Wine Needs Brands, Not Slogans
Only one actually builds categories
VinePair Podcast · VinePair
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Show Notes
Adam, Joanna, and Zach explore whether the slumping wine industry can be revitalized by clever, collective marketing efforts, or if it will require a few key brands to change the conversation and get consumers enthusiastic about drinking wine. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Zach is drinking: Single Hill Brewing "Energy Cone" Fresh Hop IPA
Adam is drinking: Jeppson's Malört
Joanna is drinking: Paradise Lost at Nine Bar
Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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