating world of character creation in voice acting with MCVO Agent Lau Lapides. The BOSSES unpack the essence of building characters across various domains—whether it's animation, commercial, corporate, or e-learning—emphasizing the crucial role of authenticity and depth. Discover how understanding a character's choices, morality, and actions can elevate your performance from mere impersonation to truly embodying the character. By thoughtfully considering the script's intent and adding your unique touch, the BOSSES aim to help you craft characters that deeply resonate with your audience. Tune in and embrace the complexities and creative challenges of character development with us, ensuring your performances are both genuine and relatable. 00:00 - Anne Ganguzza (Host) Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VioBoss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand the ViBoss Blast. Find out more at VioBosscom. 00:24 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:43 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am here for the Boss Superpower Series with my lovely guest co-host, Lala Pides. 00:55 - Lau Lapides (Host) Hey Anne, so happy to be back, as always. 00:59 - Anne Ganguzza (Host) Ah Lal, I love you. You're such a character. 01:03 - Lau Lapides (Host) I love you right back, super lady. 01:07 - Anne Ganguzza (Host) You know, speaking of characters, I have a lot of friends who do character acting a lot of really wonderful friends and they absolutely love it, they're very passionate about it. As a matter of fact, a lot of students that I talk to that want to get into voiceover. They want to be a character, they want to be in animation and I thought it's appropriate because we're characters, no matter what we do in voice acting today, and not everybody thinks of it in those terms. So I thought maybe we could concentrate on what characters we are today. 01:36 - Lau Lapides (Host) That's an interesting topic because I think that a lot of creatives think of character in a very artificial kind of sense, as almost a caricature a caricature instead of a character, a well-drawn character with depth, and dimension. So like, yeah, what is that character? How do we define that character? It's a great question. 01:58 - Anne Ganguzza (Host) That's a good question. So, Lo, how do you define character and how you need to be a character? Or do you need to be a character, or do you need to be a character in voice acting? 02:07 - Lau Lapides (Host) Well, I think the first thing I think about is from that morality standpoint of thinking about character. When we say, oh, that person has a lot of character, they build their character, they have a very strong character, they have a moral character. I always think of it as someone who is strong, someone who has a backbone, who has courage, and someone who is well-drawn, well-built, someone who has those three dimensions, who has depth, who's interesting, who has integrity. I mean thinking about all the layers that go into what character actually is. I don't necessarily think of like cartoon or animation or something that's unreal. I think of something that is actually real and dimensional. And then I go from there, I start to dive in and say, ooh, what does this building of this character from an actor's standpoint? What does that mean? How do we build a character from the ground up, taking our breakdown, taking our description and really detailing it, really adding our own unique dimension to that that becomes our character? 03:11 - Anne Ganguzza (Host) And is it necessary that you are a character in voice, acting for every script? Are you a character? 03:19 - Lau Lapides (Host) Well, I think that only is about how you define character. If I define character as every single solitary role that I could possibly play is a character, possesses character and has character elements to it, then I would imagine yes, you're a character, whether you are a narrator an audiobook reader or whether you're a medical tech person, you're a character. 03:44 - Anne Ganguzza (Host) Absolutely, and I think that in order to really resonate, I think, with the script and resonate with the listener, you need to truly embody that character, and I think it's important that we're not trying to necessarily impersonate a character, right, it's more or less being that character in the moment, right, and I know that a lot of times when you are speaking in the moment, all the things that used to matter to you like

Discover indispensable strategies for maintaining an engaging online presence, even when social media fatigue sets in. From MySpace and Facebook's early days to today's multifaceted platforms, Anne and Tom explore how social media has transformed into a cornerstone for business promotion. Learn to create content that captivates both human audiences and social media algorithms, and understand how mastering these algorithms can elevate your marketing game. Gain insights on how social media plays a crucial role in purchasing decisions and the etiquette voice actors must follow. The BOSSes share essential tips on how potential clients vet companies and individuals through their social media presence. Experience the power of video content and the importance of authenticity in connecting with your audience. Learn why the algorithm favors video and how being genuine can build trust and likability among your followers. Anne. andTom address the continuous challenges in voice acting, emphasizing the need for consistency, strategic planning, and adapting to industry trends. 00:00 - Anne Ganguzza (Host) Hey, how's it going? Bosses Anne Genguza here. Elevate your voiceover game with our VIPeeps membership. With VIP membership, you can access our extensive library of over 350 hours of pre-recorded workshops. Whether you're interested in commercials, promos, character animation, audiobooks, video games, corporate narration, audio description or dubbing, our workshops cover it all. Plus, as a VIPeeps member, you'll enjoy a 15% discount on current workshops and complimentary free monthly workshops to further develop your skills. Join VIPeeps today at vopeepscom and take your voiceover career to new heights. 00:44 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 01:03 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Boss Series. I'm your host, Anne Ganguzza, and I'm delighted to bring back Real Boss Tom Dheere to the show. 01:15 - Tom Dheere (Guest) Hello, hey, , hello, hello, hello. 01:17 - Anne Ganguzza (Host) How are you? 01:19 - Tom Dheere (Guest) I'm good, how are? 01:19 - Anne Ganguzza (Host) you, I'm good, tom. I have to apologize for being late because I was creating content for my social media. And it's still a thing you would think, after all these years, tom, both you and I have been active on social media, it would get easier, like maybe quicker, but it just doesn't. I mean, it is time consuming. I think we should talk about it, because real bosses need to get out there on social media and present themselves as real bosses. 01:47 - Tom Dheere (Guest) This is also one of the questions that's most asked of me, as the video strategist is talking about how to come up with an effective social media presence. So, yeah, I think this is one that a lot of people are going to want to tune in for. 01:58 - Anne Ganguzza (Host) Sure, social media has just well, it's just blown up, obviously I mean, but back in the day, back in the day when I first got into voiceover, there wasn't much social media out there. Facebook was just now. I'm dating myself, right, facebook was just evolving. 02:14 I think I've been part of Facebook since its evolution which was in gosh the early 2000s right, and so Facebook was the first social media and then other ones popped up after that and they've just exploded and then I think they kind of went beyond where people are now like, possibly social media tired. Oh God, yes, I have social media fatigue, social media fatigue, but yet there's still very much a necessity for running our businesses and advertising our businesses. 02:47 - Tom Dheere (Guest) Yes, I think I joined Facebook in 2007. And before that I had a MySpace account which I was active on. If you remember MySpace. 02:55 - Anne Ganguzza (Host) I do. 02:56 - Tom Dheere (Guest) And there was a little bit of voiceover stuff going on on MySpace. And then Facebook came and the interface was just, you know, superior, so everybody migrated. Myspace still exists, but it doesn't even look remotely what it used to look like or function Now. It's only for musicians or something like that. 03:10 - Anne Ganguzza (Host) Facebook was great in the beginning. Remember. 03:11 - Tom Dheere (Guest) Yeah, back in. It was just like what are you doing? You know, you just post what you're doing. This is what I had for lunch. 03:16 - Anne Ganguzza (Host) Yep exactly. Nobody still cares what I had for lunch. 03:23 - Tom Dheere (Guest) I don't care what I had for lunch. 03:25 - Anne Ganguzza (Host) Well, I do, because now I'm into health and so sometimes people want to know what I mean. There you go. 03:31 - Tom Dheere (Guest) Right, okay, I think that's the first thing to talk about is like why s

Anne welcomes the talented Tawny Platis, an accomplished voice actor and viral content creator. Tawny shares her compelling story, from her early days in childhood acting to launching a successful retail business at just 18, and ultimately thriving in the competitive voiceover industry. Their conversation unearths the business behind content creation and the effort required to engage audiences effectively. The BOSSes insights reveal the importance of passion and joy in crafting content that resonates, whether it's through comedy or informative storytelling. Tawny recounts her own path to becoming a viral sensation and shares how blending various skills and experiences can lead to a fulfilling and impactful career. Tawny shares practical tips for newcomers, from adapting one's voice for various professional settings to building a solid business foundation. 00:02 - Anne Ganguzza (Host) Hey bosses, are you struggling with that ever-elusive, real, conversational, authentic, like you're talking to your best friend, Reed Book? Coaching with me and I'll help you take your voice over to a real and believable place. Find out more at annganguzacom. 00:21 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:40 - Anne Ganguzza (Host) Hey, hey, everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am so very excited to have with me in the studio special guest voice actor and boss viral content creator, tawny Plattis, packard, raid, shadow Legends, raycon Headphones and a billion more Too many for me to read. She's also currently the voice of Harmony's mom in the House on the Outland series by Make Animations and is going to play Sophie Bott in the upcoming Garbage People film now streaming on Tubi Tawny yay, you're here Finally. 01:23 - Tawny Platis (Guest) It was a long time coming. I'm so happy to be here. 01:26 - Anne Ganguzza (Host) Well, thank you so, so much for taking a piece of your busy day and talking with us. Gosh, I've been following you for a long time and, I think, to a lot of people in the industry. All of a sudden they're like hey, have you seen this girl with this? Is it the 10 different styles of voiceover? Which is where I? That's the big one, that's the big one, right? Have you seen this girl? I'm like gosh, she's amazing and I'm like I've known that for many years. So perhaps you could take our bosses, who are not as familiar with you as I am and, by the way, I've been a fan of yours and I've watched you like rebrand, like through my eyes, and we could have five episodes talking about what a boss you are. But why don't you tell our bosses a little bit about your journey into voiceover and your career as it stands today? 02:13 - Tawny Platis (Guest) Yeah, I actually got my first voiceover job when I was six years old for a local radio station in San Diego, but my first on-camera role was for a baby blanket ad, also local to San Diego, when I was about four months old. So I've been doing this for a lot of decades now and kept doing that, you know, local child actor type of stuff until I turned 18. And then I started a retail store because I think we both know at this point, you know, the acting biz is very volatile. 02:41 So I was like I need to make sure I have like a backup plan just in case. This doesn't work out. So my backup plan was to start a retail business. Funny enough, what were you retailing? Just out of curiosity, if you're familiar with like consignment type stores like Buffalo Exchange, I did that, but it was like baby and maternity stuff. 02:58 - Anne Ganguzza (Host) Oh, wow, I love that. And was that just something you decided to do on your own Kind of? 03:03 - Tawny Platis (Guest) I had worked retail. I started working retail when I was like 15, 16, I want to say and I had a knack for it. I was pretty good at sales and I was like I think I could open a store, I think I could do this. I love that. So I was 18 and I did that my senior year of high school. I started doing that. Everybody else was getting ready to go to college and I was opening a store in the neighborhood over to mine and I built it up. It was just me, one other person from this little 500 square foot hole in the wall spot over two years to a 5,000 square foot warehouse type of store and it had 10 to 15 employees. And our biggest year, we did a little under a million dollars in sales. 03:40 So I went from doing like $150 a day in sales to doing that and being able to be financially independent by the time I was 23. 03:49 - Anne Ganguzza (Host) So yeah, that's fantastic. Now, that's one part of your story I was not familiar with and that's fantastic. At a young age, the entrepreneur comes out, the boss entrepreneur. So I can only imagine that that really helped g

Discover the keys to financial success in your voiceover business with our latest episode featuring the savvy money boss herself, Danielle Famble. Learn how to categorize your business expenses to maximize tax benefits and streamline your finances. From new equipment to that signature lipstick you love, learn how to turn everyday purchases into strategic business investments. Danielle shares her expert advice on the importance of collaborating with accountants and bookkeepers to ensure every dollar spent works for you, boosting both profitability and business accountability. Our conversation also includes actionable tips for managing your finances effectively, focusing on understanding profit and loss statements. Regularly reviewing your financial statements can prevent overspending and foster business growth, and we provide the know-how to keep your budget healthy. 00:01 - Anne Ganguzza (Host) Hey bosses, Anne Ganguza here. Are you ready to take the next step in your voiceover career? At Anne Ganguza Productions, I specialize in target marketed coaching and demo production that gets you booked. If you're thinking about elevating your performance or creating an awesome demo, check me out at annganguzacom. 00:22 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, nne Ganguza. 00:41 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss podcast and the Boss Money Talk series. I'm your host, Anne Ganguzza, and I'm delighted to bring back our resident money boss, Danielle Famble, to the show. 00:55 - Danielle Famble (Co-host) Danielle- hey Anne. 00:56 - Anne Ganguzza (Host) Yay, welcome. How are you today? 00:58 - Danielle Famble (Co-host) Hey, I'm great. How are? 00:59 - Anne Ganguzza (Host) you doing? I'm doing awesome. Well, danielle, I bought a new lipstick for the show, a new lipstick the new Red Boss lipstick. Those people that know me know that I'm all about my lipsticks and I talk about my lipstick brand and I use my lipstick and my colors for my branding, for my business. And I started to think, well, okay, can I expense this lipstick? Right, can I expense this lipstick? And so I chatted with my accountant to find out if it was possible to do that, and you know what it is. So I am so excited that I can now put lipstick. And we all know about these headphones. I was like, yeah, I know I could have expensed these headphones. It's a business expense, but guess what this lipstick is too. 01:45 And I think it's important for bosses to understand a little bit I think more about. We talked in our last episode about how important education was to the bosses. It's important to educate yourself on the basics of, let's say, bookkeeping for your business, like what sorts of things do you spend money on and how do you categorize them. I think that's an important aspect of bookkeeping. What are your thoughts on that, danielle? 02:09 - Danielle Famble (Co-host) Oh yeah, that's really important. It's important to know how your business is working and bookkeeping is sort of the daily ledger of what money is coming in and going out for your business, knowing even the basics of bookkeeping and the basics of bookkeeping. In our last conversation, our last episode, we talked about the bookkeepers or people that you might have on your team, which they may be doing it, but you, as the VO boss, should understand even just the basics of bookkeeping for your business. So you know, when I spend money on this lipstick or these headphones or a new microphone, these are expenses that can be expense for my business. And what are the categories that you can expense things in your business. I recently bought a ticket to go to another one of the voiceover conferences and so I was thinking, okay, how am I expensing this? What account am I using for it? Making sure it's in my business account and it's going to be expense for continuing education. So I know the different categories and what you can expense in your business. 03:09 - Anne Ganguzza (Host) And I think it's so important because before I actually had an accountant and I was trying to do this all on my own and I'm like, well, all right, at least I learned that I needed to have right. We talked how important it was to have that separate business account. 03:20 But, then all of a sudden it was like what are my expenses, right? I just started throwing everything in and then it would always ask me what's the category? And I'm like, oh, I didn't think about what are the categories that are useful in your bookkeeping for voiceover? And I thought, wow, there's equipment, my internet connection. How do I classify that right? Subscriptions. 03:40 - Danielle Famble (Co-host) SourceConnect. Even I pay for extra storage with Google, with my Gmail. That kind of thing c

Immerse yourself in the art of building and sustaining your business. In this episode, the BOSSES highlight the critical role of consistent auditioning and active marketing, emphasizing the necessity of maintaining strong connections with industry professionals. Overcome fears and harness your unique personality and energy to make genuine connections. Get inspired by our creative marketing techniques, including SMS and email outreach, and learn how to ensure you're always top of mind with potential collaborators. The path to success requires more than just setting up a business; it demands passion, dedication, and relentless hard work. Join us and discover strategies to elevate your voiceover business and rock your business like a true boss! 00:02 - Anne Ganguzza (Host) Hey Boss, talent Anne Ganguzza here with a quick shout out to those who are a little freaked out about marketing VLBoss Blast is your secret weapon making your marketing manageable. Your voice deserves to be heard. Join us at vlbosscom and start your marketing campaign today. 00:22 - Testimonial (Announcement) I've just finished listening to Creative Brilliance with Improv, nne and Law, and all I can say is yes, ladies, improv is absolutely one of my favorite activities, and the life of the pre-life is real. Remembering that the run-in line, or your lead lead in line, does not only exist at the beginning of your read, but throughout, it's a critical activity. The running conversation that has to happen in your head truly makes a difference. So, ladies, thank you so much. I greatly appreciate it. 01:02 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anne Ganguza. 01:22 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am here with my boss superpower business buddy, Lau Lapides. Hey, Lau, how are you today? 01:38 - Lau Lapides (Co-host) Annie, fabulous, how are you I? 01:38 - Anne Ganguzza (Host) missed you. I know it's been a while it has been too long Lau, and so I asked how are you? How's it going? I mean, what have you been working on? 01:46 - Lau Lapides (Co-host) Well, let me just say this I haven't had a booking in a while. 01:50 - Anne Ganguzza (Host) Really yes. Well, how often are you auditioning? 01:54 - Lau Lapides (Co-host) I'm auditioning every day for like an hour, maybe even two, and I'm waiting for my agents and I have a few agents to send me things and they haven't. 02:06 - Anne Ganguzza (Host) And I'm really upset. Well, I think maybe it's time for us to sit down and have a talk about getting real and really talking about what does it take to get work in this industry. I don't think. Maybe waiting for your agents and you know this as an agent is necessarily something that you want to be doing. I think let's talk about how we can be proactive as actors, because I hear that a lot. I mean, thank you for that little role play Lau. 02:31 - Lau Lapides (Co-host) I was just about to say. I actually spoke with a coaching client this week who gave me that exact conversation and I wanted to role. Play that with you because it's common. 02:42 - Anne Ganguzza (Host) Now I have so many students that talk to me and say are we ready to make that demo? I mean, why do I need more sessions? I'm like if you could do some more homework I give homework, I'm a homework girl and so they could be practicing scripts like an audition, like auditions, every single day. And yet at the end of a week they might've recorded one or two. And then they're like well, why am I not any closer to my demo? I'm like well, how much work have you put into it? 03:09 - Anne Ganguzza (Host) So yeah, that's an excellent, excellent topic. 03:14 - Anne Ganguzza (Host) What does it take? How much do we have to put into our careers? Yeah, get out what you put in. 03:19 - Lau Lapides (Co-host) Well, listen, you're taking the words right out of my mouth. Like we're sisters, east West Coast sisters. I was just about to say you get out of it what you put into it. 03:32 - Anne Ganguzza (Host) It sounds so cliche, but I'm telling you, I'm saying that more than ever now, and the truth is. 03:35 - Lau Lapides (Co-host) The truth is we're even grinding more these days for less at times, because of the saturation of competition, so you just have to put that into your equation. 03:48 - Anne Ganguzza (Host) And I like that you brought that up, because now we've got evolving moving parts too, right. I mean, 10 years ago, the industry was a particular way. There were so many people in the industry, but I'll tell you what it's more saturated than ever. I'm not here to say that there isn't work, because there's a ton of work out there. However, my goodness, you have to realize that and I say this how many tim

How do you determine your worth as a voice actor, especially when you're just starting out? Join Anne and Tom as we unravel the complexities of setting rates in the voiceover industry. We challenge the misconception that newbies should work for less and emphasize the need for a solid base studio session fee. From understanding SAG-AFTRA and Global Voice Acting Academy (GVAA) rate guides to navigating the nuances of broadcast and non-broadcast work, we provide practical insights that empower you to establish your value right from the get-go. Efficiency and quality are your best allies in commanding higher rates and securing repeat clients. Learn the essential strategies for managing your career, from cultivating new leads and staying updated on market trends to understanding client churn. We'll share actionable advice on how to keep your pipeline full and stay ahead of the curve in this ever-evolving industry. 00:01 - Anne Ganguzza (Host) Hey boss listeners. Are you ready to turn your voiceover career goals into achievements? With my personalized coaching and demo production, I'm here to help you reach new milestones. You know you're already part of a boss community that strives for the very best. Let's elevate that. Your success is my next project. Find out more at anneganguzzacom. 00:26 - Intro (Announcement) It's time to take your business to the next project. Find out more at anganguzacom. It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza. The boss, a VO boss. 00:46 - Anne Ganguzza (Host) Now let's welcome your host, Anne Ganguzza. Hey, hey, everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguza, and I am here on the Real Boss series with my co-host, Tom Dheere. Hey, Tom Dheere, how are you? 00:57 - Tom Dheere (Host) Hello Anne, how are you doing? 00:58 - Anne Ganguzza (Host) Real boss. Yeah, hey, Tom, as a real boss. How's your year going? By the way, it's gone by so fast already. 01:06 - Tom Dheere (Host) First quarter gone. 01:07 - Anne Ganguzza (Host) Yeah, first quarter and tax season is already coming. 01:10 - Tom Dheere (Host) Well, I mean, we filed, I filed and I got paid already. So yeah, oh, very, very nice. 01:15 - Anne Ganguzza (Host) So, speaking of numbers, you're a numbers guy, so how's your year going? 01:20 - Tom Dheere (Host) It's funny because I just did my first quarter analytics financially and I think I'm like literally like $300 ahead of first quarter 2023. 01:32 - Anne Ganguzza (Host) Congrats. 01:33 - Tom Dheere (Host) Can't complain about that. 01:34 - Anne Ganguzza (Host) Being ahead is always a plus, always a plus and myself as well, and I'm ecstatic that I got paid already from the government, so that's good. I'm going to reinvest that in my business. But I love talking real numbers, like real money. So I thought it would be good to talk about real money, because so many times I have students who just get into this industry and they get that first job where somebody's interested in their voice and then they panic and they say, oh my God, they've come back to me and they want to know what I'll charge for this job and I thought we should actually. Let's talk about that. Let's talk about those numbers. How do people come up with those numbers? 02:13 - Tom Dheere (Host) Right. It's funny because, like we could just say, well, just go look at the SAG-AFTRA contract if you're union, or go look at the Global Voice Acting website if you're non-union, and this will be the world's shortest podcast episode. 02:24 - Anne Ganguzza (Host) That's it. Gvaa rate guide and SegAftra Boom and you're done. 02:28 - Tom Dheere (Host) But, as you well know, it's a lot more complicated than that. But I want to do a little bit of myth busting real quick. A lot of voice actors coming into the industry think hierarchical. They think vertical, as in. Since they're just entering the voiceover industry, they should get paid the lowest and the people who have been in here the longest should get paid the highest. And that is not necessarily true. I mean, if there's one thing I've learned in the 25 plus years I've been doing this is that the last gig I got isn't always the worst paying gig I've got, and then the next gig I've got isn't always the best paying gig that I've got. 03:08 - Anne Ganguzza (Host) It fluctuates, it just does right. I mean, before the rate guides. Well, I think there was always SAG-AFTRA, but SAG-AFTRA mostly concentrated on things that were national and broadcast right, and so national, regional, local, anything that was broadcast. So what was a girl to do back in the early years when I was there trying to figure out what do I charge? And literally it set myself into a panic and I always, tom, had to pretty much just kind of wing it and guess what? I think t

Get ready for an epic conversation with the one and only Jon Bailey, the voice behind Honest Trailers and one of the voices of Optimus Prime. Jon shares his unique journey into voice acting, from his unexpected start and overcoming the early hurdles of being labeled "just a YouTube voice" to establishing himself as a renowned actor in the industry. We discuss the importance of performance background and how platforms like YouTube have become integral to shaping modern voice-acting careers. Authenticity and resilience are the cornerstones of lasting success in the entertainment industry. This episode illuminates how maintaining a genuine persona can inspire others, with practical advice on consistency, branding, and leveraging mentorship. 00:01 - Anne Ganguzza (Host) Hey, bosses want to be that well-rounded talent that's always in demand. I offer coaching in a variety of genres, including commercials that grab attention, medical narrations that educate, corporate scripts that inspire and e-learning modules that engage. Find out more at anganguzacom. 00:24 - Intro (Host) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anne Ganguza. 00:43 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am so excited to have a very special guest in the studio with me today Epic voice guy of the four-time Emmy-nominated Honest Trailers, the sixth voice of Optimus Prime and over 20 other Transformer characters and voices for Marvel, disney and many, many more and the credit list just goes on and on, but this is a finite amount of time that I have with you, so I am going to let you talk. Welcome, Jon Bailey. 01:17 - Jon Bailey (Host) Thank you. It's good to see you again after 100 years. I said 500. 01:21 - Anne Ganguzza (Host) So, yes, we go way back. At least we were just discussing it like 16 years it is. I said 500. So, yes, we go way back. At least we were just discussing it like 16 years, gosh, when you first got into voiceover and I have watched you over the years become this incredible success. Bosses I mean, this is the VO Boss podcast. We are talking very boss-like. We are talking very boss-like strategies and hard work. Jon, I am so, so happy for all of your successes and so proud of you, my gosh, because I know in the beginning it was a struggle for you. So maybe for the bosses I don't know anybody that probably doesn't know who you are, but in case they don't, tell us a little bit about how you got into the world of voice acting, it's good to be back. 02:06 - Jon Bailey (Host) Thank you for having me back on. It's been a hot second. Yeah, it was all kind of accidental. I had background in performance from school, all the way from, I would say, kindergarten, through college and public speaking and improv and things like that. 02:23 - Anne Ganguzza (Host) In fact, I think that's how we met is through Rebecca's love. That, oh, yes, that's right. Oh my gosh, I feel like that had something to do with it. 02:27 - Jon Bailey (Host) It's been so long ago I don't 100% remember, but I feel like that may have been how we connected. So that was back in my R&D days, which was two years before I even did anything professionally and, like you had said, before, we started the show. Seriously, I would go in, for my first manager kind of found me on the Internet by accident because I'd started YouTube out of boredom. 02:47 - Anne Ganguzza (Host) really, Little did you know? 02:49 - Jon Bailey (Host) Yeah well, the main reason why I did it was because I saw other people taking old cartoons and dubbing over them and making funny things out of them. I was like, well, that's what I wanted to do. If they can do it, then why can't I do that? And I had this small following just based off the comedy stuff that I put together involving Transformers and the movie trailer voice, the inner world guy and my first manager, family from that video. And then I ran into the problem with him, like he pitched me to Sony because I would feel like we've heard your voice before and something. I'm like, oh, cool. I was like, well, I did this little tiny thing online and caught on his trailers and they, oh, because you're not a real voice actor, you're a YouTube voice actor. And I was like there's a difference. 03:30 And it's so funny how much just changed in a decade, because now that's considered a major platform. 03:36 - Anne Ganguzza (Host) That is what is so impressive, Jon. You just forged through, because I remember that they're like oh yeah, honest Australia's. You're not a real voice. I remember that and I remember your struggles and your frustration with that, and you have like a trillion followers. I mean literally. 03:50 - Jon Bailey (Host) Not that I'm inflating. 03:51 - Anne Ganguzza (Host)

Join us as we sit down with Steve Pogatch, Senior Manager of Voice Over Operations at Studio Resonate, SiriusXM and Pandora, to uncover the transformative journey of voiceover and audio advertising over the past decade. Prepare to have your perceptions of podcast advertising turned upside down. We dive into the fascinating differences between host reads and announcer reads. Gain valuable tips on delivering standout performances, crafting compelling commercial reels, and handling ambiguous scripts with finesse. Steve underscores the importance of prompt communication and reliable turnaround times while highlighting the industry's efforts to protect voice talent amidst the rise of synthetic voices. Finally, discover the impact of the Sonic Diversity Initiative, a significant step towards inclusivity in voice casting. 00:03 - Anne Ganguzza (Host) Hey bosses, upgrade your voiceover game with VIPeeps and access our extensive library of over 350 hours of pre-recorded workshops. Whether you're interested in commercials, audiobooks, corporate narration, video games, promos, our workshops cover it all. Plus, as a VIPeeps member, you'll enjoy a 15% discount on current workshops and complimentary monthly workshops to further develop your skills. Join VIPs today and take your voiceover career to new heights. Find out more at vopeepscom. 00:39 - Intro (Host) It's time to take your business to the next level the boss level. It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, anne Ganguza. 00:59 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast. I'm your host, anne Ganguza, and today I'm very excited to have with me in the studio a very special guest, senior Manager of Voice Over Operations of Studio Resonate, which is SiriusXM Media Pandora Stitcher, Steve Pogatch. In addition to producing thousands of high-quality audio ads in the past 10-plus years that he's been at Pandora, steve has been the go-to guy for all things VO casting, direction and quality. He's responsible for recruiting, auditioning and curating new talent for the Pandora VO roster, as well as managing that roster. Steve, I am so super excited to have you with us today. Thanks so much for being with us. 01:42 - Steve Pogatch (Guest) Thank you. Thank you so much for having me. I appreciate it. I feel like I've reached the upper echelon of the VO world now that I'm on the Boss podcast. 01:52 - Anne Ganguzza (Host) So thank you so much. Well, thank you, thank you. Well, we're super excited to glean all of your years of wisdom and I'm just so excited that we had this opportunity that I saw you in person. I had to see you in person to beg you to come on the show. So let's kick off things by talking a little bit about your journey at Pandora. You've been there for 10 years and I know in the past 10 years in my voiceover career, I've seen a ton of things change. Talk to us a little bit about what you've seen as far as changes in audio advertising, casting and voiceover. 02:24 - Steve Pogatch (Guest) Sure. So yeah, about 10 years ago when I started I was just a producer and our voice roster was maybe about 60 talents or so Wow, and yeah, when they started their advertising department they were getting talents off of Craigslist and other places that I really didn't know. So when I got there, that roster was on an Excel spreadsheet really and it was just filled with all kinds of information and it was really hard to manage and navigate. But a lot of the voices were that terrestrial radio, you know announcer-y style voice. 02:56 And one overarching theme is that voices and everything we've been doing for the past 10 plus years has really just escalated from the announcer-y like hey, pandora listeners, you know like radio style, to hey, pandora listener, you know it's like instead of talking to a group of people talking to one person, you're interrupting their music flow, you're tapping them on the shoulder. You know you're in their earbuds and you just hey, let me tell you about this Tide detergent or Cascade dishwashing liquid or something like that, and just the gentle approach. So it's really gravitated from the super announcer-y, terrestrial radio style to super conversational. The directional word I love to use nowadays is casual a lot. Everyone's sick of conversational already. They're like oh yeah, you're talking to a friend, blah blah, blah, you know yeah. 03:46 - Anne Ganguzza (Host) You know, what's so funny is just my own personal feelings about it is, I get that Like I think they're just sick of the conversational word, but in reality we have conversations with each other every single day, and so there's all different styles of conversational. It could be authoritative conversational, it could be like super casual conversational. I think th

Explore the intricacies of financial success in your voiceover business with our new series "Boss Money Talks," featuring special guest Danielle Famble. Discover how assembling a team of financial experts, like accountants and CPAs, can help you track expenses, handle taxes, and ensure consistent profitability. The BOSSES highlight the benefits of separating personal and business finances and the advantages of having ongoing relationships with professionals. They discuss the benefits of quarterly meetings to assess profit and tax liabilities and the complexities of running a business, including payroll and compliance. This episode is packed with actionable advice to help you build a reliable financial team and set a solid financial structure for your voiceover business. 00:03 - Anne Ganguzza (Host) Hey boss listeners. Are you ready to turn your voiceover career goals into achievements? With my personalized coaching and demo production, I'm here to help you reach new milestones. You know you're already part of a boss community that strives for the very best. Let's elevate that. Your success is my next project. Find out more at anganguzacom. 00:28 - Anne Ganguzza (Host) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anne Ganguza. 00:47 - Anne Ganguzza (Host) Hey, hey everyone, Welcome to the VO Boss Podcast. I'm your host, Anne Ganguza, and today I am so excited to start a new series called Boss Money Talks with the one and only Danielle Famble. I am so excited, Danielle, to have you on the show today to talk about something so important to our businesses, and that's money. Welcome, hey. 01:10 - Danielle Famble (Co-host) Anne, thank you so much for having me on. This is really exciting. 01:13 - Anne Ganguzza (Host) Oh, I have to say it is my honor to have you. When I interviewed you and bosses if you didn't catch our last episode together I was just blown away by your savviness financially and, of course, voice actor and all that other good stuff. But it's very rare to find someone who really is all about the financial aspects of things and you're just right on top of everything. And I just was so excited to ask you to create a series with me on this because I think it's really important for the success of any boss out there for their business. 01:47 So, kicking off the first episode, I thought maybe we should talk about forming your team, because I recently spoke to my accountant and she handles things for me and I absolutely love it and I said it so many times across many, many episodes how important my accountant is to me. I thought, wow, we really need to like go over this again for any bosses that are out there really starting their own business how important it is to get your finances in order. Do you have a team of people that work with you? I mean, I know you have background in finance, but do you have a team of people for your business? 02:22 - Danielle Famble (Co-host) I do. I think it's really important to talk about having a team, because as a solo entrepreneur, you want to do everything yourself, and some things you could do yourself, but it's just better to have an expert in that field. Oh, I so agree, and so, for me, I think I am the expert in the business in voiceover, in what I do, and so I want to bring in experts who are good at what they do so they can help educate me on how I can run my business better, because the main point of having a business is to create a profit, which is more money coming in than goes out, and if someone can help you exactly that's like kind of the basic, that's what we're doing here and if you can have someone who can help you exactly. 03:03 That's like kind of the basic. That's what we're doing here, yeah, and if you can have someone who can help you understand the profits and the business and what to do with the money and how to handle your taxes, all of that stuff, like having that team will help you grow and scale your business. 03:19 - Anne Ganguzza (Host) Yeah, and I think accounting isn't something that I love to do. I mean, that's like one of my biggest reasons for when I got my accountant was that. Not that I wasn't financially savvy, but it certainly wasn't my main focus. I didn't go to school for it, and so when I started my own business, I was like, oh my gosh, I have to keep track of all of these things, like I'm spending money on equipment, I'm spending money on coaching, I'm spending money on demos, and God, I have to report this at the end of the year, right, and it just. 03:46 I remember I didn't really have great record keeping in the first year. Now, granted, I was doing it part time, but still I had to account right for the money that I expensed and the money that came in, even though it wasn't a whole lot. That first year, I wanted to make sur

Grow your voiceover business with actionable insights and expert advice from THE BOSSES! We dive into pivotal resources and strategic investments necessary for your success. The BOSSES share transformative coaching strategies that can shift your whole perspective on script interpretation and character understanding. By aligning your unique strengths with market demands, you can stay relevant. We emphasize the lifelong commitment to ongoing training and professional coaching, along with the need for top-notch demos and a polished website. Your website serves as your professional storefront, boosting your visibility and credibility with potential clients. Practical advice on budgeting, wise investments, and cutting unnecessary expenses will help you navigate financial challenges and maximize your resources to grow your voice acting career. 00:02 - Anne Ganguzza (Host) Hey, bosses want to be that well-rounded talent that's always in demand. I offer coaching in a variety of genres, including commercials that grab attention, medical narrations that educate, corporate scripts that inspire and e-learning modules that engage. Find out more at anganguzacom. 00:22 - Testimonial (Ad) As I was getting more and more into the voice acting industry, I started realizing that it'd probably be really good to start specializing in certain sectors. I started talking with Anne and we realized that corporate might be really good for me, both in the way that I thought about things and in the aspect of the industries around me, what would be good for me to market with. So we decided to go with corporate, and it only took a handful of sessions with Anne for me to realize that with. So we decided to go with corporate, and it only took a handful of sessions with ann for me to realize that I was looking at sentences differently because of the way that she was teaching me, um, the way that I had to think about my character in the mint in the middle of like a paragraph or in the middle of even just the sentence itself. She really drove home the fact that you have to think about these things. There might not be a place given to you whenever you get the copy. There might not be a person there whenever you get the copy, however, that has to be there. There has to be some sort of connection in order for you to really understand that character in your corporate narration. 01:18 Moving past that and into other sides of different industries, I started doing more video game work and realized that the way that she taught me about sentences, the way that she taught me about my character and realizing that there is another person there even if it's not in the copy, there is another person there it was almost revolutionary. I absolutely love the way that I look at sentences now and the way that I go about my work, and she really changed all of that. I have to give her as much credit as I can. I know I know it sounds weird saying that the fundamentals were revolutionary, but the way that she teaches it, the way that she makes you think about it, it was revolutionary to me and it definitely has helped me a lot in my journey. 01:55 - Intro (Announcement) even now, it's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anne Ganguza. 02:17 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I'm here with my lovely special guest, co -host Lau Lapides. Hey Anne, hi Lau, how are you Fabulous? How are you? I am awesome. Thank you so much. Ah, Law, I've had a busy week, a busy week with students, and I've made an observation that I might have mentioned to you before, but the observation to me is that lately, especially with the economy not being the best, I've had a lot of students who spend time talking to me about how they're very frustrated that they've not been able to move ahead, and that they know that they need coaching, or they know that they need more coaching, or they need a new demo, or they need a website, but yet they can't afford it, and so I wanted to like maybe talk to the bosses about resources and how maybe we can wisely utilize resources in order to grow our businesses, because I just have been hearing it so so much lately, Lau. 03:20 - Lau Lapides (Co-host) Me too. I mean, when we work with students and have clients, it's a constant state of conversation. And it really is true, it's a bad economy and we understand inflation. 03:30 - Anne Ganguzza (Host) We're the starving artists, we know what's going on. 03:32 - Lau Lapides (Co-host) Yeah, exactly yes we understand how much milk and eggs cost, like everyone does. We can't shove that under the rug. It's real. It affects everyone. There's an impact. We totally get that. But I'm of the belief system and the training a

In this episode, Anne Ganguzza and Tom Dheere dissect the key components of building a robust online presence. From identifying customer pain points to harnessing the power of color psychology in your website design, The BOSSES explore what it takes to convey competence and reliability. We also delve into the subtle yet vital aspects of maintaining an easy-to-navigate, professional website that establishes credibility and trust. Learn how consistent visual cues and coherent storytelling can make or break your brand's effectiveness in today's competitive market. Finally, The BOSSES tackle the nuances of maintaining a consistent brand across social media platforms. We underscore the importance of professionalism and how off-brand or controversial content can jeopardize client relationships. 00:01 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:20 - Anne Ganguzza (Host) Hey, hey everyone, welcome to the VO Boss Podcast and the Real Boss Series. I'm here with my special guest co-host Tom Dheere. Hey, Tom Dheere, how are you? 00:30 - Tom Dheere (Host) Hey Anne, I'm good. How are you? I'm awesome. 00:33 - Anne Ganguzza (Host) Thank you very much. 00:34 - Tom Dheere (Host) You look fabulous today. 00:35 - Anne Ganguzza (Host) Why thank you? So do you. I love your coloring. 00:39 - Tom Dheere (Host) Thank you, it's one of my Hawaii shirts because my wife's from Hawaii, so we go to Hawaii all the time. 00:43 - Anne Ganguzza (Host) There you go. It's very boss. 00:45 - Tom Dheere (Host) Thank you. I love your blue because it kind of matches the coloring in the background. You look very branded today. 00:51 - Anne Ganguzza (Host) Why, thank you. You know I have multiple brands and multiple colors for my brands, and so it's interesting because red is typically my boss brand. But I thought, you know, let's work a little A&G and Guza brand in here as well, which is my blue, my signature blue. So I'm kind of combining them right now. And, yeah, I've been branded for a while yet, but I don't know, tom, what are your thoughts? I think we should talk about branding, because it is a big discussion among voice actors and it's like everybody makes a big deal like oh my God, I have to like figure out my brand, and they and it's like everybody makes a big deal Like, oh my God, I have to like figure out my brand and they stress out over it. And so let's talk about brands. I mean, how important is it for voice actors to brand these days? 01:33 - Tom Dheere (Host) Well, my thoughts have evolved on this quite a bit over the past 15, 20 years or so. I used to be of the mind that every voice actor absolutely must brand themselves. They should design a logo, they should pick a font, they should pick a color scheme and then their demos, their business cards, their website, their social media content, all of their outbound marketing content newsletters and things like that should be 100% branded. It should be 100% aligned. 02:04 - Anne Ganguzza (Host) Well then, I fit the bill there for you. You're perfect. Okay, you're perfect. 02:08 - Tom Dheere (Host) But over the years when I had that perspective, I was focusing primarily on direct and indirect marketing strategies to get the bulk of my voiceover revenue. 02:20 - Anne Ganguzza (Host) I agree, myself included. 02:21 - Tom Dheere (Host) I have representation. I'm on casting sites, but for me, direct and indirect marketing was the place and it's like the old mentality. It's like Anne, why aren't you wearing my glasses? Because they help me see better. So obviously they should help you see better. But gotten a little older, hopefully gotten a little wiser, and just looking at myself and looking at all the students I've had over the years and watching what other successful voice actors do, I don't know if everybody needs to brand themselves. 02:50 - Anne Ganguzza (Host) Well, gosh Tom, for many years there was no branding, right, there was no internet. Well, I shouldn't say there was no branding, but it wasn't as visible. And so how did voice actors in the 80s stand out? 03:02 - Tom Dheere (Host) They didn't, they just auditioned and booked. 03:05 - Anne Ganguzza (Host) They were managed by their agents, right or managers. And so they didn't have to necessarily brand their businesses. They became known for their voice and their agents were out there kind of branding for them, right. 03:20 - Tom Dheere (Host) Yeah, their reputation was built solely on the quality of their auditions and the quality of the experience when they were in the recording studio working with the clients. And that was it. The value promise was the audition Sure, the value delivery was the recording session. Yeah, platforms on top of that. Most voice actors feel obligated in a w

Anne welcomes Heidi Rew, commercial voice actor and co-founder of Atlanta VoiceOver Studio. Heidi shares her journey from radio to voiceover and offers insights on booking jobs and finding success in the industry. The BOSSES emphasize the importance of perseverance and training, highlighting their own experience of steady climbs in the industry. They also discuss the qualities of a good coach and the value of personalized instruction. They advise newcomers to discover their unique voice and niche through training and collecting feedback. The BOSSES share their thoughts on overcoming self-doubt and the importance of perseverance in the voice acting industry. They emphasize the need to uncover personal insecurities and fears in order to succeed in business The BOSSES also discuss the importance of demos, online presence, and easy accessibility for potential clients. Anne (00:01.142) Hey everyone, welcome to the V.O. Boss podcast. I'm your host, Anne Ganguzza, and today I am so excited to have very special guest, Heidi Rew, joining us to the show. Hey Heidi, yay! Oh, awesome. So a little bit of information about Heidi for the bosses who are not familiar with her. She started her career on air in radio, but was introduced to voiceover by her coworker who eventually turned into her husband. Heidi Rew (00:12.922) Hey, Anne! So glad to be here. Anne (00:29.922) She is mainly a commercial voice actor and has voiced national TV commercials for Jiffy Lube, Secrets Resorts, Redfin, Kohl's, Danimals, and Baker's Chocolate, excuse me, and probably many, many more. And about eight years ago, she and her husband started the Atlanta VoiceOver Studio, a training and recording studio. Heidi, thank you so much for being with us today. It's so exciting. Heidi Rew (00:54.092) Oh, I am so excited to be here, Ann. And we already talked, Ann already talked, she was our guest on the Atlanta VoiceOver Studio podcast. And it was so good, we had to do a part two, which is the first time that's ever happened. So yes, I'm so excited to be here, Ann. Anne (01:09.166) Well, thank you so much. And I'm actually going to just turn around and ask you some of the same questions that you asked me. For those bosses who are not familiar with Atlanta VoiceOver Studio and Heidi, why don't you start off by talking a little bit about yourself and what that journey was like going from radio to VO? Heidi Rew (01:15.77) Okay. Heidi Rew (01:25.654) Yeah. Yep. I always wanted to go into radio. That was kind of my career goal. And this handsome coworker came in my studio one day and was like, hey, do you do voiceover? Because I could listen to your voice all day. And I know. He always says that's like his one and only line. But it worked. And he told me all about the voiceover industry, kind of got me going. Anne (01:44.754) What a line. I love it. I love it. Heidi Rew (01:55.554) And I really did think, oh, this will just be something that I do on the side. And then five, six years after that, things were changing at the radio station. And at that time, then Mike and I were married. And so to find on-air jobs in another city for both of you is really, really almost impossible. And so. Anne (02:13.527) Mm-hmm. Heidi Rew (02:20.19) things had just changed and Mike was like, why don't you just quit and just do voiceover and on camera stuff full time? And so that's what I did. And there we go. Anne (02:28.658) And there you go. Now, when we were talking before, we were discussing about agents, and it took you four years to book a job with your first Atlanta agent. Let's talk about that journey, because I'll tell you, for me, when I started, I'm gonna date myself, I literally, I was working for four years before I even thought. Heidi Rew (02:36.059) Mm-hmm. Heidi Rew (02:39.622) Yep. Mm-hmm. Anne (02:53.406) about an agent because back then we didn't really have like Facebook groups or there was there wasn't a lot of ways to communicate with other people in the industry, which I believe is one of the reasons why you might have started your studio as well to like see people face to face and Heidi Rew (02:57.088) Mm-hmm. Heidi Rew (03:07.075) Yeah. Heidi Rew (03:10.734) Yes, totally, and have that community. Yeah, I had a great agent here in Atlanta. And I would get auditions and everything, and just wouldn't book. And I thought, I really suck at this, obviously. And I would ask my agent, I said, you know, gosh, why? Anne (03:12.939) Yeah. Anne (03:18.091) Mm-hmm. Anne (03:22.903) Mm-hmm. Heidi Rew (03:30.026) Richard, it was Richard Hutchison management who's, he's retired at this point, but I said Richard, why haven't you dropped me at this point? You know, and he said Heidi, because you're doing good auditions. It just sometimes takes time. Just keep going, keep going. And I did. And then year five was when I started booking a lot. It's when I booked a national spot that ran three years, gave a sag health insurance for three years. Anne (03:32.215) Mm-hmm. An

The BOSSES talk about practice this week! Through personal anecdotes and expert advice, they reveal that practice isn't just about refining technique—it's a journey to discover new habits that can benefit your career. The BOSSES talk about why many voiceover students skip practice sessions and how accountability partners and workout groups can be game-changers in your pursuit of vocal excellence. The BOSSES discuss the risks of practicing without professional oversight, and how it can lead to bad habits that are tough to break. They shine a spotlight on the undeniable advantages of participating in structured groups like Audition Demolition and VO Peeps, which offer both expert feedback and the kind of networking opportunities that can kickstart a career. We equate voice acting to mastering a musical instrument, asserting that progress requires commitment to practice beyond the four walls of coaching sessions. 00:02 - Anne Ganguzza (Host) Hey bosses. Anne Ganguzza, you know your journey and voiceover is not just about landing gigs. It's about growing both personally and professionally. At Anne Ganguzza voice productions, I focus on coaching and demo production that nurtures your voice and your confidence. Let's grow together. Visit Anne Ganguzza.com to find out more. 00:33 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Ann Ganguza. 00:46 - Anne Ganguzza (Host) Hey bosses, welcome to the VO Boss Podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, along with my special guest co-host Lau Lapides. Hey, Lau, hey. 00:58 - Lau Lapides (Host) Annie, it's great to see you, as always. How are you Wonderful, ready to talk and chat it up? 01:05 - Anne Ganguzza (Host) Awesome, awesome. 01:06 - Lau Lapides (Host) So, Lau. 01:07 - Anne Ganguzza (Host) As you know, I am a coach, and as well as you, and it seems like every week I have a few students that they always want to do live reads with me during our sessions, which I think is wonderful. But, as a coach and a former educator, I always assign homework, because I want people to get the most out of their sessions. 01:25 So I feel like it's very important that they have different scripts that they can read, they can record, they can practice getting used to different styles, and I want to make sure that in between sessions they are doing that on some sort of a daily basis. I think that's super important for their growth and development. It amazes me Lau how many times I will have students say well, I got really busy and I get it. Like life happens, there's families, there's things that happen and you can't always practice, but sometimes there are students who just never seem to take the time to really work in between sessions. I thought we should have a discussion about that. 02:03 - Lau Lapides (Host) Yeah, it's a good point. It's a good point. I used to think, and my team used to think and oftentimes mistake, when that happened, and it happened quite frequently with us as well that they didn't care, they weren't engaged, they weren't serious, they were lazy, all of those things. Sometimes, it is true I don't know if that's it or they procrastinate, procrastination was very, very big. 02:25 - Anne Ganguzza (Host) That's a whole other episode. 02:27 - Lau Lapides (Host) It's a whole other episode, but I mean, I have found that the learning process of how you cement technique and how you utilize your tools and how you really discover organically who you are as a performer is through the practice session and there's different methodologies that you've got to look at to make it successful for yourself. And, of course, one which is very hot today the accountability of having at least one other person, one partner, out there that's going to meet you, that's going to be with you, live real time and work you through. It has typically been very successful for people that their schedules match. Sure, they're well matched together, they enjoy being together, it becomes a professional friendship for them and it can work. 03:15 - Anne Ganguzza (Host) Well, now you're talking about accountability like an accountability group, right, that can just say all right. So what did you do this week to further your business? So I want to make sure that we're talking not just accountability in terms of hey, what did you do this week to secure more leads, to get more? 03:32 - Intro (Announcement) work. 03:32 - Anne Ganguzza (Host) We're talking accountability for, let's say, if you want to get better at the craft and I think there's lots of things that you can do to help yourself get better at the craft- and now it's hard to have an ear when you haven't developed an ear yet, and so sometimes I'll give homework and people will get very upset if they're lik

Join Anne Ganguzza and guest co-host, Lau Lapides, as we share the personal rituals and support systems that keep us at the top of our game. From the mental clarity of Anne's Pilates routine to Lau's cherished moments with her furry friends, the BOSSES unravel how these treasured practices not only lift spirits, but also propel BOSSES through the most demanding business battles. The BOSSES guide you through the creation of an optimal workspace designed to awaken your most productive self. They also tackle the often-overlooked aspect of sound, from the tranquility of headphones to the creative surge provided by the right playlist. Plus, discover tried-and-true methods for diffusing work stress, to improve your business performance #likeaboss 00:02 - Anne Ganguzza (Host) You know your voice has the power to move, to persuade, to inspire. Imagine taking that power to its fullest potential. With guidance and expert production, I can help elevate your voice to new heights, making every voice script resonate with your audience. Let's empower your voice together, one session at a time. Find out more at anneganguzza.com. 00:29 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza. 00:48 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and I am here in the Boss Superpower Series with my amazing special guest co-host, Lau Lapides. Oh hey, Annie, hi Lau. 01:01 - Lau Lapides (Host) So good to be here. 01:03 - Anne ganguzza (Host) So good to be here too. I am all set to record another amazing episode with you, and I've got my trusty cup of coffee right here, you got your cup of coffee and I got my trusty big dunks. 01:18 - Lau Lapides (Host) I think that's 32 ounces of water from dunks. 01:21 - Anne ganguzza (Host) Wow, look at that. Do you get your water from dunks? 01:25 - Lau Lapides (Host) Not always, but if I'm going to go and get coffee anyway or something there anyway, I always ask for a large water. Even if they charge you a little, I ask for a large water, my double-fisted coffee. 01:36 - Anne ganguzza (Host) And these are actually my Ultima replenishers, which are electrolytes, which I love so I make sure that I'm drinking. I'm supposed to drink close to 100 ounces a day, and these help me to do so and to make sure that I'm getting all the nutrients that I need so that I can run my business like a boss. 01:54 - Lau Lapides (Host) I love it, I love it. 01:55 - Anne ganguzza (Host) So those are just a couple of my I guess, tools that support me while I am working and keep me energized and going and running my business like a boss. Let's talk about, maybe our tools or our support mechanisms that help us to keep running our businesses like bosses today. 02:15 - Lau Lapides (Host) Oh, that's a great topic. I love that. Just thinking about that makes me all cozy and fluffy inside, because when I think about the rituals, the routines, what I consider to be necessities of the daily run, what keeps me engaged and energized, going from morning till night, what is it that does that? For each individual person, there's so many different support options. 02:43 - Anne ganguzza (Host) We just showed you one. Yeah, and I'll tell you what right now. It was so funny because I happen to be watching Saturday Night Live last night and that tells bosses that we're here on a Sunday. I'm just saying we're here on a Sunday recording some boss episodes, but I happen to be watching Saturday Night Live and there's a whole comedy skit on Pilates, because it makes me think of. I've been getting into Pilates this year and it is something that I do early in the morning before I start my day. Usually I have a 7 o'clock class that goes till 8, and I get myself in the studio by 8.30 and really start running either with students or recording stuff in my studio, doing demo production by 9 at the very latest on a day-to-day basis. So Pilates, or getting my daily exercise in, has now become one of my go-to things. That is something I need to do. I need to feel like I've been able to exercise and get my heart rate up and be invigorated. Mm-hmm. 03:37 - Lau Lapides (Host) I love that, I love that. And if you miss it, if you miss that routine or ritual, how different do you feel, how different is the start of your day? So it's like patterns, you know. We're also talking about the discipline of creating a pattern in your social comfort that you need to really perform. There's all sorts of different things I pull out depending on the season and how I feel, but one of the things you and I discuss is the importance of our fur children. Oh gosh yes. 04:07 Because we're fur mamas and I've got my two Frenchie bulldogs, you've got your beautiful cats and we both love animals