Season 3 · Episode 19
How TikTok is Changing the Game for Drinks Influencing
It's promoting different voices and content than Instagram and Twitter
VinePair Podcast · VinePair
February 22, 202136m 23sExplicit
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Show Notes
Adam and Zach once again discuss the power of TikTok as an engine for both drinks discovery and the creation of new drinks personalities. They explore why drinks trends on TikTok have evolved rapidly over the last year, how the platform seems to be creating new influencers, not just bolstering existing social media stars, and why the spirits side is far more developed than beer or wine. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
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