Will Gen Z Make Rum Happen?
There's an opportunity, but it's unlikely
VinePair Podcast · VinePair
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Despite many years of hope and possibility, rum has never really caught on with Millennials. Adam, Joanna, and Zach discuss whether Gen Z is a more receptive audience for rum's charms, or if the same challenges that have held the category back with older drinkers will remain a problem with younger ones. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Zach is drinking: 2001 Domaine Marcel Deiss Pinot Blanc
Joanna is drinking: Breaking Bread Wines "Marmalade" Orange Wine
Adam is drinking: Ravines Wine Cellars Pinot Noir
Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
Hosted on Acast. See acast.com/privacy for more information.