We're Looking For Wine Marketers in the Wrong Places
Find folks who can sell, not who know wine
VinePair Podcast · VinePair
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Show Notes
Adam, Joanna, and Zach respond to a recent bit of research about where wine companies hire their marketing professionals from, and how much more so than in beer or spirits, they tend to be wine industry lifers. While the conventional wisdom has generally held that you need to know wine to market wine, is it possible that wine's marketing problem is that they're not looking at a wide enough talent pool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers!
Zach is drinking: Russiz Superiore Cabernet Franc
Joanna is drinking: Grasshopper at After Hours
Adam is drinking: Martini at Kabawa
Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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