Why Exactly Have Branded RTDs Failed?
You would have thought it was an easy win
VinePair Podcast · VinePair
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Zach is drinking: Hot Yonder Summer from Yonder Cider
Joanna is drinking: Château Minuty Rose et Or
Adam is drinking: Shaken Gin Martinis
Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
Hosted on Acast. See acast.com/privacy for more information.