Why Your Brand Is Invisible Without This Strategy with Austin Holmes
Vision Pros Live Podcast · Jackson Calame
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Show Notes
Austin Holmes is the founder of Publicity for Good, the number one communications firm for purpose-driven brands, with nearly 10 years of building brands, managing media, and helping companies scale through the power of awareness and positioning. With two acquisitions on the horizon and a following of 20 million across one potential deal, Austin knows what it takes to go from grinding it out to breaking through. In this episode, Austin and Jackson dig into why most entrepreneurs are addicted to conversion tracking at the expense of brand awareness, the hidden attribution problem killing ad budgets, and why publicity done right can change everything overnight.
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0:00 - Introduction: meet Austin Holmes, founder of Publicity for Good
1:00 - PR, advertising, and why most businesses aren't ready to scale
3:00 - CPG brands vs. personalities: different needs, different strategies
5:00 - 10-year overnight success: Cardone Ventures and hiring in Brazil
7:00 - Two acquisitions coming: doubling agency size and 20M followers
9:00 - AI tools, API comparisons, and the AI Marketplace launch
11:00 - Grant Cardone: virtues, vices, and what James Allen teaches us
14:00 - Jake Larsen, Video Power Marketing, and Jackson's origin story
18:00 - The NordicTrack campaign: $15K in ads, $430K in sales
20:00 - The attribution trap: why conversion addiction kills brands
22:00 - Laserway: from 8 to 40 locations by changing one number
24:00 - Branding vs. tracking: what Facebook, Google, and Geico understand
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