Do "Functional Beverages" Actually Function?
If not, why are they on the rise?
VinePair Podcast · VinePair
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Show Notes
Adam, Joanna, and Zach discuss the curious case of the rise of functional beverages - drinks that rely on adaptogens, nootropics, and other buzzy ingredients to create an aura of healthfulness and safe stimulation, despite many of the ingredients being untested and lightly studied. Then, they try two examples from category leader Kin Euphorics. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.
Zach is reading: The Bud Light Fiasco: How AB InBev Fell for the Gamergate Playbook
Adam is reading: Ask a Somm: Is It a Red Flag if an Older Vintage of a Wine Is Less Expensive?
Joanna is reading: The Treacherous, Untold Toll Bartending Takes on the Body
Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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