What's Behind Pernod Ricard's Recent Sell-Off?
And what does it say about how they view the wine industry
VinePair Podcast · VinePair
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Show Notes
With the recent news that Pernod Ricard is looking to sell off a number of wine brands, Adam, Joanna, and Zach explore what might be at play here, from a changing notion about what wines can succeed as premium products to simple fact that spirits-focused companies no longer see most wine as a growth category. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Zach is drinking: The Last Word
Joanna is drinking: Gold Rush
Adam is drinking: Martini
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