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Should Bourbon Cost More?
Season 6 · Episode 105

Should Bourbon Cost More?

It certainly could

VinePair Podcast · VinePair

December 19, 202428m 5sExplicit

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Show Notes

Adam, Joanna, and Zach discuss the curious fact that despite the fact that many prized bourbons command staggering prices on the secondary market, for the most part the distilleries that produce those bourbons have generally not raised retail prices. What benefits do these brands derive from this practice? What would raising prices do? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.


Joanna is reading: With Voodoo Ranger ‘Mini Rippers,’ New Belgium Takes a New Shot at an Old Idea


Zach is reading: How Willett’s Egg Salad Sandwich Became as Beloved as Its Cult Whiskey


Adam is reading: The 10 Best Booze Books to Buy This Holiday Season (2024)


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