Why Is the Drinks Biz Buzzing About "Total Beverage?"
Yes, it's kind of a silly term
VinePair Podcast · VinePair
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Show Notes
Adam, Joanna, and Zach discuss the convergence of beer, wine, spirits, and seltzer towards a flavor-forward model for drinks, where the alcohol source is secondary to the flavor on the label. What's driving this trend, why are the big drinks companies leaning into it, and what does it mean for drinkers? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Joanna is drinking: Hopped Lemonade from Devil's Foot Beverage Company
Zach is drinking: Piña Margarita at El Moose
Adam is drinking: Tenuta delle Terre Nere Etna Rosato
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